Slack

Asana

Deloitte

Maggie Blackburn

Former Product Marketer at Slack, Asana turned Portfolio Career Strategist & Marketing Coach

Cohort 1

Portfolio Career Strategist

Marketing Strategist & Multi-Passionate Solopreneur

Stop waiting to update your LinkedIn. Do it live, with expert and peer feedback.

You're creative, multi-dimensional, and dynamic but yet, your online presence doesn't reflect that.While you know building a personal brand can give you freedom, you haven't prioritized it in months and... it's starting to show.In this ~3.5-hour working session, you won't just learn how to improve your personal brand, you'll actually work on it live with peers, from honing in on your positioning to refreshing your visuals and bio on LinkedIn.By the time we wrap up, you'll have completed a personal brand refresh, which includes:<ul><li>A cohesive positioning statement: The north star to weave together the various things you work on</li><li>A personalized voice and tone guide: So you can input it into Claude for help down the road</li><li>A LinkedIn page you're proud of: A refreshed LinkedIn bio, about section, and cover image ready for Spring</li></ul>If you've been delaying because you're wanting things to be "perfect", this workshop is the forcing function you need to get your page done, so you can stop waiting for the right way to do it and walk away feeling clear and accomplished.I'll be providing templates that you can use to make this fun and easy.

We'll be using Claude to help create our voice and tone guidelines + uploading to Claude for future reference.

Access to Claude

Access to 3-5 writing samples you can upload to Claude.

Writing Samples (if you have them)

I'll be providing Canva templates for you to use for your LinkedIn. The free version is A-OK!

Access to Canva

Individual contributors or team leaders who want to build their personal brand outside of their 9-5

Solopreneurs or freelancers whose LinkedIn and website doesn't fully capture what they do

Anyone building a portfolio career that's been meaning to update their online presence but hasn't due to lack of time or overwhelm

Personal Branding for Multi-Passionate People

Portfolio Career Strategist & Marketing Coach

What a functional personal brand unlocks and how to untangle your brand from your business' brand.

The power of a functional personal brand

Go from scattered thoughts to a cohesive content strategy that speaks to your unique perspective and diverse interests

Thread together multiple passions into a clear brand

How to make your brand come alive online with visual identity best practices.

Translate your brand to your website

Start Growing: Marketing for Multi-Passionate Solopreneurs

Identify where your ideal clients already are and stop wasting time everywhere else.

Find your highest leverage channel

Pick an impactful, unique-to-you way to start or grow your email list.

Build an email list

The types of content that position you as a trusted expert so clients come to you already sold.

Maggie Blackburn will help you bring your portfolio career to life.