Free Lesson
Build a Synthetic User From Your Real Interviews
Part of Stop Waiting for Insights. Build the Agents That Get Them.
30 min
Sep 11, 2026 12:00 PM
What you'll learn
Extract grounded user patterns
Use interview evidence to identify goals, constraints, decision criteria, objections, and language.
Build scoped synthetic users
Define what each synthetic user can represent and where the simulation should not be trusted.
Use synthetic users responsibly
Apply them to preflight concepts, questions, and scenarios while keeping real customer validation in view.
Why this topic matters
Synthetic users are more useful when they are grounded in real research data instead of generic persona assumptions. Interview data can provide the behaviors, objections, goals, language, and context that make synthetic users more realistic. In this Lightning Lesson, John Whalen shows how to create synthetic users from interview data.
