Use code NEWYEAR25 for $500 off before the countdown above in yellow hits zero. Why it matters: In 2025, every product decision will be an AI decision. This course will allow you to master the skills you need to lead in the AI-driven future. 👨‍💻 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗜𝗡𝗦𝗧𝗥𝗨𝗖𝗧𝗢𝗥 Miqdad Jaffer, a Product Leader at OpenAI, has 18 years of experience in building products at some of the world's most successful companies. Currently, he leads enterprise products at OpenAI and was previously the Head of AI Products at Shopify. Miqdad is one of the world's top AI executives and an award-winning AI Product educator. His work on AI has been featured in TechCrunch, MIT’s AI Podcast, FastCompany, The Globe and Mail, and Spotify. He has been listed as one of the top 100 people to follow in Artificial Intelligence by Business Insider and has received many other awards and accolades. If you have any questions about the training, please reach out to me miqdad@productfaculty.com. 💡 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗢𝗨𝗥𝗦𝗘This course is not just about learning; it's about doing. It’s an exercise-heavy training that goes beyond gaining "AI speak" to enhance your credibility and confidence to build AI Products and future proof your career.&nbsp;The live online sessions spread across three classes that will equip you with a comprehensive AI Product playbook. This playbook covers everything from AI use-case validation, product design, development, and delivery, to launch strategies, metrics, and growth.&nbsp;Learn from successful AI product features at leading companies like Shopify, Google, Klarna, and Amazon, and apply these insights in a capstone project where you'll build your own AI-powered feature. Topics Covered (Amongst Others):&nbsp;• Taxonomy of Prompting Techniques• Basic AI Concepts and Processes• Training and Model Improvement• Quality, Bias, and Interpretability• Computational Concepts (Deterministic vs. Non-Deterministic)• Qualitative vs programmatic evaluation&nbsp;• Model Customization Framework• Types of AI Models and Applications• Chain of Thought Prompting• Self-Reflection &amp; Self-Consistency• ReAcT Prompting Framework• Retrieval Augmented Generation (RAG)• Fine-Tuning &amp; RLHF• Function Calling &amp; Tool Usage• LLM-Powered Agents• LLM Evaluation &amp; Judge LLMs• AI Safety &amp; Moderation Tools• Adversarial Prompting (Jailbreaking and Prompt Injections)• Common Real-World Use Cases of LLMs• Understand Advanced Prompting Techniques&nbsp;• Zero-shot prompting• Few-shot prompting/in-context learning• Chain-of-Thought (CoT) 💡 COURSE PREREQUISITESYou should NOT take this course if:* You work on non-software products (e.g. hardware, pharmaceuticals, deep climate tech, defense tech, etc.)* You are not required to have a technical background but should be comfortable learning new technical concepts. We will guide you through setting up the OpenAI Playground environment.* This course is challenging and will push you, but with dedicated effort, you’ll achieve results beyond your expectations. 💡 𝗔𝗕𝗢𝗨𝗧 PRODUCT FACULTY&nbsp;Product Faculty is one of the most recognized names in the PM training industry and has been around for over 8 years. At Product Faculty, we’ve trained and mentored over 10K product managers working at some of the leading companies in&nbsp;the world. Product Faculty’s training has some of the highest NPS (Net promoter scores in the industry with most classes having an NPS of 70+ (considered exceptional and reflect outstanding customer satisfaction). Product Faculty has been recognized as the top rated Product Management Bootcamp from the following organizations:&nbsp;&gt; 2023 Course Reports - Best PM Bootcamp&gt; 2022 Course Reports - Best PM Bootcamp&gt; Career Carma - #1 Ranked PM Bootcamp&gt; CourseCompare - Best PM Bootcamp&gt; Switchup - Best Bootcamp Reach out to miqdad@productfaculty.com for any questions, corporate trainings, and group/student discounts. *Limited-Time Offer: Enroll now and get complimentary access to Product Faculty’s top-rated Advanced Product Management OnDemand training (a $4,495 value). Learn more about the included course here: https://maven.com/product-faculty/advanced-product-management-training/

Acquire the skills & confidently build AI products and future proof your career

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Access hours of expert-led content on your schedule. Build foundational knowledge in AI Product Management with in-depth modules designed for flexibility. Perfect for busy professionals looking to upskill at their own pace and apply learnings immediately.

