Emily Hollender
Free Lesson

4 Lessons From 4 Years in the Fractional World

30 min
Oct 27, 2026 1:00 PM

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What you'll learn

What Fractional Work Actually Looks Like

Get a clear picture of day-to-day work, client expectations, and pros and tradeoffs of this way of working.

How to Know If You're Ready

Learn a simple framework to assess your finances, network, experience, and risk tolerance to know if it's right for you.

Common Mistakes to Avoid

Get my honest POV on common pitfalls to avoid and what I’d do differently if I were starting my practice again today.

Why this topic matters

More experienced operators are questioning the traditional career ladder and exploring launching an independent consulting or fractional practice. But how do you know if this is the right path for you? In this session, I’ll share a grounded, honest overview of the pros and tradeoffs, how to evaluate your readiness, and what to watch out for as you get started.

You'll learn from

Emily Hollender

Emily Hollender

Fractional Marketing VP | Startup Advisor | Founder of Next Wave Marketing

Trusted By
Rent the Runway
Tia
Modern Animal
Emerson Collective
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