Learn to Control AI like a Creative Director

Every live session is recorded and posted, so you'll never miss the teaching. I use that live time for real Q&A and working through your actual problems, not reading the course aloud. Joining live and being part of the community is ideal, but the material is always there for you.

This course is designed as a foundational training in generative visual AI. While the curriculum focuses primarily on image-based workflows, the underlying principles, creative systems, and direction process apply directly to video as well.

Both, but most of our time will be spent learning AI tools. This course was created for professionals who already have strong taste and creative direction skills, but want to learn how to specifically and technically use them with generative AI tools.

• complete beginners with no creative or design background.

• people who are easily satisfied with basic outputs

• people who are primarily interested in scale, novelty, or chasing trends.

• anyone looking for one-click prompts, secret settings, or a cheat-codes to steal other people’s style or likeness.

Experienced creatives and marketers who already have taste, a creative vision, and a clear sense of what good work looks like, but feel slowed down, confused, or compromised when working with generative AI.

Yes, it's built to be as self-serve as possible. You can move at your own pace, on your own schedule, from anywhere. Dedicating real time during the cohort is ideal, but nothing requires you to be online at a set hour.

Short answer, yes. The material assumes and is designed for high-level creative experience, but I've found after 2 cohorts it's strong enough that motivated students from a very wide range of backgrounds have had real success. If you have vision and are willing to engage deeply, you can absolutely grow into it.