🚨 Price Increase Alert: Investment increases by $500 on June 30th. 🚨Due to overwhelming demand, this is the final month to enroll at the current price. Lock in your spot now before the price permanently increases to $2,495. Enrollment Status (June 24th):June Cohorts: SOLD OUTJuly Cohort: Last chance to enroll at $1,995.Final Incentive: Use code SUMMER20 for 20% off the current price before enrollment closes. Team Enrollment (3+): Contact us for special pricing and arrangements at support@productfaculty.comContact: support@productfaculty.com Why it matters: AI Product Manager is the new Product Manager In 2025, every product decision will be an AI decision. This course will allow you to master the skills you need to lead in the AI-driven future. 👨‍💻 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗜𝗡𝗦𝗧𝗥𝗨𝗖𝗧𝗢𝗥 Miqdad Jaffer, a Product Leader at OpenAI, has 18 years of experience in building products at some of the world's most successful companies. Currently, he leads enterprise products at OpenAI and was previously the Head of AI Products at Shopify. Miqdad is one of the world's top AI executives and an award-winning AI Product educator. His work on AI has been featured in TechCrunch, MIT’s AI Podcast, FastCompany, The Globe and Mail, and Spotify. He has been listed as one of the top 100 people to follow in Artificial Intelligence by Business Insider and has received many other awards and accolades. If you have any questions about the training, please reach out to me support@productfaculty.com. 💡 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗢𝗨𝗥𝗦𝗘This course is not just about learning; it's about doing. It’s an exercise-heavy training that goes beyond gaining "AI speak" to enhance your credibility and confidence to build AI Products and future proof your career.&nbsp;The live online sessions spread across three classes that will equip you with a comprehensive AI Product playbook. This playbook covers everything from AI use-case validation, product design, development, and delivery, to launch strategies, metrics, and growth.&nbsp;Learn from successful AI product features at leading companies like Shopify, Google, Klarna, and Amazon, and apply these insights in a capstone project where you'll build your own AI-powered feature. Topics Covered (Amongst Others):&nbsp;• Taxonomy of Prompting Techniques• Basic AI Concepts and Processes• Training and Model Improvement• Quality, Bias, and Interpretability• Computational Concepts (Deterministic vs. Non-Deterministic)• Qualitative vs programmatic evaluation&nbsp;• Model Customization Framework• Types of AI Models and Applications• Chain of Thought Prompting• Self-Reflection &amp; Self-Consistency• ReAcT Prompting Framework• Retrieval Augmented Generation (RAG)• Fine-Tuning &amp; RLHF• Function Calling &amp; Tool Usage• LLM-Powered Agents• LLM Evaluation &amp; Judge LLMs• AI Safety &amp; Moderation Tools• Adversarial Prompting (Jailbreaking and Prompt Injections)• Common Real-World Use Cases of LLMs• Understand Advanced Prompting Techniques&nbsp;• Zero-shot prompting• Few-shot prompting/in-context learning• Chain-of-Thought (CoT) 💡 COURSE PREREQUISITES﻿This course is NOT for you if:• You work exclusively on non-software products (hardware, pharmaceuticals, deep climate tech, defense tech, etc.)• You're looking for a purely theoretical overview with no hands-on practice• You're looking for a low-effort introduction to AIWhat to expect:• A structured learning path that starts with the basics – no prior coding required• Beginner-friendly guidance through setting up the OpenAI Playground environment• Practical exercises that build your confidence step-by-step• With dedicated effort, you'll achieve results that directly apply to your work 💡 𝗔𝗕𝗢𝗨𝗧 PRODUCT FACULTY&nbsp;Product Faculty is one of the most recognized names in the PM training industry and has been around for over 8 years. At Product Faculty, we’ve trained and mentored over 10K product managers working at some of the leading companies in&nbsp;the world. Product Faculty’s training has some of the highest NPS (Net promoter scores in the industry with most classes having an NPS of 70+ (considered exceptional and reflect outstanding customer satisfaction). Product Faculty has been recognized as the top rated Product Management Bootcamp from the following organizations:&nbsp;&gt; 2023 Course Reports - Best PM Bootcamp&gt; 2022 Course Reports - Best PM Bootcamp&gt; Career Carma - #1 Ranked PM Bootcamp&gt; CourseCompare - Best PM Bootcamp&gt; Switchup - Best Bootcamp Reach out to support@productfaculty.com for any questions, corporate trainings, and group/student discounts.

