What to Say When a VP Hijacks Your Sprint

Hosted by Brennan Collins

Tue, May 5, 2026

3:00 PM UTC (30 minutes)

Virtual (Zoom)

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The Influential PM: Strategy, Stakeholders, Significance
Brennan Collins
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What you'll learn

Ask Six Questions That Uncover the Real Problem

How to lean in with six questions that turn a feature demand into a conversation your VP wants to have.

Reframe Any Stakeholder Request in 60 Seconds

Use the Reframe Madlib to reflect a stakeholder's real problem back better than they described it, building trust.

Walk Away With Words You Can Use Today

Apply both techniques to a real stakeholder request from your work during the session.

Why this topic matters

A VP messages you on Thursday at 8:47 AM: Three prospects want a feature. Competitors have it already. Get it on the roadmap. Most PMs pick one of three losing moves: defend the roadmap, ask robotic questions, or quietly commit to the wrong thing for a quarter. This lesson teaches the fourth option: sincere curiosity and a reframe that turns a demand into a strategic conversation.

You'll learn from

Brennan Collins

Reached VP of Product before 30. Coached 500+ PMs. 36 promoted in 12 months.

Brennan Collins built his career solving a problem most PM training ignores: the gap between what product managers know how to do and what their organizations actually evaluate them on.

After reaching VP of Product before 30 and managing $50M+ revenue portfolios across B2B SaaS, healthcare technology, and enterprise platforms, product managers kept coming to him for coaching and teaching. In response, he designed and delivered PM Bootcamps inside large enterprises while running product portfolios as VP full-time, training hundreds of product managers over 5 years with a 4.9/5.0 satisfaction rating.

That part-time program became the foundation for Unabated Products. Brennan has now coached 500+ PMs through structured programs and direct mentorship. 36 of those PMs were promoted within twelve months of completing his training.

His teaching centers on four pillars: Strategy, Delivery, Customer Experience, and Growth. Most PMs score above 70% on Delivery and below 40% on Strategy. That imbalance is invisible to the PM but obvious to every hiring manager, skip-level, and promotion committee evaluating them. Brennan's frameworks close that gap with tools drawn from real product experience and coaching sessions, not theory.

Brennan is AIPMM-certified, was voted Most Engaging Speaker, and chairs product conferences. His Maven course, The Influential PM, has shifted dozens of PMs from stuck to strategic. His Lightning Lessons reach hundreds of product managers who use his frameworks to win rooms, get promoted, and build products that actually grow their companies.

He teaches because the PM industry trains people in one dimension when success requires four. He shares his expertise so students stop losing to invisible systems and start reading the room before they walk in.

Students from

PwC UK
PayPal
Amazon
Capital One
Coda

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