Free Lesson
Conduct your first synthetic focus group in Claude
30 min
Jun 10, 2026 11:00 AM
Virtual (Zoom)
In this video
What you'll learn
How to get insights from a synthetic focus group with Claude
We'll show you how to conduct your first synthetic focus group in Claude, a new way to get insights from a market
How to avoid the artificial average trap with synthetics
Prevent Claude from falling into the trap of creating educated, liberal, agreeable and vaguely metropolitan synthetics
The seven steps of our Focus Group Skill
We're going to give you a Claude Skill to keep that you can use to engineer all your focus group respondents
Why this topic matters
In thirty minutes, you'll conduct your first synthetic focus group in Claude. We'll share our Focus Group Skill with you and you'll use it to build and interview eight synthetic UK consumers who hold a supermarket loyalty card but don't actively use it. By the end of the workshop, you'll be able to use our Skill to conduct your own focus groups and bring new insights into your organisation.
You'll learn from
Dino Myers-Lamptey
Marketing strategist
Lee Henshaw
Marketing entrepreneur