OnDemand Content

Join live sessions to work through real-world AI case studies. Engage with exercises and get your questions answered by expert Miqdad. Gain practical insights that turn theory into action, with direct support tailored to your unique challenges.

Live Case Study and Q&A

Complete a hands-on AI capstone that simulates launching a real AI feature. Tackle ideation to deployment with weekly feedback from experts. Finish with a portfolio-ready project that showcases your skills in real-world AI Product Management.

Capstone Project

Get OnDemand Access to the <a href="https://www.productfaculty.com/" rel="noopener noreferrer" target="_blank">#1 Rated Advanced Product Management</a> training offered by Product Faculty as part of this AI Product Management Certification. *Limited-time offer only valid till December 2024.

OnDemand Access to Advanced Product Management Course

Timings for each session have been chosen based on what works best for most product people in practice. Don't worry about missing classes, recordings for all modules will be made available for you to watch in your Maven account.

Optimized for very busy schedules of Senior PM, GPMs and VPs

Course schedule

Ambitious Senior PM, GPM, and VP level product managers and leaders at startups and major tech firms.

Talented Product Managers, Designers, Engineers, and Data Scientists, Operations/Marketing folks who want to build AI products.

Founders, executives, managers who are responsible for product success but whose core expertise or experience lies outside of product.

Who is this course for

What you’ll get out of this course

Clear, actionable processes for analyzing AI use cases and developing strategies towards tangible outcomes.

Solve Real Problems with AI

I’ll act as your personal innovation guide as you create functional AI applications, no prior coding experience needed.

Build Real AI Prototypes

Grasp foundational models and large language models (LLMs), and learn to code and train models independently.

Dive Deep Into AI's Technical Side

Transform theory into practice by developing your AI product idea or tackling your company's AI challenge, guided by me.

Hands-on Capstone Project

Discover essential strategies for enhancing decision-making and using data to steer results in your professional and personal life.

Make Better, Data-Driven Decisions

Master the art of managing risks by blending automation with human oversight to maximize value from AI applications.

Balance Automation with Oversight

Utilize in-context learning for efficient prototyping, RAG applications, and more, without getting engineers involved.

Learn Prompt Engineering

Deepen your understanding of AI memory/context and Retrieval Augmented Generation (RAG) to enrich AI interactions.

Master Retrieval Augmented Generation

Gain a comprehensive understanding of crucial AI algorithms, concepts, and techniques to foster organization-wide knowledge.

Boost Data & AI Literacy

Master the art of pitching your AI product ideas so clearly and excitingly that everyone's eager to jump on board.

Make your ideas irresistible: 

This intensive weekend course is tailored for professionals with weekday commitments, complete with recorded sessions for revisiting.

Optimized for Busy Senior PMs

Secure lifelong entry to our expansive alumni network for unparalleled opportunities, job connections, and continuous learning.

Lifetime Access to Product Faculty Community

Equip yourself with cutting-edge AI skills and insights to stay ahead in the evolving tech landscape, ensuring your career remains resilient and growth-oriented.

Future-Proof Your Career

#1 Rated AI Certificate. Acquire the skills needed to confidently build AI products, positioning yourself for success in the AI world

