Free Lesson
Build an AI-Moderated Study in 15 Minutes
Part of Stop Waiting for Insights. Build the Agents That Get Them.
30 min
Sep 2, 2026 11:00 AM
What you'll learn
Choose the right interview use case
Know when AI moderation fits and when human-led interviews are still the better method.
Write a protocol AI can follow
Turn research goals into clear sections, probes, guardrails, and stopping rules.
Review interviews before synthesis
Check transcript quality, participant experience, and missed follow-ups before trusting downstream analysis.
Why this topic matters
AI-moderated interviews can collect customer signal faster than traditional interviews, but only if the protocol is designed with care. A poor AI interview can wander, over-probe the wrong thing, or make participants feel like they are talking to a form. In this Lightning Lesson, John Whalen shows how to design an AI-moderated interview that stays aligned to the research question.