Acquire the skills & confidently build AI products and future proof your career

Course syllabus

Access hours of expert-led content on your schedule. Build foundational knowledge in AI Product Management with in-depth modules designed for flexibility. Perfect for busy professionals looking to upskill at their own pace and apply learnings immediately.

OnDemand Content

Join live sessions to work through real-world AI case studies. Engage with exercises and get your questions answered by expert Miqdad. Gain practical insights that turn theory into action, with direct support tailored to your unique challenges.

Live Case Study and Q&A

Complete a hands-on AI capstone that simulates launching a real AI feature. Tackle ideation to deployment with weekly feedback from experts. Finish with a portfolio-ready project that showcases your skills in real-world AI Product Management.

Capstone Project

Get OnDemand Access to the <a href="https://www.productfaculty.com/" rel="noopener noreferrer" target="_blank">#1 Rated Advanced Product Management</a> training offered by Product Faculty as part of this AI Product Management Certification.

OnDemand Access to Advanced Product Management Course

Timings for each session have been chosen based on what works best for most product people in practice. Don't worry about missing classes, recordings for all modules will be made available for you to watch in your Maven account.

Optimized for very busy schedules of Senior PM, GPMs and VPs

Course schedule

For PMs &amp; Leaders: The #1 rated certificate to master the age of AI. Learn the A-to-Z playbook to ship successful AI products.

For Engineers &amp; Tech Leads: Don't just build. Lead. Get the product strategy to make better tech decisions &amp; fast-track your career.

For Founders, Designers &amp; UX: The playbook to build a winning AI venture or design human-first AI experiences users will love.

Who is this course for

What you’ll get out of this course

Clear, actionable processes for analyzing AI use cases and developing strategies towards tangible outcomes.

Solve Real Problems with AI

I’ll act as your personal innovation guide as you create functional AI applications, no prior coding experience needed.

Build Real AI Prototypes

Grasp foundational models and large language models (LLMs), and learn to code and train models independently.

Dive Deep Into AI's Technical Side

Transform theory into practice by developing your AI product idea or tackling your company's AI challenge, guided by me.

Hands-on Capstone Project

Discover essential strategies for enhancing decision-making and using data to steer results in your professional and personal life.

Make Better, Data-Driven Decisions

Master the art of managing risks by blending automation with human oversight to maximize value from AI applications.

Balance Automation with Oversight

Utilize in-context learning for efficient prototyping, RAG applications, and more, without getting engineers involved.

Learn Prompt Engineering

Deepen your understanding of AI memory/context and Retrieval Augmented Generation (RAG) to enrich AI interactions.

Master Retrieval Augmented Generation

Gain a comprehensive understanding of crucial AI algorithms, concepts, and techniques to foster organization-wide knowledge.

Boost Data & AI Literacy

Master the art of pitching your AI product ideas so clearly and excitingly that everyone's eager to jump on board.

Make your ideas irresistible: 

This intensive weekend course is tailored for professionals with weekday commitments, complete with recorded sessions for revisiting.

Optimized for Busy Senior PMs

Secure lifelong entry to our expansive alumni network for unparalleled opportunities, job connections, and continuous learning.

Lifetime Access to Product Faculty Community

Equip yourself with cutting-edge AI skills and insights to stay ahead in the evolving tech landscape, ensuring your career remains resilient and growth-oriented.