Cohort 3

Cohort 4

Miqdad Jaffer

Product Leader at OpenAI, TechCrunch & MIT featured, Top 100 by Business Insider

Cohort 2

Cohort 5

𝗚𝗲𝘁 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗮𝗻𝗱 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝟮𝟱𝟬+ 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗽𝗲𝗿 𝗰𝗼𝗵𝗼𝗿𝘁! 👩‍💻&nbsp;𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗜𝗡𝗦𝗧𝗥𝗨𝗖𝗧𝗢𝗥Dr. Marily Nika is one of the world's top AI educators with over 12+ years of experience launching AI products in Silicon Valley at Google and at Meta. Marily founded the AI Product Academy in an effort to establish the AI Product Management field and offers certifications to upskill the next generation of AI Product Managers. 💡 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗢𝗨𝗥𝗦𝗘This is Maven's best and first AI Product Management Certification, taken by over 8k professionals. It is an award-winning, the first ever and top rated AI Product Management course for product leaders of all levels. This program is taught by Marily and 4 more industry experts from OpenAI, Amazon, Meta, Microsoft. This program offers a comprehensive package comprising of 65 lessons and 17 hours of live content, practical hands-on exercises and a stimulating Capstone project created by Marily - encompassing both technical and strategic aspects. 🤖 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗔𝗣𝗦𝗧𝗢𝗡𝗘 𝗣𝗥𝗢𝗝𝗘𝗖𝗧Participants engage in for their own companies or app ideas, where they can apply their newly acquired AI PM skills to harness AI &amp; develop cutting-edge products for testing purposes that they pitch to a VC and an AI-judge during our popular demo day.﻿When you enroll in this course, you’ll receive $1,395 in free credits to level up your workflow with Superhuman, Linear, Sprig, Dovetail &amp; Gamma (see FAQ for details) 📜 Plus, get 3 official Certifications, recognized by the industry. 📜courses included: Marily's 2-week AI PM 101 course or 2-week Advanced AI PM course instead. 📖 𝗧𝗢𝗣𝗜𝗖𝗦 𝗖𝗢𝗩𝗘𝗥𝗘𝗗✨ AI Product Management 101✨ AI / AI Product Development Lifecycle✨ Algorithms / Use Cases✨ AI Metrics✨ AI Strategy✨ AI Agents✨ Group Coaching by Marily✨ Foundational Models✨ Fine-tuning✨ LLMs with live workshop✨ AI/ML System Design &amp; Strategy✨ LLM In context-learning (Zero/One/Few ✨ Shot Learning, Chain-of-Thought)✨ Challenges and Risks (e.g. Adversarial Prompting)✨ Fine Tuning (PEFT methods, Instruction Fine Tuning)✨ Reinforcement Learning (RLHF, RLAIF)✨ Retrieval Augmented Generation (RAG)✨ Deploying LLMs / LLM economics✨ Technical Deep Dive/Demo (Huggingface, Langchain) Offline Module:&nbsp;✨ LLM Evaluation

“All Product Managers will be AI Product Managers in the future” - Marily Nika

<ul><li>AI/ML &amp; Generative AI basics</li><li>AI Product Development lifecycle</li><li>AI Product applications</li><li>Intro to algorithms, data collection, model training</li><li>AI PM Craft (strategic thinking, making trade-offs, hypothesis testing)</li><li>Metrics in AI PM</li><li>OKRs and Goals in AI PM</li><li>MLOps</li></ul>

AI PM 101 course

<ul><li>Model training using Google colab (code provided)</li><li>Leadership training</li><li>Architecture</li><li>Productionization</li><li>Responsible AI</li><li>4 guest product leaders</li></ul>

Advanced AI PM 

<ul><li>1-1 Coaching by AI PM Leaders</li><li>Resume &amp; LinkedIn creation</li><li>Access to exclusive jobs board &amp; recruitment specialists</li></ul>

Personal development

<ul><li>3 weeks of hands-on, structured work</li><li>Pitch to a forum of VCs</li></ul>

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

Seasoned Product Leaders Interested in pivoting to AI Product Management in their companies &amp; elsewhere

Aspiring AI Product Managers looking to understand the AI Product Developemt Lifecycle and how to launch AI-powered features.

Software Engineers/Data Scientists looking to pave their path towards AI PM, enhance their skillset and learn how to position themselves.

C-level professionals that want to understand the basics of AI Product Management in order to better understand how to staff AI PM orgs.

Senior Product Leaders looking to transition to AI/ML within their own organization or in Big Tech / a smaller startup.

C-level professionals that are staffing AI Product orgs and want to learn how to make strategic tradeoffs and foster an AI-first culture.

You will start off by joining the <a href="https://maven.com/marily-nika/technical-product-management" rel="noopener noreferrer" target="_blank">Introduction to AI PM course</a>

Phase 1: Introduction to AI PM  (2 weeks with Certification)

<ul><li>You will join <a href="https://maven.com/marily-nika/advanced-ai-product-management/" rel="noopener noreferrer" target="_blank">Advanced AI Product Management course</a></li><li>Live sessions with Marily &amp; Silicon Valley top leaders from OpenAI, Amazon &amp; Meta</li><li>Group coaching by Marily </li></ul>

Phase 2: Advanced AI PM & Leadership Diving Deeper (3 weeks)

<ul><li>Bring your AI product idea or your company's AI product challenge</li><li>Work on this project in a structured, supervised way</li><li>(optional) Pitch your idea during Demo Day </li></ul>

Phase 3: Capstone Project & Demo Day with VCs 

<ul><li>Interview Training Workshop with mock interview practice</li></ul>

Phase 4: Interview Training Workshop

<ul><li>Get 3 certifications by the AI Product Academy</li></ul>

Phase 5: Get certified

The #1 AI PM Certification by Google's Marily Nika aims to cultivate the next generation of AI Product Leaders.

