Free Lesson
Validation Strategies for Product Developers
30 min
Jan 14, 2026 7:00 PM
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What you'll learn
How to define a validation hypothesis.
All products solve a problem, but defining exactly what that is - and to whom it applies - takes discipline
How to select and approach prospects
Your hypothesis only applies to certain segments of your market. Finding them is critical.
How to gather valid signal
The way we validate a solution is easily corrupted by bias and wishful thinking. Gotta get rid of that.
How to interpret the results
What your market tells you will determine your next steps: Full speed ahead? Adjust and keep trying? Pivot? What's next?
Why this topic matters
In our enthusiasm and passion, it's tempting for product thinkers to take customer interest for granted and jump straight to building or selling. But it can be cheap and easy to validate your solution before investing time, money, and emotional energy that make it hard to change direction later. But only if you approach the challenge with discipline. Do your homework!
You'll learn from
Michael Sattler
30 year serial entrepreneur and startup advocate
