Find the Right Thing to Build
Matt Hui
Product Discovery Expert
Uncover a Problem Worth Solving (Faster with AI)
The most common reasons startups fail is because they build something no one wants.
Building a solution has become easier now with AI, but what has become even more important is designing the right solution to a problem worth solving. If a startup chooses an actual problem people are seeking help to solve, it has shown to dramatically increase the likelihood of success of that startup.
Everyone knows this, but what's difficult is how to actually find a problem worth solving. In this course, you will learn a tried-and-true methodology (accelerated with AI) to talk to customers in a way to help you identify actual problems, discern if they are worth solving and generate the experiments you need to run to narrow in on the right solution to build.
What you’ll learn
Build Conviction on What to Build Before You Build
Use AI to define a core persona and a list of questions that uncover moments that matter
Use AI to create concepts to test core hypotheses
Launch a waitlist to recruit prospective customers
Know how to ask what questions so you can listen for signals of a use case to design for
Know how to facilitate an interactive prototype demo to surface design constraints
Know how to ask what questions so you can listen to the user emotion your solution needs to cultivate
Use best-in-class product design and AI to design a core value delivery loop
Use AI to build an experiment matrix to prioritize riskiest assumptions to test
Analyze product data to determine which assumptions were correct vs. need further validation
Use AI to generate core promises for specific customer segments
Use paid landing pages tests to narrow in on a core promise that needs to be delivered for a specific target segment
Analyze landing page conversion data to prioritize which solution to build first
Learn directly from Matt
Matt Hui
AI Product Expert. Led 0 to 1 products at Udacity, BetterUp, GoFundMe.
Who this course is for
Technical professionals who want to have more influence on the "what" of the product, not just the "how"
Startup founders who want to avoid spending months building the wrong product
Product managers who want to improve their product sense so their products stand out amongst competitors
What's included
Live sessions
Learn directly from Matt Hui in a real-time, interactive format.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
15 lessons • 3 projects
Week 1
Customer Discovery Setup
Week 2
Making the Most of Customer Interviews
Schedule
Live sessions
1 hr / week
Projects
1-10 hrs / week
Async content
1-3 hrs / week