January 2025

Master Bootcamp Syllabus

Cohort 10

ft-private

Cohort 15

Dr. Marily Nika

Gen AI PM Lead @ Google | ex-Meta, Fellow @ Harvard | TED AI Speaker | 40 u 40

March 2025

Have you seen other PMs leveraging AI to ship prototypes at lightning speed , but when you try it yourself:- Basic tutorials leave you stuck on simple examples ?- Technical obstacles slow your momentum ?- Debugging feels impossible without coding experience ?- You're unsure which AI tools actually deliver value ? You know mastering AI prototyping could transform your workflow. But the path from curiosity to confidence isn't clear. With AI, you can build functional prototypes in minutes. The challenge with AI prototyping isn't getting started — it's understanding what these tools can and can't do. That’s why this cohort is designed to expose you to essential AI prototyping tools and their unique capabilities. You'll learn to debug issues (even without coding experience) to stay productive and deliver real value. And our community will be here to give you the support, guidance, and accountability you’ll need to finally stick with it. In just 4 weeks, you'll go from zero experience to shipping multiple prototypes -- from interactive prototypes to accompany your PRD, to personalized tools that boost your productivity. Now imagine if you could: ✅ Ship prototypes in hours without getting stuck in an infinite loop ✅ Learn how software applications work by building them ✅ Build personalized software to fit your exact needs ✅ Master advanced concepts like integrations to supercharge your prototypes Getting started is easy. 1️⃣ Begin with my 5-day email course to build your first AI prototype this week (sign up below!) 2️⃣ Join the 4-week cohort to master AI prototyping tools, debug common issues, and integrate with other apps in minutes&nbsp; 🔥 All alumni can stay up to date with our private community with weekly demos, 1:1 support, and more! 📣 Live sessions are at 1PM EST and 5PM EST! You can pick whichever works best for you! All live sessions are recorded. 🎉&nbsp;Bonus:&nbsp;When you enroll in this course, you’ll receive $1,395 in free credits to level up your workflow with Superhuman, Linear, Sprig, Dovetail &amp; Gamma PLUS one month sponsored with Replit Core &amp; Bolt Pro (see FAQ for details) Interested in an enterprise license so your whole team or company can take the course? Please reach out directly to colin@techforproduct.com

Convert your PRD to a prototype in minutes

Get 1:1 help with your prototypes and questions

Office Hours

Live, interactive sessions where we dive deeper into AI prototyping and go through scenarios

Live Sessions

Complete a weekly project to apply what you've learned

Senior Product Managers who want to leverage AI to iterate faster

Product Leaders who want to get first-hand experience with how AI is transforming product development

UX Designers who want to translate their designs into functional prototypes the same day

Master cutting-edge AI tools like Bolt, V0, Replit, and Claude to accelerate your development process. You'll learn practical workflows that go beyond basic prompts to create functional prototypes.

Learn to use AI prototyping tools

Get hands-on experience building real-world applications, from simple MVPs to complex features. Through guided projects, you'll develop a portfolio of working prototypes that demonstrate tangible AI development skills.

Build 5+ prototypes in 4 weeks

Develop a mental model of how modern applications are structured and how different components work together. This foundation helps you make better architectural decisions and communicate more effectively with developers.

Build a fundamental understanding of how software works

Learn systematic approaches to troubleshoot common AI coding issues and improve your prototype quality. You'll master techniques for error handling, prompt optimization, and code refinement that help you build production-ready features.

Discover 6 strategies for debugging to get high-value apps

Connect your prototypes to popular platforms and APIs without complex setup. You'll learn streamlined integration patterns that work with tools like Slack, Google Sheets, and your existing product stack.

Integrate with your favorite tools in minutes

Get direct access to an experienced PM and builder (me!) who can help you resolve technical and product challenges.

Weekly office hours and Q&A

Build your first AI prototype next week -- even if you have no coding skills

Cohort 1

Colin Matthews

Sold my first SaaS in 2021. Product Manager, 8500+ students, featured by Lenny.

