Chris Gee

January 2026

Cohort 1

Build 5 agentic automations in Claude Cowork — from morning briefings to weekly reports — in one afternoon.

Cowork Cohort 1

PR pros are under pressure to work faster, with fewer resources, and AI has the potential to help. But without the right prompts, most people waste time rewriting and re-running outputs. This lesson demonstrates how effective prompting leads to improved results, whether you're crafting media pitches, analyzing sentiment, or generating ideas. It's the foundation for everything else you do with AI.

How to Write Smarter Prompts that Actually Save You Time

Master AI agents, smart prompting & automation to boost PR productivity and strategic impact in this hands-on cohort course.

AI strategist and PR expert with 15+ years driving digital transformation succes

AI Agents for PR Pros: Transform Your Communication Strategy

Publicist, Private Markets

You’ll learn how to craft powerful AI prompts using the COMPOSE framework, build your first AI automations with Make.com, and clone &amp; customize AI agents to supercharge your PR workflows. By the end of the course, you’ll confidently integrate AI to boost productivity, media outreach, and campaign effectiveness.

Your post-course transformation

Course syllabus

Understanding of core PR workflows helps you apply AI tools more effectively in your daily work.

Basic PR or communications experience

Comfort using tools like email, RSS feeds, or social media will help you follow automation setups easily.

Familiarity with digital tools and platforms

This course requires openness to exploring AI agents and automation, even if you’re new to the technology.

Willingness to learn AI concepts and tools

Join three live, 2-hour sessions on Mondays at 4 PM EDT over 3 weeks. Expect 4–6 hours per week, including hands-on projects and exercises. This intensive course equips you with practical AI agent and automation skills to transform your PR workflows and boost productivity.

Mondays

4 weeks total: 3 weeks core content + 1 live office hours session afterward.

September 08, 2025

Hands-on exercises and projects are assigned weekly to reinforce learning and practical application.

Weekly projects

Course schedule

PR and communication leaders eager to leverage AI for competitive advantage

Agency and corporate comms pros wanting practical AI skills and automation know-how

Professionals ready to save time on routine tasks and focus on strategic storytelling

Who is this course for

What you’ll get out of this course

Develop clear, actionable prompts that unlock AI’s full potential for PR workflows and automation.

Master smart prompting with the COMPOSE framework to craft precise AI prompts.

Create and customize workflows that save time by integrating AI with your existing tools.

Build effective AI automations using Make.com to streamline daily PR tasks.

Integrate AI into key communication processes to boost responsiveness and campaign impact.

Apply AI agents strategically to enhance media monitoring, outreach, and crisis response.

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

Create authentic PR content faster and at scale with AI-driven tools.

Edelman

FGS Global

Burson Global

Teneo

How to Write Smarter AI Prompts That Actually Save You Time

Seasoned AI & PR strategist with 15+ years of digital transformation succes.

Learn why vague inputs lead to vague outputs, and how structure changes everything.

The biggest mistake PR pros make when prompting ChatGPT (and

Get introduced to the COMPOSE framework — your secret weapon for consistent, high-quality outputs.

A simple framework for creating clear, useful AI prompts

See real prompts in action that you can steal and customize.

Learn directly from Chris Gee

Chris Gee

Courses

AI Agents for PR Pros: Transform Your Communication Strategy

Lightning Lessons

How to Write Smarter AI Prompts That Actually Save You Time

Resources

How to Write Smarter Prompts that Actually Save You Time