Makeover Your Personal Brand in 1 Day
Maggie Blackburn
Portfolio Career Strategist
Stop waiting to update your LinkedIn. Do it live, with expert and peer feedback.
You're creative, multi-dimensional, and dynamic but yet, your online presence doesn't reflect that.
While you know building a personal brand can give you freedom, you haven't prioritized it in months and... it's starting to show.
In this ~3.5-hour working session, you won't just learn how to improve your personal brand, you'll actually work on it live with peers, from honing in on your positioning to refreshing your visuals and bio on LinkedIn.
By the time we wrap up, you'll have completed a personal brand refresh, which includes:
A cohesive positioning statement: The north star to weave together the various things you work on
A personalized voice and tone guide: So you can input it into Claude for help down the road
A LinkedIn page you're proud of: A refreshed LinkedIn bio, about section, and cover image ready for Spring
If you've been delaying because you're wanting things to be "perfect", this workshop is the forcing function you need to get your page done, so you can stop waiting for the right way to do it and walk away feeling clear and accomplished.
I'll be providing templates that you can use to make this fun and easy.
Workshop agenda
- 12:30PM EDT
Define Your Positioning as a Multi-Passionate
We start with the foundation: getting you to one overarching statement that captures who you are, who you help, and why it matters, even with multiple passions.
- 1:30PM EDT
Create a Voice & Tone Guide with Claude
Here you will learn what to input into Claude and create voice and tone guidelines with Claude that you can use on repeat when creating content.
- 2:00PM EDT
Break
During the break, I'll review your positioning statements and provide feedback.
- 2:15PM EDT
Make Your LinkedIn Page Match Your Vibe
You'll learn how to apply your personal brand to your LinkedIn tagline, about section, and cover image to make it unique to you. I'll be providing templates you can choose from to make this easy!
- 3:00PM EDT
Live Working Session + Feedback
We'll spend more time implementing this on our own and break out for personalized feedback.
- 3:45PM EDT
Wrap Up & Key Learnings
We'll wrap up the day with learnings, how we want to carry this momentum forward, and the first post (template included) we'll make together as a group.
- 4:00PM EDT
Optional Q&A
We'll finish off the workshop with an optional Q + A to answer any questions on how to move forward.
Learn directly from Maggie
Maggie Blackburn
Marketing Strategist & Multi-Passionate Solopreneur
Who this workshop is for
Individual contributors or team leaders who want to build their personal brand outside of their 9-5
Solopreneurs or freelancers whose LinkedIn and website doesn't fully capture what they do
Anyone building a portfolio career that's been meaning to update their online presence but hasn't due to lack of time or overwhelm
Prerequisites
Access to Claude
We'll be using Claude to help create our voice and tone guidelines + uploading to Claude for future reference.
Writing Samples (if you have them)
Access to 3-5 writing samples you can upload to Claude.
Access to Canva
I'll be providing Canva templates for you to use for your LinkedIn. The free version is A-OK!
What's included
Live sessions
Learn directly from Maggie Blackburn in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Testimonials
Maggie’s coaching was exactly what I needed to get unstuck. She helped me reframe my mindset and develop a clear action plan, and I highly recommend her!
Liz G
Senior Product Marketing ManagerI’m so grateful for Maggie and the clarity she gave me in exactly the moment I needed it. I walked away feeling clearer, grounded, and confident in my next steps!
Catharine Cooper
Founder of Beyond Her Vision
Frequently asked questions
$299
USD