matthui

Cohort 1

March 2 - March 23, 2026

Feb 4 - March 4, 2026

Cohort 2

<p>It can feel overwhelming to know how to uncover a problem worth solving. That’s why we’ve developed this actionable lesson and framework. This discovery approach has been developed from years of incubating products 0 to 1, which have contributed upwards of $50M ARR at some of the largest venture-backed startups (Udacity, BetterUp, GoFundMe).</p>

Customer Discovery Playbook

AI-Assisted Workflow to Ship AI Products

Matt Hui

AI Product Expert. Led 0 to 1 products at Udacity, BetterUp, GoFundMe.

Orchestrate a chain of system prompts to create a PRD that speeds up building AI features in production

Prompt Engineering for AI Features

Follow an organized coding agent workflow in Cursor to ship 10x faster

Deploying Coding Agents at Scale

Understand an overview of deploying LLM as judge "offline" and "online" to continuously monitor your product

Creating an Eval Framework for LLMs

Build an Assistant with No-Code Tools

Learn how to identify tasks that AI can reliably handle—so you automate the right thing

Great Candidates for Automation

Understand what you must provide—inputs, constraints, and a definition of “done” to have consistent agent output

The Core Components of an Agent

Watch an end-to-end build of a weekly status update assistant, then adapt the template to your own "annoying task"

Live Demo: Build a Common Workflow in Relay.app

Turn Customer Conversations into Product Conviction

Become familiar with the types of questions you can ask customers that elicit moments of pain without bias

Discovery Questions that Uncover Pain

Listen for these types of signals from customers that represent discontent strong enough to motivate action

Discern a Problem Worth Solving

Use a framework to prioritize possible approaches to validate solution assumptions

Learn directly from matthui

matthui

Lightning Lessons

AI-Assisted Workflow to Ship AI Products

Build an Assistant with No-Code Tools

Turn Customer Conversations into Product Conviction

Resources

Customer Discovery Playbook