Future-Proof Your Career

The #1 rated certificate for Product Managers, Engineers, Designers, and Founders looking to master the age of AI

Cohort 5

Miqdad Jaffer

Product Leader at OpenAI, TechCrunch & MIT featured, Top 100 by Business Insider

Cohort 4

Cohort 6

Have you seen other PMs leveraging AI to ship prototypes at lightning speed , but when you try it yourself:- Basic tutorials leave you stuck on simple examples ?- Technical obstacles slow your momentum ?- Debugging feels impossible without coding experience ?- You're unsure which AI tools actually deliver value ? You know mastering AI prototyping could transform your workflow. But the path from curiosity to confidence isn't clear. With AI, you can build functional prototypes in minutes. The challenge with AI prototyping isn't getting started — it's understanding what these tools can and can't do. That’s why this cohort is designed to expose you to essential AI prototyping tools and their unique capabilities. You'll learn to debug issues (even without coding experience) to stay productive and deliver real value. And our community will be here to give you the support, guidance, and accountability you’ll need to finally stick with it. In just 4 weeks, you'll go from zero experience to shipping multiple prototypes -- from interactive prototypes to accompany your PRD, to personalized tools that boost your productivity. Now imagine if you could: ✅ Ship prototypes in hours without getting stuck in an infinite loop ✅ Learn how software applications work by building them ✅ Build personalized software to fit your exact needs ✅ Master advanced concepts like integrations to supercharge your prototypes Getting started is easy. 1️⃣ Begin with my 5-day email course to build your first AI prototype this week (sign up below!) 2️⃣ Join the 4-week cohort to master AI prototyping tools, debug common issues, and integrate with other apps in minutes&nbsp; 🔥 All alumni can stay up to date with our private community with weekly demos, 1:1 support, and more! 📣 Live sessions are at 1PM EST and 5PM EST! You can pick whichever works best for you! All live sessions are recorded. 🎉&nbsp;Bonus:&nbsp;When you enroll in this course, you’ll receive $1,395 in free credits to level up your workflow with Superhuman, Linear, Sprig, Dovetail &amp; Gamma PLUS one month sponsored with Replit Core &amp; Bolt Pro (see FAQ for details) Interested in an enterprise license so your whole team or company can take the course? Please reach out directly to colin@techforproduct.com

Convert your PRD to a prototype in minutes

Get 1:1 help with your prototypes and questions

Office Hours

Live, interactive sessions where we dive deeper into AI prototyping and go through scenarios

Live Sessions

Complete a weekly project to apply what you've learned

Weekly projects

Senior Product Managers who want to leverage AI to iterate faster

Product Leaders who want to get first-hand experience with how AI is transforming product development

UX Designers who want to translate their designs into functional prototypes the same day

Master cutting-edge AI tools like Bolt, V0, Replit, and Claude to accelerate your development process. You'll learn practical workflows that go beyond basic prompts to create functional prototypes.

Learn to use AI prototyping tools

Get hands-on experience building real-world applications, from simple MVPs to complex features. Through guided projects, you'll develop a portfolio of working prototypes that demonstrate tangible AI development skills.

Build 5+ prototypes in 4 weeks

Develop a mental model of how modern applications are structured and how different components work together. This foundation helps you make better architectural decisions and communicate more effectively with developers.

Build a fundamental understanding of how software works

Learn systematic approaches to troubleshoot common AI coding issues and improve your prototype quality. You'll master techniques for error handling, prompt optimization, and code refinement that help you build production-ready features.

Discover 6 strategies for debugging to get high-value apps

Connect your prototypes to popular platforms and APIs without complex setup. You'll learn streamlined integration patterns that work with tools like Slack, Google Sheets, and your existing product stack.

Integrate with your favorite tools in minutes

Get direct access to an experienced PM and builder (me!) who can help you resolve technical and product challenges.

Weekly office hours and Q&A

Build your first AI prototype next week -- even if you have no coding skills

Colin Matthews

Sold my first SaaS in 2021. Product Manager, 8500+ students, featured by Lenny.

