Expert in Themed and Branded Experiences

Klaus Sommer Paulsen | AdventureLAB

Award-winning expert in integrated storytelling and themed experience design.

Introduction to Integrated Storytelling 2.0

Discover Integrated Storytelling 2.0 and its revolutionary impact on themed and branded experiences.

The Next Level of Integrated Storytelling

Discover how story spheres, modular storytelling, and story design thinking create new audience-centric experiences.

New methods and principles for effective storytelling

Discover how to implement Integrated Storytelling in your next project by applying practical theory to new workflows.

Transitioning from theory to practice

Learn a clear process for discovering, defining, and delivering impactful product stories.

Head of Storytelling @ Ingrid & OWOW

adidas

Babbel

ASICS

ARION

Elliott Rayner

Head of Storytelling @ OWOW.
Founder of productstorytelling.io

Q2 Product Storytelling Cohort

Q3 Product Storytelling Cohort

The best products rarely win. The best product stories almost always do.True product marketing isn’t just about features or funnels — it’s about creating value and delivering that value to a market that truly cares.To do that, you need more than strategy. You need story.This cohort is based on the book The Story Engine and built around The Product Narrative Canvas — a framework designed to help you discover, define, and deliver effective product stories that connect emotionally and convert commercially.In this cohort, we go beyond theory to master the science of storytelling — exploring how the right narrative can turn prospects into customers and customers into advocates. You’ll learn how to break down the complex into simple, make the ordinary sound extraordinary, and build trust and empathy that move audiences to act.Across a series of sessions, we’ll dig into the science of storytelling and the psychology behind persuasion, breaking down how great stories simplify complexity, make the ordinary sound extraordinary, and build trust that turns audiences into advocates with product stories that are impossible to ignore.

“Without narrative, even great products get lost in the noise”

How to Discover your Product Narrative

How to Define your Product Narrative

How to Delivery your Product Narrative.

Marketing teams looking to build stories to maximise their GTM campaigns.

Product teams looking to to embed great stories into their products and features.

Growth teams looking to create stories that cut through the market noise.

Find, shape & tell your leadership story that lands across cultures & functions

Chief Storytelling Officer · 10 Nexus

Tesla

Google

Thinkful

Techstars

First Round

Henry V Bao Lachaux

Founder & Chief Storytelling Officer, 10 Nexus Global · Leadership & Voice Coach

Power of Story Workshop, 10 Sept 2026 | PS001

Power of Story Workshop, 24 Sept 2026 | PS003

As cross-cultural leaders, builders and creators, we lead across cultures, functions and generations. Cross-cultural doesn't mean three passports. It means leading across difference.You might be:→ A founder pitching investors from a different world → A manager leading across countries, languages and time zones → A technical leader translating complexity for a non-technical team → A leader bridging cultures, generations, functions, or perspectives → A creator making one idea resonate across communitiesStanford Professor <a target="_blank" rel="noopener noreferrer nofollow" class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://womensleadership.stanford.edu/tools-resources/voice-influence/harnessing-power-stories">Jennifer Aaker</a> finds stories are 22× more memorable than facts alone. When we don't tell our story, someone else may tell an "incomplete version" for us - what author Chimamanda Ngozi Adichie calls "the danger of the single story" in her <a target="_blank" rel="noopener noreferrer nofollow" class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.youtube.com/watch?v=D9Ihs241zeg">acclaimed TED talk.</a>In two hands-on hours, you'll find your signature leadership story, shape it with our A.R.C.™ framework: Awareness → Revelation → Commitment, and practice telling it live. You'll leave with a story you can use tomorrow and start building a Leadership Story Bank for years to come.Take the free 5-minute <a target="_blank" rel="noopener noreferrer nofollow" href="https://bit.ly/10x-leadership-story">quiz to find your signature leadership type</a>, plus receive a Signature Leadership Story Field Guide.

Being brilliant isn't enough to be heard across cultures. Tell the signature story that makes any room trust you, follow you, remember you.

Craft a signature leadership story

Shape any story with A.R.C.

Adapt your story to cross any culture

Deliver your story live with presence

Build your Leadership Story Bank

Cross-cultural leaders — leaders and executives leading global, hybrid, or diverse teams, who need to align and inspire across difference.

