Workshop

Business Development Basics

Milegny Castro

Buyer Behavior & Sales Strategy

Learn the fundamentals of finding your first customers.

Most professionals are never taught business development. They learn how to build products, deliver services or solve technical problems—but not how to consistently create new business opportunities. As a result, many founders, freelancers and consultants feel stuck between networking events, cold emails and social media without understanding what actually works.

This workshop is designed to give you the foundations that most people never receive. Together, we'll explore what business development really is, how it differs from sales and marketing, where your first opportunities are most likely to come from, and how to build genuine business conversations before investing time or money in prospecting tools.

Rather than teaching scripts or shortcuts, we'll focus on understanding the principles behind sustainable business development. You'll leave with a clearer understanding of where to start, which channels make sense for your business, and a practical action plan you can begin using immediately.

What you’ll learn

Understand the fundamentals of business development and leave with a clear plan to start generating business conversations.

  • Learn the difference between business development, sales and marketing.

  • Understand where each function fits in the customer journey.

  • Identify the biggest misconceptions that slow founders down.

  • Compare the main ways businesses generate opportunities.

  • Evaluate which channels fit your business today.

  • Leave with one clear channel to focus on.

  • Define your next three business development actions.

  • Build a simple weekly routine.

  • Leave with a clear starting point.

Workshop agenda

  • What is Business Development?

    Understand the role of business development, how it differs from sales and marketing, and why most professionals never receive formal training in it.

  • Where Do Business Opportunities Come From?

    Explore the main channels businesses use to generate opportunities and learn how to choose the ones that best fit your business and stage.

  • Build Your Conversation Strategy

    Map your current situation, identify where your next business conversations could come from, and select one channel to focus on first.

  • Your Next Three Actions

    Create a simple action plan with practical next steps you can implement immediately after the workshop.

Learn directly from Milegny

Milegny Castro

Milegny Castro

Contact

Strategy, Buyer Behavior & Sustainable Systems

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Who this workshop is for

  • Professionals with little or no formal business development training.

  • Freelancers and consultants who need a structured approach to business development.

  • Professionals transitioning into business development or sales.

What's included

Milegny Castro

Live sessions

Learn directly from Milegny Castro in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

€200

EUR

Sep 13—Sep 14
·

6–8pm EDT

Enroll