𝗚𝗲𝘁 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗮𝗻𝗱 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝟮𝟱𝟬+ 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗽𝗲𝗿 𝗰𝗼𝗵𝗼𝗿𝘁! 👩‍💻&nbsp;𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗜𝗡𝗦𝗧𝗥𝗨𝗖𝗧𝗢𝗥Dr. Marily Nika is one of the world's top AI educators with over 12+ years of experience launching AI products in Silicon Valley at Google and at Meta. Marily founded the AI Product Academy in an effort to establish the AI Product Management field and offers certifications to upskill the next generation of AI Product Managers. 💡 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗢𝗨𝗥𝗦𝗘This is Maven's best and first AI Product Management Certification, taken by over 8k professionals. It is an award-winning, the first ever and top rated AI Product Management course for product leaders of all levels. This program is taught by Marily and 4 more industry experts from OpenAI, Amazon, Meta, Microsoft. This program offers a comprehensive package comprising of 65 lessons and 17 hours of live content, practical hands-on exercises and a stimulating Capstone project created by Marily - encompassing both technical and strategic aspects. 🤖 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗔𝗣𝗦𝗧𝗢𝗡𝗘 𝗣𝗥𝗢𝗝𝗘𝗖𝗧Participants engage in for their own companies or app ideas, where they can apply their newly acquired AI PM skills to harness AI &amp; develop cutting-edge products for testing purposes that they pitch to a VC and an AI-judge during our popular demo day.﻿When you enroll in this course, you’ll receive $1,395 in free credits to level up your workflow with Superhuman, Linear, Sprig, Dovetail &amp; Gamma (see FAQ for details) 📜 Plus, get 3 official Certifications, recognized by the industry. 📜courses included: Marily's 2-week AI PM 101 course or 2-week Advanced AI PM course instead. 📖 𝗧𝗢𝗣𝗜𝗖𝗦 𝗖𝗢𝗩𝗘𝗥𝗘𝗗✨ AI Product Management 101✨ AI / AI Product Development Lifecycle✨ Algorithms / Use Cases✨ AI Metrics✨ AI Strategy✨ AI Agents✨ Group Coaching by Marily✨ Foundational Models✨ Fine-tuning✨ LLMs with live workshop✨ AI/ML System Design &amp; Strategy✨ LLM In context-learning (Zero/One/Few ✨ Shot Learning, Chain-of-Thought)✨ Challenges and Risks (e.g. Adversarial Prompting)✨ Fine Tuning (PEFT methods, Instruction Fine Tuning)✨ Reinforcement Learning (RLHF, RLAIF)✨ Retrieval Augmented Generation (RAG)✨ Deploying LLMs / LLM economics✨ Technical Deep Dive/Demo (Huggingface, Langchain) Offline Module:&nbsp;✨ LLM Evaluation

“All Product Managers will be AI Product Managers in the future” - Marily Nika

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Seasoned Product Leaders Interested in pivoting to AI Product Management in their companies &amp; elsewhere

Aspiring AI Product Managers looking to understand the AI Product Developemt Lifecycle and how to launch AI-powered features.

Software Engineers/Data Scientists looking to pave their path towards AI PM, enhance their skillset and learn how to position themselves.

C-level professionals that want to understand the basics of AI Product Management in order to better understand how to staff AI PM orgs.

Senior Product Leaders looking to transition to AI/ML within their own organization or in Big Tech / a smaller startup.

C-level professionals that are staffing AI Product orgs and want to learn how to make strategic tradeoffs and foster an AI-first culture.

You will start off by joining the <a href="https://maven.com/marily-nika/technical-product-management" rel="noopener noreferrer" target="_blank">Introduction to AI PM course</a>

Phase 1: Introduction to AI PM  (2 weeks with Certification)

<ul><li>You will join <a href="https://maven.com/marily-nika/advanced-ai-product-management/" rel="noopener noreferrer" target="_blank">Advanced AI Product Management course</a></li><li>Live sessions with Marily &amp; Silicon Valley top leaders from OpenAI, Amazon &amp; Meta</li><li>Group coaching by Marily </li></ul>

Phase 2: Advanced AI PM & Leadership Diving Deeper (3 weeks)

<ul><li>Bring your AI product idea or your company's AI product challenge</li><li>Work on this project in a structured, supervised way</li><li>(optional) Pitch your idea during Demo Day </li></ul>

Phase 3: Capstone Project & Demo Day with VCs 

<ul><li>Interview Training Workshop with mock interview practice</li></ul>

Phase 4: Interview Training Workshop

<ul><li>Get 3 certifications by the AI Product Academy</li></ul>

Phase 5: Get certified

The #1 AI PM Certification by Google's Marily Nika aims to cultivate the next generation of AI Product Leaders.

