Makeover Your Personal Brand: From Scattered to Cohesive

Maggie Blackburn

Portfolio Career Strategist

Get clear on who you are. Then update it live, with expert and peer feedback.

You're creative, multi-dimensional, and dynamic but yet, your online presence doesn't reflect that.

While you know building a personal brand can give you freedom, you don't know how to position your diverse skills, experience, and interests professionally, without coming across scattered.

In this intimate 5-person group session, you won't just learn how to improve your personal brand, you'll get live coaching and my 10+ years of experience in messaging to help you get clear on who you are.

By the time we wrap up, you'll have completed a personal brand refresh, which includes:

A cohesive positioning doc: The north star to weave together the various things you work on and a voice and tone guide that trains AI on how to talk more like you
A LinkedIn page you're proud of: A refreshed LinkedIn bio, about section, and cover image (templates included!)
Clarity and confidence: Know how to talk about your experience to attract the right opportunities.

If you've been delaying because you're wanting things to be "perfect", this workshop is the accountability you need, so you can stop waiting for the right way to talk about yourself and walk away feeling clear and accomplished.

Workshop agenda

12:30PM EDT
Positioning: Get clear on who you are
We start with the foundation: getting you to one overarching statement that captures who you are, who you help, and why it matters. We'll use AI for the tedious parts but we'll have live review.

1:30PM EDT
Messaging: Hone in on your voice, tone, and style
We'll train your AI to sound more like you, inputting past writing samples and sharing the tone you go for. This isn't about getting AI to write for you but help refine your original thoughts.

2:00PM EDT
Break
During the break, I'll review your positioning statements and provide feedback.

2:15PM EDT
Application: How to apply this to LinkedIn
You'll learn how to apply your positioning to your LinkedIn tagline, about section, and cover image to make it unique to you. I'll be providing templates you can choose from to make this easy!

3:00PM EDT
Live Working Session + Feedback
We'll spend more time implementing this on our own, brainstorming posting topics, and I'll be there for 1:1 feedback.

3:45PM EDT
Wrap Up & Key Learnings
We'll wrap up the day with learnings, how we want to carry this momentum forward, and the first post (template included) we'll make together as a group.

4:00PM EDT
Optional Q&A
We'll finish off the workshop with an optional Q + A to answer any questions on how to move forward.

Learn directly from Maggie

Maggie Blackburn

Contact

Marketing Strategist & Multi-Passionate Solopreneur

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Who this workshop is for

Individual contributors or team leaders who want to build a personal brand to protect themselves from layoffs or job cuts.
Squiggly career pathers who aren't sure how to articulate their diverse experience to attract the right opportunities for the future.
Anyone building a portfolio career who works on a multitude of things that feels disconnected.

Prerequisites

Access to Claude
We'll be using Claude to help create our voice and tone guidelines + uploading to Claude for future reference.
Writing Samples (if you have them)
Access to 3-5 writing samples you can upload to Claude.
Access to Canva
I'll be providing Canva templates for you to use for your LinkedIn. The free version is A-OK!

What's included

Live sessions

Learn directly from Maggie Blackburn in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Testimonials

When I met Maggie, I was sending my energy in a lot of different directions. Through thought-provoking questions and a thorough conversation, Maggie helped me clearly focus my message on the work I’m most drawn to. As a result, I took the brave leap to start an online community.
Christy Hughes
Leadership Coach, Thrive with Christy
Maggie’s coaching was exactly what I needed to get unstuck. She helped me reframe my mindset and develop a clear action plan, and I highly recommend her!
Liz G
Senior Product Marketing Manager
I’m so grateful for Maggie and the clarity she gave me in exactly the moment I needed it. I walked away feeling clearer, grounded, and confident in my next steps!
Catharine Cooper
Founder of Beyond Her Vision
There’s something powerful about being in a supportive space with other women who are all on the path of changing their lives.
Brittany Horton
Partnerships Leader & Community Connector