Founder School

A five-session crash course for startup founders: from real-world entrepreneurs and your peers.

December Cohort

The five-session Founder School curriculum wedged into two weeks: three evenings in the first week and two in the second.

All products solve a problem, but defining exactly what that is - and to whom it applies - takes discipline

Your hypothesis only applies to certain segments of your market. Finding them is critical.

The way we validate a solution is easily corrupted by bias and wishful thinking. Gotta get rid of that.

What your market tells you will determine your next steps: Full speed ahead? Adjust and keep trying? Pivot? What's next?

Why the mythmaking around famed entrepreneurs hurts our chances of success, and how you can go in with eyes open.

Why the way you think about investors is probably wrong and how to get inside their heads.

Why the old rules are out of date, why most people haven't noticed yet, and how you can take advantage of it all