Course Design Hot Seat with Maven's x-VP Marketing

Hosted by Vanina Schick

Fri, May 15, 2026

4:30 PM UTC (1 hour)

Virtual (Zoom)

Free to join

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Design a Maven Course That Professionals Need
Vanina Schick
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What you'll learn

What Makes A Course Successful. Or not.

Successful courses are underpinned by a repeatable set of strategic decisions: problem, audience, outcomes, credibility.

Common Failure Patterns

A course is like any product. You can't just build it and expect they'll come.

Open Q&A on Course-Market-Fit

My workshop participants get a live review, but all are welcome to watch & learn. Unlimited open Q&A.

Why this topic matters

Bestselling courses are built around a critical professional problem the market will pay to solve. In this session, participants from my workshop "Design A Course That Professionals Need" get in the hot seat to present their course hypotheses. I evaluate them live, and you will see in real time what makes a course opportunity strong and what makes one fail to land. All welcome to watch & learn.

You'll learn from

Vanina Schick

Product Marketing Leader I Qual Research Expert I Course Design Consultant

When I was VP Marketing at Maven, I became obsessed with why some courses sell out while equally qualified instructors stall. It wasn't content or teaching ability. It was a consistent set of strategic decisions that you cannot leave to instinct: problem, audience, outcomes, credibility.

Now I've built a structured methodology to help instructors nail these decisions, and which I share in two Maven workshops.


This Lightning Lesson is our demo day. You are invited to watch me give live feedback to workshop participants, and learn in real time what makes a course strong and what holds it back.

Show up, and benefit from insights painstakingly built through years of qualitative research into buyer behavior on Maven.

All welcome to ask questions in the unlimited open Q&A after demos.

Former VP marketing at Maven

Maven

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