Course

Integrated Storytelling MasterClass

Klaus Sommer Paulsen | AdventureLAB

Expert in Themed and Branded Experiences

Master new concepts, principles and methods for new narrative dimensions

Advance your creative story experience design skills by mastering the professional framework of Integrated Storytelling by Design. Unlock the power of audience-centric strategy and create unforgettable experiences through this completely updated version of our most popular high-impact program.

This live online MasterClass is crafted for innovators and strategists eager to master the transition from traditional, linear narratives to building complex, multi-layered storyworlds where the audience is at the heart of the experience. As part of AdventureLAB Academy's commitment to excellence, this is the newly updated curriculum for 2026, incorporating the latest methodologies in experience design and modular storytelling presented in the 2026 Integrated Storytelling By Design 2nd edition.

The program offers a collaborative environment for professional growth, encouraging participants to engage with the framework's core principles through interactive sessions and weekly exercises. By applying these methodologies, you will learn to design narratives that resonate deeply and create lasting impact.

What you’ll learn

Advance your creative story experience design skills by mastering the professional framework of Integrated Storytelling by Design.

  • Master Integrated Storytelling and the StorySphere model for complex narratives.

  • StorySphere: Master the unique narrative design model used to structure complex narratives and orchestrate multi-dimensional StoryWorlds.

  • Creative Strategy: Master the six essential pillars: Purpose, Value, People, Message, Character, and Connection.

  • Learn to convey complex concepts and actively engage the audience in the narrative.

  • High Concept Mastery: Learn to distil complex narratives into a compelling "High Concept" premise of 25 words or fewer.

  • The Convergence Model: Learn to balance Content, Control, Context, and Culture to drive deep engagement.

  • Explore ways to enhance audience participation and memory retention.

  • Audience Modalities: Map out the audience's role across six levels from simple Observation to Creation.

  • Modular Storytelling: Build non-linear structures and branch storylines with clear entry and exit points.

Learn directly from Klaus

Klaus Sommer Paulsen | AdventureLAB

Klaus Sommer Paulsen | AdventureLAB

Contact

Award-winning expert in integrated storytelling and themed experience design.

See all products from Klaus

Who this course is for

  • Storytellers and writers seeking to expand their creative practice from traditional narratives into immersive and interactive storyworlds.

  • Innovators and Creatives seeking to develop stronger, more resilient creative strategies and tell more impactful stories.

  • Concept Developers and Strategists who want to move beyond content production and start designing integrated story-driven environments.

What's included

Klaus Sommer Paulsen | AdventureLAB

Live sessions

Learn directly from Klaus Sommer Paulsen | AdventureLAB in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Digital version of "Integrated Storytelling by Design" 2nd Edition (2026)

Your personal copy of the groundbreaking book.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Week 1

Oct 20—Oct 22

    Oct

    20

    Session I: The Story and The Audience

    Tue 10/202:00 PM—5:00 PM (UTC)

    Oct

    22

    Session 2: The Experience and The Application

    Thu 10/222:00 PM—5:00 PM (UTC)

Schedule

Live sessions

6 hrs

Allow some time for preparation both before and between sessions.

    • Tue, Oct 20

      2:00 PM—5:00 PM (UTC)

    • Thu, Oct 22

      2:00 PM—5:00 PM (UTC)

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

€495

EUR

Oct 20—Oct 22
Enroll