Cohort 17

Thomson Reuters

Dr. Marily Nika

Gen AI PM Lead @ Google | ex-Meta, Fellow @ Harvard | TED AI Speaker | 40 u 40

twilio

July 2025

16+ total hours of content: 6+ hours of core lecture material video recordings for self-learning followed by 10+ hours of live sessions (Q&amp;A, implementation advice, and peer networking). All live sessions are video recorded so you can catch up and revisit as needed. Learn the Standards of Executive Performance- How to know where you stand- How to break out of being stuck- How to develop and demonstrate executive presence- How to gain executive visibility- How to engage executive sponsors- How the leaders above you are evaluated and thus how you can help them- How to get scope, including during a flat or negative growth environment- How to overcome obstacles and poor managers- How to become a scaled deep leader, change agent, and trusted decision maker- How to manage your team to execute with little oversight, take calculated risks, and deliver results- How to think strategically and be seen as a influential leader who enhances the whole company- How to lead AI adoption Learn How to Manage the Executive Promotion Process- How to position yourself for promotion- How executives assess promotion readiness- Overcoming blocks to promotion- How to deal with a manager who gives little feedback- How to manage peers and sponsors- How to win skip level support- How to run the document creation process Scope, team size, and consistent high-impact results are important...But are not enough. I will teach you specific actionable steps on how to prioritize the things that matter to executives. Bonus material:- Executive Presence handout by Mariposa Leadership (one of our recommended coaching options)- Recommended coach list- Class slides as a PDF- 20% off all career development on-demand courses Advice is based on Ethan's personal promotion experience from Amazon Senior Manager to Director to Vice President and diverse insights from his network of executives, coaches, venture capitalists, army officers, and startup founders. Proven ROI for promotions and internal/external hires: Ethan promoted 8 reports from Senior Manager (Amazon L7) to Director (Amazon L8), contributed to 25+ Director promotions, hired 10+ Directors internally and externally, drove the promotion of 3 engineers to Principal, and of his former reports 2 are current Amazon VPs (L10) and 5 are C-Suite outside of Amazon. More than 1,000 senior managers and leaders worldwide have taken this course (including engineering managers, senior product managers, general managers, head of partnerships and business development, design leaders, and directors/VPs who have also found the course applicable to their careers). Many leaders buy this course for their team: Citing it is a big net positive for an organization by up-leveling team skills with practical and actionable insights. Multiple executives and leaders have bought 10+ seats for their direct reports / team. Alumni from: Amazon, Meta, Microsoft, Google, Apple, Netflix, Airbnb, Uber, Stripe, Shopify, Flexport, Oracle, Salesforce, Red Hat, Affirm, eBay, Expedia, Zillow, Groundspeed, Snapchat, TikTok, Unity, LinkedIn, Disney, McKinsey &amp; Company, Vimeo, JPMorgan Chase, HSBC, Kohl's, Capital One, Warner Bros, Discord, IBM, Vimeo, Waymo, and more startups &amp; large companies all over the world. Titles of course members range from Manager/Senior/Group/Principal to Director/VP/SVP/CPO. Alumni success stories:- "Hope all is well with you and your family Jason! Happy to share that due to executing some of the tactics shared in the program (taking action for one), I have been successful in getting myself promoted." — Promoted to Director - “What was key was that I actively participated in the live course AND followed through with some participants afterwards to talk shop and build relationships. One of those relationships just happened to be able to help when I needed it.&nbsp;Simply adding connections wouldn’t have been successful as they would have had no context about me, and not enough trust to put me in touch with important people in THEIR network.” — Landed FAANG Role - “When I took the ‘stuck at sr. manager’ course, Ethan mentioned that he knows that everyone wants to get promoted and wants it now but in the grand scheme of things, it’s not a big deal (paraphrasing, of course) since he knows us high performers are going to get there. Oddly, that comment didn’t make me lazier (“I guess i’ll get there anyway, so why try so hard”) but it grounded me a bit to take a breather and realize that it is not as urgent as I think it is and take the challenge (wanting a next level title) in stride!” — Promoted to Director - “I give so much credit to the Level Up: Breaking through to the Executive course and getting a front seat to Ethan's coaching and wisdom. Thank you for working to build this community that has given me to confidence to reach even in the current market environment! It is my dream role and I'm so grateful for the opportunity.” — Promoted to Director - “I am excited to share that I got promoted to Director and I sincerely thank and appreciate your help on this. I was not able to break through the barrier to Director level, partly due to constant changes happening in the company at leadership and strategies. I continued to apply my learnings from the community to influence the cross functional teams. Leadership was seeing the adaptability that I exhibited in continuing to add business value in new role and I was starting to get positive feedback from the VP on my flexibility. If I have to just pick one thing across all of Ethan’s teachings that helped me the most, it is being PROACTIVE. I am very grateful for your help and I really appreciate the learnings I have got as part of your community and your course on Stuck at Senior Manager. It really helped me to achieve this big milestone in my career. I thank you and Jason deeply as this promotion was very close to my heart." — Promoted to Director - "I’m excited to share some exciting news—I’ve landed a new job! I’m deeply grateful for your support and the scholarship. I can’t wait to apply everything I’ve learned in this new chapter of my career. Thank you again for your wisdom and generosity." — New Job TOP MAVEN COURSE- Top Course in Leadership &amp; Career- Top Instructor in Leadership- Featured in Maven's Executive Track- Featured in Maven's Fast Track- Featured in Maven 100- Featured in Lenny's List WHO THIS IS NOT FOR:- This is not for you if you want 1:1 coaching from Ethan.- This is not for you if you believe you already know what it takes to demonstrate executive performance and how to manage the promotion process.- This is not for you if you want a slow-paced experience. This course provides in-depth lectures in a 2-day weekend intensive followed by 4 weeks of implementation follow-up. It is designed for busy leaders who want to get the information and then quickly take action. BONUS:(From Maven): When you enroll in this course, you’ll receive $1,395 in free credits to level up your workflow with Superhuman, Linear, Sprig, Dovetail &amp; Gamma (see FAQ for details).

