How to Write Smarter AI Prompts That Actually Save You Time

Hosted by Chris Gee

Thu, Aug 14, 2025

6:00 PM UTC (30 minutes)

Virtual (Zoom)

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What you'll learn

The biggest mistake PR pros make when prompting ChatGPT (and

Learn why vague inputs lead to vague outputs, and how structure changes everything.

A simple framework for creating clear, useful AI prompts

Get introduced to the COMPOSE framework — your secret weapon for consistent, high-quality outputs.

AI prompts for tasks like outreach, research, and exec vis

See real prompts in action that you can steal and customize.

Why this topic matters

PR pros are under pressure to work faster, with fewer resources, and AI has the potential to help. But without the right prompts, most people waste time rewriting and re-running outputs. This lesson demonstrates how effective prompting leads to improved results, whether you're crafting media pitches, analyzing sentiment, or generating ideas. It's the foundation for everything else you do with AI.

You'll learn from

Chris Gee

Seasoned AI & PR strategist with 15+ years of digital transformation succes.

With over 15 years leading digital strategy and AI integration in PR and communications, I’ve seen firsthand how AI agents and automation transform workflows from tedious to strategic. I created this course to share practical, hands-on skills that empower PR pros to reclaim time, boost productivity, and elevate their impact using AI. My mission is to demystify AI and provide clear frameworks and tools, enabling you to confidently harness this technology and lead in today’s fast-evolving communications landscape.

Previous Agencies

Edelman
FGS Global
Burson Global
Teneo

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