Your days are jam-packed with meetings and urgent slacks. You're always busy, but never accomplished—feels like treading water. Deep work feels like a distant dream: Instead of proactively driving strategy, you're stuck putting out fires left and right. You're drowning in tasks that "AI could never help with"—but worried about being left behind by peers who are using AI better. It's going to get tougher. Boom times are over, and tech orgs are flattening. More experienced people are competing for scarcer product roles. Rapid advances in AI are accelerating expectations of what one product manager can handle. As a result, companies are increasingly expecting&nbsp;product managers to own a broader swath of the product, lead multiple teams, and set strategy—while staying hands-on.&nbsp; Every PM in this situation will inevitably hit a wall.&nbsp;What worked in the past won't work anymore. (This is where many senior PMs burn out.)&nbsp;Now imagine if you could: ✅ End your day with a sense of accomplishment, knowing you've moved the needle on strategic initiatives. ✅ Spend a good chunk of every day in deep focused work&nbsp;(guilt-free!) ✅ Lead multiple teams with successful outcomes ✅ Cultivate self-reliant teams that operate smoothly, even when you're not in the room ✅ Communicate confidently with leadership about your capacity and priorities. ✅ Leverage AI for data analysis, discovery, shipping, strategic decisions, hard conversations, routine tasks, and high-quality artifacts (while maintaining your unique voice and strategic thinking) ✅ Consult, brainstorm, and converse with an AI copilot that understands your unique team &amp; company context (and gets smarter over time) ✅ Be known as the PM who's always finding new ways to use AI After working with &amp; interviewing dozens of successful product leads, they all consciously rebuilt these career-critical areas: 1. Redesigned their personal operating system2. Implemented the key habits of self-reliant teams3. Recognize overhead and influence product org structure4. Leverage AI as a thinking partner, writing documents, and routine tasks. This live, hands-on, cohort-based program is radically tactical. Together, we'll implement the best practices by tailoring templates, tactics, frameworks, screenshots, and scripts you can apply instantly to your individual situation. 🏆 Why this course will help you win&nbsp;🏆 Lead Multiple Teams Successfully: Manage teams across domains without feeling spread thin. Become More Strategic While Staying Hands-on: Carve out ample breathing room for creative deep work and reflection. Prevent Burnout: Feel a clear sense of progress, handle strong emotions of overwhelm, and make room for self-care. AI-Proof Your Career: Earn a reputation as the best PM at delegating, supervising, &amp; tinkering with AI—across the largest amount of product tasks. Stand Out in a Competitive Market: build a track record of broad capacity &amp; getting shit done. Accelerate Career Advancement: Position yourself for promotions and leadership roles by demonstrating strategic influence while remaining hands-on. Each live cohort includes (in addition to the 40+ lessons, 20+ projects, and Notion Prompts Playbook included for free) ☎️ My whatsapp &amp; personal gmail to directly ask me anything + help unblock you during the cohort ☎️ I personally review every project submission and question in Maven community channels ☎️ 7 live sessions with open Q&amp;A ☎️ 3 hours of separate AMA open office hours Join product managers enrolled from Apple, Google, Microsoft, Amazon, TikTok, Meta, Stripe, and hypergrowth startups.

Does this sound familiar?

All sessions will be recorded — recordings will be available in your Maven account within an hour

Six Live Sessions on Mondays & Wednesdays

Two AMAs on Sundays (Optional)

This course is optimized for very busy schedules of senior product managers. Each project is quick, concrete, and immediately accelerates your productivity.

Bite-sized weekly projects

Senior PMs who want to expand their scope and lead multiple large, strategic initiatives while remaining hands-on.

Product managers who feel overwhelmed and treading water and want to be in the driver's seat of their time and well-being.

Product leaders who want to coach their reports for outsized impact, and set up their product teams to ship faster.

🏗️ Build a system to manage multiple large initiatives across multiple teams.📝 Design your personal to-do queue to reduce anxiety and feel progress.☑️ Make time for self-care without feeling guilty.

Craft Your Custom Tools

📜 Learn product scrapbooking to cut time required for large, strategic tasks.⚔️ Pre-empt busywork from ever reaching your to-do list (or anyone else's).🌅 Turn Slack into a tool that brings peace of mind, not chaos.

Eliminate Tasks

🛠️ Build your personal PM AI Copilot that you'll actually use (from scratch, without any code)🏅 Earn a reputation as the best PM at delegating &amp; supervising AI—across the largest amount of product tasks.👃 Build a strong AI product sense by using LLMs routinely

AI-Proof Your PM Career

🔒 Deep work for PMs: key habits that make focus time a reality🏆 Lead recurring meetings that get more valuable with time.🍉 Actively manage your brain’s freshness and creativity.