Level Up from Senior Manager to Executive

You will also get a 90 minute video recording from Ethan that covers:(1) Prework goals:<ul><li>How to get the most out of class.</li></ul>(2) Prework actions:<ul><li>Identify your ultimate goal.</li><li>Pinpoint where you are stuck.</li><li>Take stock of where you stand.</li><li>And more.</li></ul>

Bonus — Prework Video Recording (90 minutes)

<ul><li>How to identify the 10x AI opportunity</li><li>Your role as a leader and a change agent</li><li>How to lead from multiple personal positions</li><li>How to support your team</li><li>How to lead by example</li><li>Leadership actions to take now</li><li>The state of AI (April 2025)</li><li>Resources</li></ul>

New Bonus Module — Leading AI Adoption

<ul><li>2 hour lecture by Ethan</li><li>45min live Q&amp;A with Ethan</li><li>45min peer networking</li></ul> Optional to attend (but recommended)

Saturday, April 26 - (Session 1) Live Lecture with Q&A & Peer Networking

Sunday, April 27 - (Session 2) Live Lecture with Q&A & Peer Networking

<ul><li>Ethan’s implementation advice on "Great Personal Performance"</li><li>Implementation problem Q&amp;A with Ethan</li><li>Peer accountability and networking groups</li></ul> Optional to attend (but recommended)

Wednesday, May 7 - (Session 3) Live Implementation Workshop

<ul><li>Ethan’s implementation advice on "Great Team Performance"</li><li>Implementation problem Q&amp;A with Ethan</li><li>Peer accountability and networking groups</li></ul> Optional to attend (but recommended)

Thursday, May 15 - (Session 4) Live Implementation Workshop

<ul><li>Ethan’s implementation advice on "Great Organizational Contributions"</li><li>Implementation problem Q&amp;A with Ethan</li><li>Peer accountability and networking groups</li></ul> Optional to attend (but recommended)

