Klaus Sommer Paulsen | AdventureLAB makes you a master of story experience design

Klaus Sommer Paulsen is a globally acknowledged expert in blending narrative and experience design tailored for themed and branded experiences.

As CEO and founder of AdventureLAB, he explores how storytelling, experience, design and technology can strengthen brands and communities. With over 30 years in training and development, he has contributed to numerous award-winning projects.

His book, “Integrated Storytelling by Design,” second edition, released in 2026, explores storytelling as an audience-centric design process applied worldwide to craft engaging experiences. An accomplished speaker and facilitator,

Klaus has collaborated with brands across the USA, UK, Europe, and Asia, providing innovative insights and employing proven design models in his workshops and participatory activities.