Identify and Prioritize AI Use Cases: Your Roadmap from Overwhelmed to Strategic
Ellen Blackwell
C-Suite Advisor | AI Strategy & Delivery
Suzel Wyvill-Jones
Use Cases to Strategic Impact
Turn AI Confusion Into Fundable Priorities That Deliver Real Value
The pressure to bring real AI ideas to leadership is rising fast. Many professionals are being asked to recommend opportunities, evaluate vendor pitches, and build AI plans without a clear method for what to choose first.
That leads to wasted budget, scattered pilots, and low-impact projects while stronger opportunities get missed.
This course helps you fix that. You’ll rapidly uncover practical AI opportunities in your area, score them using a proven prioritization framework, and learn what a compelling business case looks like to funding decision-makers.
You won’t just learn about AI use cases—you’ll work on your own business challenges using real tools, decision models, and executive-ready templates. Leave with a ranked list of initiatives and the confidence to lead smarter AI decisions now.
What you’ll learn
Learn to find, rank, and justify AI opportunities—become the trusted leader who turns AI ideas into business results.
Use the 3-Lens Method to uncover efficiency, growth, and risk opportunities
Turn business pain points into practical AI use cases
Build a shortlist relevant to your role or industry
Apply the Dual-Matrix scoring model (quantitative + qualitative)
Compare ideas using cost, fit, and speed to value
Select the initiatives worth funding now
Use KPI benchmarks to estimate value and savings
Build clear ROI narratives leadership can support
Present defensible recommendations with confidence
Speak clearly about AI without technical jargon
Guide teams and leaders toward better decisions
Build credibility as an AI-savvy business leader
Learn directly from Ellen & Suzel
Ellen Blackwell
Turning AI Opportunity Into Growth, Confidence, and Real Business Results
Suzel Wyvill-Jones
From Vision to AI Execution: Turning Strategy Into Measurable Results
Who this course is for
Functional Area Executives
AI COE Leaders
PMO, Strategy & Innovation Leaders
What's included
Live sessions
Learn directly from Ellen Blackwell & Suzel Wyvill-Jones in a real-time, interactive format.
AI Initiative Intelligence Report
Custom ROI scorecard and business case narrative for your top priority AI use case. Honest, defensible, and C-suite ready. If you need funding for an AI initiative, this is what your CFO would love to see.
1:1 Instructor Consultation
One-hour session to review AI Initiative Intelligence report. Understand how to convey the value of your top priority use case in a way that is compelling to CFO or Corporate Board.
30-Day access to proprietary tools
Extended access to two of the tools we'll use during the course. Generate additional AI use cases for your organization. Prioritize newly surfaced use cases, or reprioritize the use cases defined during the course. These tools are otherwise available only to our direct clients.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
Week 1
Use Case Identification - Fast Pain Relief for the 'Blank Page' Problem
Jun
8
AI demystified + live Claude skill demonstration
Jun
11
Systematic frameworks for spotting opportunities (3-Lens Method)
Jun
10
Optional: Office Hours - Q&A
Week 2
Jun
15
The Real Bottleneck - Making Smart Choices - Dual-matrix evaluation framework (60% quantitative + 40% qualitative)
Jun
18
Advanced prioritization and strategic sequencing
Jun
17
Optional: Office Hours - Q&A
Schedule
Live sessions
3-5 hrs / week
Designed for busy professionals. This live course runs over 2.5 weeks with 5 core sessions (1.5 hours each) plus 2 optional office hours sessions (2 hours each) for coaching and Q&A. Expect 7.5 hours of core live learning and up to 11.5 hours total if you attend office hours. Optional between-session work (30–60 minutes) helps you apply the tools.
Mon, Jun 8
5:30 PM—7:00 PM (UTC)
Thu, Jun 11
5:30 PM—7:00 PM (UTC)
Wed, Jun 10
5:00 PM—7:00 PM (UTC)
Projects
1-2 hrs / week
Throughout the course, each student builds a complete, executive-ready AI opportunity portfolio for their own organization, department, client, or industry focus area.
Async content
1-2 hrs / week
Slide decks and videos.
Frequently asked questions
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Reimbursement
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