Thursday, May 22 - (Session 5) Live Implementation Workshop

<ul><li>Ethan’s implementation advice on "Promotion Process"</li><li>Implementation problem Q&amp;A with Ethan</li><li>Peer accountability and networking groups</li></ul> Optional to attend (but recommended)

Thursday, May 29 - (Session 6) Live Implementation Workshop

All live sessions will be video recorded and made available to watch/rewatch at your own pace via the Maven Student Portal. Thus, if you cannot attend the full time or need to drop off at any point, you can catch up and watch the video recording.

Video Recordings will be Available

Maven's Satisfaction Guarantee offers a full refund within 14 days after the course ends if you meet the completion criteria:<ul><li>Attend all live sessions</li><li>Review all course material</li><li>Respond to feedback requests</li></ul> Otherwise, no refunds starting April 2, 2025 (when Student Portal opens)

Maven's Satisfaction Guarantee

Ambitious Senior Managers from all disciplines at startups and large companies who want to become true executives.

Those managing large groups, managers of managers, including Amazon and Google L7, Meta M2, and Microsoft 66/67.

Also applicable to Senior Individual Contributors (ICs - Principal at Amazon) and Managers of 2-5 reports.

Many leaders buy this course for their team to help uplevel their skills with practical and actionable insights.

This is not for you if you want 1:1 coaching from Ethan.

What you will get out of this course

We will dive deep into specific tactics on how to get promoted, what great looks like, the executive bar, how to build a reputation that signals you are an executive, how senior executives assess promotion readiness, and how to drive team and company-wide impact.

How to get promoted to Executive

Learn how to stand out from your peers with specific tactics on how to better position and advocate for yourself, how to gain senior executive sponsorship, and how to influence the promotion approval meeting.

How to manage your promotion process

Course content is developed by Ethan's personal promotion experience from Senior Manager to Director to Vice President at Amazon along with input from Ethan's wide network of executives, coaches, VCs, army officers, and startup founders. You will get specific actionable advice.

Optimized actionable advice for Senior Managers who want to get promoted

Hear Ethan's break through experience first hand and learn from the specific actions Ethan took with his direct reports to help them break through to executive.

Learn from Ethan's personal stories (not theory)

Leading AI Adoption (new bonus module) 

Alumni from: Amazon, Meta, Microsoft, Google, Apple, Netflix, Airbnb, Uber, Stripe, Shopify, Flexport, Oracle, Salesforce, Red Hat, Affirm, eBay, Expedia, Zillow, Groundspeed, Snapchat, TikTok, Unity, LinkedIn, Disney, McKinsey &amp; Company, Vimeo, JPMorgan Chase, HSBC, and more.

You will be in great company

Learn actionable specific standards by which executives are selected and how to manage your promotion process to show you meet them. 

Ethan Evans

Retired Amazon Vice President; now Coaching Leaders to become True Executives

Cohort 7

Cohort 8

Managers today are under pressure to do more with less—and AI is being pitched as the solution. You’re expected to get more out of your team, faster, by integrating AI into your workflows. But how do you do that effectively when you’re still figuring it out yourself—and your team is skeptical or unsure how to use it well? Most managers are left without a playbook. They either: 1. Burn out trying to be everywhere at once,2. Lower the bar just to keep up,3. Or throw generic AI tools at the problem and hope for the best. There’s a better way. In this course, you’ll learn how to confidently adopt AI in your own work—and teach your team to use it well. You’ll build custom tools tailored to your leadership style, scale your coaching without sacrificing quality, and free up your time for the work that matters most. As Head of Core Product at WHOOP, I’ve built behavior-change products used by millions to improve their health. I know what it takes to guide people through something that feels unfamiliar and turn it into a habit they rely on daily. This course will help you do the same with AI. By the end of this course, you won’t just understand AI—you’ll have practical tools that make your team more effective and your job easier. You’ll stop repeating yourself in 1:1s, start seeing higher-quality work before it hits your desk, and free up hours each week to focus on the strategic problems only you can solve. You’ll become the kind of leader who’s not just keeping up with AI—but using it to lead with clarity, influence, and impact.