Founders &amp; entrepreneurs — pitching, selling, and hiring across cultures, whose story has to move every stakeholder.

Creators &amp; community builders — who want their message to reach and resonate across cultures, audiences, and platforms.

Build a clear narrative, professional brand and plan to elevate your visibility.

Helping Leaders & Companies Grow+Thrive

Microsoft

NBCUniversal

Warner Bros.

Nike

Unilever

Shawn Johnson - SocioPunk

25 yrs building global brands, products, leaders & successful teams

2-Hour Career Reset Workshop: Position Yourself for the AI Era  - Cohort 4

2-Hour Career Reset Workshop: Position Yourself for the AI Era - Cohort 5

In today’s competitive market, your story and presence create your opportunities. My workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...quickly.In 2 hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up in conversations and drive your career forward.You’ll walk away with a tactical framework, clear message, and simple brand system you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you reset your foundations, and craft a narraative that captures attention and positions you for what’s next.Key Takeaways: • A clear, memorable narrative that is differentiated • A simple brand system to guide your voice &amp; visibility • A framework to grow your presence with consistencyThis course will help you better understand and promote yourself through your strengths, narrative and brand.

Reset your career narrative into a powerful professional brand with strategies, frameworks and the confidence to stand out from the noise.

Clarify Your Professional Story

Build Your Core Brand Pillars

Design a Messaging Framework That Resonates

Professionals in TransitionDesigners, Product, Tech &amp; Marketing professionals looking to reposition themselves in a shifting market.

Emerging LeadersMid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders, Owners &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with clear distinction.

Learn to turn insights into stories that capture attention and drive decisions

Data Storytelling Expert

Strava

Komodo Health

Salesforce

Fitbit

Prezi

Shailvi Wakhlu

Data leader at Meta with two decades turning data into influence

Summer'26

Fall '26

If you work with data, this will feel familiar:📊 You share solid analysis and clean charts 🧠 The insights make sense to you 🤷🏽‍♀️ But the room doesn’t act on themMeetings move on. Decisions stall. Your work gets misunderstood, oversimplified, or ignored.This isn’t a data problem. It’s a storytelling and influence gap.Most data professionals are trained to analyze—not to persuade. Yet you’re expected to explain complex insights, align stakeholders, and drive action with clarity and confidence.This course helps you close that gap.You’ll learn how to:<ul><li>🔍 Find the story hidden inside your data—not just the numbers</li><li>🎨 Design visuals that highlight what matters most, instantly</li><li>🗣️ Present insights with confidence to technical and non-technical audiences</li><li>🎯 Frame recommendations so decisions actually get made</li></ul>Through hands-on workshops and real-world projects, you’ll practice turning raw data into clear, compelling narratives you can proudly present.The result? ✨ Your insights get remembered 🚀 Your recommendations gain traction 🤝 You show up as a trusted decision partner—not just a data expertIf you want your work to shape decisions, not just inform them, this course gives you the playbook.

Make your data impossible to ignore

Turn analysis into stories that drive decisions

Discover the most important story in your data

Design visuals that make insights instantly clear

Communicate insights with confidence and persuasion

Influence stakeholders across levels and functions

Build a portfolio-ready data storytelling project

You should know how to gather, clean, and summarize data using your preferred tools.

Basic data analysis experience

You’ve built charts in tools like Looker, Tableau, or Google Sheets and can interpret visuals confidently.

Familiarity with data visualization tools

A desire to make your data more impactful through clear storytelling and strong narratives.

Curiosity about communicating insights

Data pros who want influence — You’re great with numbers, but want to tell stories that spark action, not just dashboards.

Product &amp; business leaders — You use data to make decisions, but want to communicate insights that truly land.

Curious storytellers — You’re comfortable with data and want to present it with clarity, confidence, and impact.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Designers who craft user experiences, interfaces, and visual design.

Crafting compelling narratives to inspire teams, communicate vision, and drive action.

Content creators producing digital media and building audiences.

Introduction to Integrated Storytelling 2.0

What you'll learn

Why this topic matters

You'll learn from

Klaus Sommer Paulsen | AdventureLAB