Design Your Days

🔥 Bring out your teammates' full superpowers.🎖️ Earn engineers' trust—without being technical.🙃 Assess when an engineer isn’t a fit for working on an innovative product team.

Motivate Engineers

🚨 Drive urgency without burnout🏎️ Write updates &amp; schedule meetings that create velocity💬 Foster slack habits of fast-moving teams

Ship Sooner

🌊 Practical steps for managing overwhelm when things feel impossible.🪩 Learn how to embrace, not fear, our desire for distraction.📦 Asks from Leadership: How to respond when you’re at capacity.

Handle Feeling Flooded

💎 Be valuable, not needed: focus where you can uniquely support your team.🎙️ Launch three habits that promote team autonomy and elevate your role to a strategic level.

Cultivate Self-Reliant Teams

🏋️ Identify the four types of overhead your product org creates for PMs.🏛️ Frameworks for organizing roles and teams📜 Construct a script to reflect observations to leadership.

Assess How Your Product Org Affects PM Productivity

Earn a reputation as a product manager who gets s*** done—without feeling overwhelmed, treading water, or working nights and weekends.

Tal Raviv

Gen AI PM, early @ Patreon, Riverside, Wix, AppsFlyer, DuckDuckGo, 12K+ students

Jan 2025 Cohort

May 2025 Cohort

As a product leader, you're not expected to be an accountant. However, finance is the common language at the C-suite and board. To succeed, you need fluency in relevant aspects of corporate finance. Without it, you won't be taken seriously. This class will expose you to the essential areas in a rigorous manner. The class is a mix of lecture and structured exercises/cases based on real scenarios. We'll then constantly tie our financial analyses back to strategic product decisions. Ultimately this is a product leadership class, just with a focus on finance. Class 1: Learn how an income statement tells a story and feeds into product decisionsClass 2: Best practices for modeling, using models for alignment, and communicating your analyses to the C-Suite/boardClass 3: Revenue models, packaging/bundling, and pricingClass 4: Business valuation, differences in owner/investor classes, and why this is crucial for product leaders to understand The classes themselves are 90 minutes, with an additional weekly Q&amp;A session (optional) and take-home assignment. Each week there is a modeling exercise. We begin classes 2, 3, and 4 with a detailed examination on an optimal way to approach the analysis. Our focus isn't on the spreadsheeting but rather (a) how to think through critical risks, opportunities, and assumptions, (b) forecasting possible scenarios, and (c) examining how it might be best presented to a senior audience. The Q&amp;A sessions are open-ended. Topics we've covered in past include:- how these concepts can help you diligence a company you are thinking about joining- differences b/w how these concepts might apply in startup vs scale-up vs large-enterprise contexts, as well as innovation vs product-improvement contexts- real examples of how making a financial case enabled an important project to get approved- a challenge a member of the cohort is tackling at work NOTE: this class is a "partner" class with my Modeling Business Impact class on Maven (https://maven.com/giff-constable/intro-to-business-modeling) — it doesn't matter which one you do first.

If you want to succeed in the C-Suite and in front of a board...

We're going to examine several mock P&amp;Ls, find relevant insights, and then debate critical decisions you would make as a product leader given the insights you've spotted.

Class 1: How does an income statement tell a story?

We're going to touch upon modeling best practices, dive into a detailed scenario, and discuss the (oft-misunderstood) best way to share your analyses with executives and board members.

Class 2: Best practices for modeling and communicating your analyses

It's increasingly falling upon product leaders to (re)design how a company makes money. We will examine the pros and cons of different revenue models, talk through a real-life case where product had to change an established revenue model, and then get hands-on building an analysis for a board on a proposed pricing change.

Class 3: Revenue models and pricing

Class 4 cracks open the black box of how businesses are valued, the different classes of business owners, and how this can help you become more strategic with your roadmaps and more aligned with your CEO and board.

Class 4: Business valuation and what this means for product leaders

90 minutes of hands-on, case-based learning and group discussion around one core topic. For this cohort, classes will be held Oct 3, 10, 17, 24.

Tuesdays: 90 min class

A chance to meet with Giff and other peers in the cohort and dive deeper into anything covered in the Tues class and the take-home exercises.

Fridays: 60 min optional Q&A

The best way to learn these concepts is to do them. After each class, you'll be given a structured assignment and classes 2, 3 and 4 begin with a detailed walkthrough on a recommended approach to each one.

