AI Agents for PR Pros: Transform Your Communication Strategy
3 Weeks
·Cohort-based Course
Master AI agents, smart prompting & automation to boost PR productivity and strategic impact in this hands-on cohort course.
AI Agents for PR Pros: Transform Your Communication Strategy
3 Weeks
·Cohort-based Course
Master AI agents, smart prompting & automation to boost PR productivity and strategic impact in this hands-on cohort course.
Course overview
Your post-course transformation
You’ll learn how to craft powerful AI prompts using the COMPOSE framework, build your first AI automations with Make.com, and clone & customize AI agents to supercharge your PR workflows. By the end of the course, you’ll confidently integrate AI to boost productivity, media outreach, and campaign effectiveness.
Who is this course for
01
PR and communication leaders eager to leverage AI for competitive advantage
02
Agency and corporate comms pros wanting practical AI skills and automation know-how
03
Professionals ready to save time on routine tasks and focus on strategic storytelling
Prerequisites
Basic PR or communications experience
Understanding of core PR workflows helps you apply AI tools more effectively in your daily work.
Familiarity with digital tools and platforms
Comfort using tools like email, RSS feeds, or social media will help you follow automation setups easily.
Willingness to learn AI concepts and tools
This course requires openness to exploring AI agents and automation, even if you’re new to the technology.
What you’ll get out of this course
Master smart prompting with the COMPOSE framework to craft precise AI prompts.
Develop clear, actionable prompts that unlock AI’s full potential for PR workflows and automation.
Build effective AI automations using Make.com to streamline daily PR tasks.
Create and customize workflows that save time by integrating AI with your existing tools.
Apply AI agents strategically to enhance media monitoring, outreach, and crisis response.
Integrate AI into key communication processes to boost responsiveness and campaign impact.
Create authentic PR content faster and at scale with AI-driven tools.
Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.
What’s included
Live sessions
Learn directly from Chris Gee in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 15 lessons • 3 projects
Week 1
Sep
22
Session 1: Introduction to Smart Prompting & the COMPOSE Framework
Module 1: Introduction to AI Agents and Smart Prompting
Module 2: Deep Dive into the COMPOSE Framework
Week 2
Sep
29
Session 2: Traditional vs. AI Automation — What PR Pros Need to Know
Module 1: Traditional Automation, AI Automation, and AI Agents
Hands-On Workshop: Building Your First Automation in Make.com
Week 3
Oct
6
Session 3: Building Your AI Assistant — Cloning and Customizing Agents
Module 1: Cloning and Customizing AI Agents with Relevance AI
Post-course
Oct
13
Optional: Post-Course Office Hour
What people are saying
Brian Pittman
LaToya Rose
Meet your instructor
Chris Gee
AI strategist and PR expert with 15+ years driving digital transformation succes
With over 15 years leading digital strategy and AI integration in PR and communications, I’ve seen firsthand how AI agents and automation transform workflows from tedious to strategic. I created this course to share practical, hands-on skills that empower PR pros to reclaim time, boost productivity, and elevate their impact using AI. My mission is to demystify AI and provide clear frameworks and tools, enabling you to confidently harness this technology and lead in today’s fast-evolving communications landscape.
Previous Agencies
Career highlights
Led Edelman’s Corporate Digital practice, generating $6M+ revenue and growing a national AI-focused digital team from 3 to 14 professionals.
Advised Fortune 500 leaders on AI and digital strategy, creating thought leadership programs and innovative social media campaigns.
Developed and executed AI-driven PR campaigns for clients like McDonald's, Coca-Cola, and UBS.
Built and scaled digital strategy practices at Teneo, FGS Global and Burson, driving data-led storytelling and crisis communications.
Spearheaded social media advocacy for the International Olympic Committee, helping reinstate Wrestling for the 2016 Olympics.
Join an upcoming cohort
AI Agents for PR Pros: Transform Your Communication Strategy
Cohort 1
$997
Dates
Payment Deadline
Course schedule
4-6 hours per week
Mondays
4:00pm - 6:00pm EST
Join three live, 2-hour sessions on Mondays at 4 PM EDT over 3 weeks. Expect 4–6 hours per week, including hands-on projects and exercises. This intensive course equips you with practical AI agent and automation skills to transform your PR workflows and boost productivity.
September 08, 2025
4pm EDT
4 weeks total: 3 weeks core content + 1 live office hours session afterward.
Weekly projects
2 hours per week
Hands-on exercises and projects are assigned weekly to reinforce learning and practical application.
How to Write Smarter Prompts that Actually Save You Time
PR pros are under pressure to work faster, with fewer resources, and AI has the potential to help. But without the right prompts, most people waste time rewriting and re-running outputs. This lesson demonstrates how effective prompting leads to improved results, whether you're crafting media pitches, analyzing sentiment, or generating ideas. It's the foundation for everything else you do with AI.
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Join an upcoming cohort
AI Agents for PR Pros: Transform Your Communication Strategy
Cohort 1
$997
Dates
Payment Deadline