Stop Waiting for Insights. Build the Agents That Get Them.
Six live lessons — from your first AI-powered study to a research agent team you orchestrate yourself. A flyby of the full Certified Agentic Research Specialist pathway: build agents in Claude Code (no coding required), run AI-moderated studies, analyze interviews with AI, and build synthetic users from real interviews. For researchers who want to move faster — and teams who need answers now.
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Wed Aug 12·4:00 PM UTC
The AI Research Skills You Need for 2027
AI research is moving from experimentation into professional practice. The skills that matter now are not just prompting or tool awareness. They are knowing when to use AI-moderated interviews, how to judge AI-generated synthesis, when synthetic users are useful, and how to build systems that stay grounded in evidence. In this Lightning Lesson, John Whalen maps the AI capabilities you need today.
You'll learn from
John Whalen, PhD
CEO, AI Research Leader, Cognitive Scientist, O'Reilly Author
Wed Aug 19·4:00 PM UTC
Go Beyond Prompting: Orchestrate Your AI Research Team
Single AI agents can automate tasks, but multi-agent systems can transform how research gets done. As research becomes more agentic in 2026, the ability to design, orchestrate, and safeguard teams of agents will separate experimentation from true capability. This session shows you how to move from isolated tools to coordinated research systems built with oversight, validation, and trust.
You'll learn from
John Whalen, PhD
AI for UX Expert, Fortune 100 clientele, CEO, author & speaker
Wed Aug 26·4:00 PM UTC
Build a Research Agent in Claude Code — No Coding Required
Most teams have access to AI, but few have a reliable AI research workflow. The result is scattered prompts, duplicated effort, and summaries that sound useful before anyone checks the evidence. In this Lightning Lesson, John Whalen sets up an AI research coworker live: define its job, give it the right sources, ask for structured outputs, and add human review points. A workflow you can reuse.
You'll learn from
John Whalen, PhD
CEO, AI Research Leader, Cognitive Scientist, O'Reilly Author
Wed Sep 2·4:00 PM UTC
Build an AI-Moderated Study in 15 Minutes
<p>AI-moderated interviews can collect customer signal faster than traditional interviews, but only if the protocol is designed with care. A poor AI interview can wander, over-probe the wrong thing, or make participants feel like they are talking to a form. In this Lightning Lesson, John Whalen shows how to design an AI-moderated interview that stays aligned to the research question.</p>
You'll learn from
John Whalen, PhD
CEO, AI Research Leader, Cognitive Scientist, O'Reilly Author
Wed Sep 9·4:00 PM UTC
Analyze Interviews in Minutes: From Prompting to SaaS Tools
Customer interviews, surveys, AI-moderated sessions, and human-led conversations are all generating massive volumes of data. The teams who learn to combine qualitative and quantitative insight using AI will move faster and uncover deeper patterns than ever before. This session shows you how to extract meaningful, mixed-method insights at scale.
You'll learn from
John Whalen, PhD
AI for UX Expert, Fortune 100 clientele, CEO, author & speaker
Fri Sep 11·4:00 PM UTC
Build a Synthetic User From Your Real Interviews
<p>Synthetic users are more useful when they are grounded in real research data instead of generic persona assumptions. Interview data can provide the behaviors, objections, goals, language, and context that make synthetic users more realistic. In this Lightning Lesson, John Whalen shows how to create synthetic users from interview data.</p>
You'll learn from
John Whalen, PhD
CEO, AI Research Leader, Cognitive Scientist, O'Reilly Author