Andrew Morris has spent 15 years building and leading sales teams across enterprise SaaS. He cut sales cycles from 11.5 to 7 months at Minit, grew the Splunk EMEA partner business from $15M to $89M, and has led sales organisations of 50+ people. He has coached pre-sales teams across EMEA and advised more than 20 venture-backed startups as a fractional CRO.

Before enterprise software, he was a teacher and a professional rugby player. Coaching is not a skill he learned at work.

He built this programme because the best reps keep getting promoted into management roles with no preparation, and the cost — to the rep, to the team, and to the business — is predictable and preventable.

He teaches what works in the field, not what looks good in a framework.