Take-home assignment

Mid-to-senior product managers who want to speed their path to a leadership role.

New product VPs who want to shore up gaps in their skillset and be more successful in the hot seat.

Design and engineering leaders who want to increase their influence over strategic business decisions.

Who is this class designed for?

What will you gain by taking this class?

Be seen by the CEO, the board, and other execs as a strategic business thinker, not just a product thinker

Build fluency, and thus credibility, in the common language at the C-suite

Build more compelling cases for your product initiatives, improving alignment with other execs

Expand your "systems thinking" beyond product features to the entire business model

Ultimately, level up a critical skillset you'll need in order to succeed as a product executive

Get hands-on learning the essential financial skills you'll need to succeed as a product executive.

Giff Constable

Cohort 6

Cohort 7

If you're a senior IC or product leader who dreams of building impactful 0-1 products, you've likely already demonstrated your talent and execution. But to bring big ideas to life, it's not just about what you can do—it's about inspiring others, driving cross-functional collaboration, and creating the internal momentum necessary to build something truly innovative. Unfortunately, no one gives us a playbook on how to do this from scratch. The reality is, creating bottoms-up momentum can be intimidating. You'll likely face skepticism, pushback, or apathy when trying to challenge the status quo and advocate for projects you believe in. Most of the time, this doesn't even appear to be an option. But with the right tools, frameworks, and strategies, you can navigate these hurdles, rally your team, and drive meaningful impact. This course is designed to help you do just that. It provides the tactics and lessons I learned while incepting, pitching, and building Figma Slides—a rollercoaster of a journey that taught me how to turn a vision into reality. WHAT TO EXPECT: This highly interactive course will walk you through the key strategies that helped build Figma Slides from the ground up. You’ll dive into frameworks, case studies, and real-world examples with live discussions and Q&amp;A. Over the course of 9 hours of live instruction, you’ll learn how to:- Build internal momentum and hype around your ideas- Present a compelling vision and align stakeholders- Work effectively with cross-functional teams- Advocate for projects with confidence and clarity- Tell stories that resonate and inspire action- Pitch your ideas to senior leaders to gain support- Navigate challenges with practical, battle-tested strategies RESOURCES:This course includes exclusive resources that contributed to the success of Figma Slides and other 0-1 products:- The original hackathon pitch strategy- The first vision deck, complete with design prototypes- Documentation of our North Star, which guided our product development- Tips and tricks for effectively engaging senior leaders- Tactics for smooth cross-functional collaboration- Public speaking advice for presenting your ideas with impact All live sessions will be recorded so you can review the material later WHO WILL BENEFIT MOST FROM THIS COURSE:This course is ideal for senior PMs, ICs, and other product leads who:- Want to create 0-1 products that challenge the status quo- Are passionate about driving impact and influencing company-level strategy- Are ambitious, open-minded, and ready to sharpen their skills in storytelling and vision-building WHO THIS IS NOT FOR:This course is not for those looking for 1:1 coaching or a slow-paced experience. It’s designed for busy operators who want to drastically improve their ability to influence and drive action.

Going 0-1 can be one of the most impactful moments in a career

8am - 8:30am PST11am - 11:30pm EST8:30pm - 9pm IST Optional meet &amp; greet. Get to know your fellow students.

December 9, 2024

8am - 9:30am PST11am - 12:30pm EST8:30pm - 10pm IST

December 10, 2024

December 12, 2024

December 17, 2024

December 19, 2024

This course will be interactive, so get ready to chime into Zoom chat, unmute to share, etc.

Live workshops, Q&A, group discussion, exercises, real-life examples

Do you want feedback on a piece of communication? You'll have the opportunity to submit your homework for a live teardown. (You can redact before submitting.) I'll pick to share the most useful ones with the class.

Submit your homework for live review in class

Senior ICs who are looking for an angle change in impact and internal company influence

Product leaders who must collaborate with and influence founders, executives and other cross functional leaders

Any senior tech worker or XFN who wants to build a 0-1 product at their company.

Learn to build conviction, generate internal momentum, tell powerful stories, build and sell an impactful product vision.

Learn directly with top operators I admire

Curated by me

Curated by me

Grow with peers

Grow with peers

Take action

Take action

Learn directly with top operators I admire

Curated by me

Curated by me

Grow with peers

Grow with peers

Take action

Take action

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🎁 $1,395 in free credits for Lenny’s favorite product tools