Tactical Product Moves
Krasi Bozhinkova
Product & Commercial Leader at Owtcome
Know what to change, protect, and test when the pressure to ship keeps rising
A competitor raises the bar. Customer expectations shift. Leadership wants more AI, more features, and faster delivery. The pressure to do something is obvious. The right thing to do often isn't.
Teams can recognize the pressure and still choose the wrong response.
They pivot when the real problem is delivery.
They improve workflows when the underlying customer need has changed.
They build without evidence of value or weaken what users already trust.
Tactical Product Moves is a hands-on workshop for experienced PMs, designers, and cross-functional leads deciding what their product actually needs next.
You'll learn to diagnose what's changed before choosing how to respond: Flip the core value logic, Pivot how value is framed or delivered, Guard what makes the product worth choosing, or Hack to gather evidence before committing further.
Working on your own product, you'll challenge your diagnosis, test whether your move creates customer and business value, and build a clear argument for leadership.
You'll leave knowing what to change, what to protect, and what not to build yet, even when the evidence is incomplete and the pressure to act and have answers is high.
What you’ll learn
Diagnose what needs to change, choose the right tactical product move, and defend your recommendation at speed and with confidence.
Expose what's driving the demand to ship faster or to add more.
Challenge work that produces answers without creating value.
Reframe the ask before the team commits to the wrong response.
Determine whether customer needs or expectations have shifted and what matters now.
Separate a temporary disruption from a lasting change.
Identify what is no longer working, what needs proof, and what must be protected.
Flip the core value logic or Pivot how value is framed or delivered.
Guard what users trust or Hack to gather evidence before committing.
Decide what to change now, what to test, and what to leave untouched.
Make the case for customer and business value, not just more output.
Defend your decision with evidence, trade-offs, and accepted risks.
Decide what would make you stay the course or change direction.
Workshop agenda
Challenge the pressure and diagnose what really needs to change
(1 hour)
Flip or Pivot: Choose what to change when customer needs or market expectations
(1 hour)
Guard or Hack: Decide what to protect and what to test before committing
(1 hour)
Prove your move: Challenge your decision, defend it, and decide what's next
(1 hour)
AMA
(30 min)
Learn directly from Krasi
Krasi Bozhinkova
Product & commercial leader, turning product success into repeatable growth
Who this workshop is for
Mid to Senior level PMs stuck in execution mode who want to become the senior person leadership trusts to make the harder decisions
Designers who are strategic but can't articulate it and lose the argument when they don’t connect the decision to business impact.
Developers stepping up to own a product area, who need a repeatable way to make hard decisions with incomplete information.
Prerequisites
Level of experience
PMs, designers, and cross-functional leaders with 3 years of experience.
What to prepare
Bring a real product challenge you're facing. You can use it during the workshop to decide your next move.
No technical AI background required
This course is designed for practitioners who want to make better product decisions in AI-shaped markets, not to teach a specific AI tool.
What's included
Live sessions
Learn directly from Krasi Bozhinkova in a real-time, interactive format.
Live sessions
Learn directly from Krasi Bozhinkova in a real-time, interactive format.
Templates
Apply practical frameworks to your context.
AMA session
Join a live AMA session to get your questions answered.
Lifetime access
Go back to the course content and recordings whenever you need to.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Community of peers
Stay accountable and share insights with like-minded professionals.
Maven Guarantee
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Frequently asked questions
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