Social Media in a Crisis: Speed, Ethics, and Control

Hosted by Kathryn Kolaczek

In this video

What you'll learn

When to respond publicly vs. privately

How to manage comments and backlash

Ethical considerations in takedowns and moderation

AI tools and risks in social monitoring

Why this topic matters

Social platforms can escalate crises in minutes. This workshop explores ethical, strategic, and practical approaches to crisis response online.

You'll learn from

Kathryn Kolaczek

Crisis Communications Strategist

Kathryn Kolaczek is the CEO of Alchemy Communications, bringing deep experience in communications, media, and public relations. She helps organizations navigate high-stakes moments through crisis communications, risk management, and media training—pairing practical planning with calm, timely execution. Kathryn leads business development and strategy, guiding a diverse roster of clients through communications strategy, marketing plans, and reputation-building initiatives delivered with efficiency and high standards.


With a background spanning PR, digital marketing, and media, Kathryn is also a former founder and editor of a national publication for entrepreneurs and the author of a book for entrepreneurial women. Known as an engaging speaker, she regularly leads discussions on crisis communications and shares insights with business and communications communities across North America.

See all products from Kathryn Kolaczek