Unlock your team's full potential while reclaiming your time and energy.

Team leads, directors, and VPs who run a team and have to balance managing up, down, sideways to drive outcomes.

People managers who still have significant IC responsibilities and are struggling to balance both roles effectively.

First-time managers of large teams (5+ reports) who are overwhelmed by the volume of coaching and feedback needed.

Stop repeating yourself in every 1:1. You’ll build AI tools that capture your thinking and handle recurring questions 24/7. By the end of the first session, your team will start leveling up—without you constantly in the loop.

Spend less time coaching—without lowering the bar

Build tools that catch common issues before they reach you—from messy data visuals to weak executive summaries. Your team gets faster feedback, you spend less time in the weeds, and the work improves.

Cut review cycles in half

Turn vague growth goals into clear, daily progress. Your AI tools will help track development, suggest stretch assignments, and support your team’s career goals—so they improve faster and stay longer.

Help your team grow faster—and stick around longer

Give your team real AI skills that help them deliver higher-quality work with fewer revisions. You’ll scale their abilities and equip them with one of the most valuable skills in today’s market.

Make your team faster, smarter, and more self-sufficient

Stop reacting. Start leading. I’ll show you how to use AI to sharpen your thinking, make smarter calls, and gain leverage where it counts—strategy, influence, and impact.

Reclaim your time—and your edge

Drive AI adoption, scale your coaching, and reclaim your time with custom tools your team will actually use—without compromising on quality.

Hilary Gridley

Head of Core Product @ WHOOP

June Cohort

July Cohort

Your days are jam-packed with meetings and urgent slacks. You're always busy, but never accomplished—feels like treading water. Deep work feels like a distant dream: Instead of proactively driving strategy, you're stuck putting out fires left and right. You're also facing the AI dilemma: You're drowning in tasks that "AI could never help with," but worried about being left behind by peers who are using AI better. (You've tried ChatGPT and found it disappointing for senior PM work.) It's going to get tougher. Boom times are over, and tech orgs are flattening. More experienced people are competing for scarcer product roles. Rapid advances in AI are accelerating expectations of what one product manager can handle. As a result, companies are increasingly expecting product managers to own a broader swath of the product, lead multiple teams, and set strategy—while staying hands-on. Every PM in this situation will inevitably hit a wall. What worked in the past won't work anymore. (This is where many senior PMs burn out.) Now imagine if you could:✅ Spend a good chunk of every day in deep focused work (guilt-free!)&nbsp;&nbsp; ✅ Lead multiple teams with successful outcomes&nbsp;&nbsp; ✅ Cultivate self-reliant teams that operate smoothly, even when you're not in the room&nbsp;&nbsp; ✅ Feel confident in your ability to maintain clarity through waves of overwhelm ✅ Converse regularly with an AI copilot that understands your unique team &amp; company context (and gets smarter over time)&nbsp;&nbsp; ✅ Be known as the irreplaceable PM who's leadership's go-to expert on working smarter, always finding new ways to use AI, and teaching the rest of the org ❝ I believe the future of product management looks like Tal Raviv. ❞ - Lenny Rachitsky (author of Lenny's Newsletter) What enrolled PMs say:❝ After completing three Reforge cohorts and several other PM courses, I can confidently say that your course has had the most direct and immediate impact on my growth as a Product Manager. ❞ ❝ Honestly Tal, I was happy today at work, which hasn't happened for 6 months or so, thanks to the content from day 1. ❞ ❝ I cannot believe my work experience as a foundational PM, managing two teams, changed so drastically in such a short period of time. Anxiety levels are now manageable! ❞ ❝ This week I got to take my daughter to gymnastics and a dinner out as a family, then to the dentist with both kids the next day. And was around when my daughter lost her first tooth... that sounds minimal but is a huge deal and a shift from not having enough time to 'strategize' just a few weeks ago. ❞ This is not another "watch and forget" course:Unlike courses where you're expected to implement learnings on your own time (when exactly?) we build your systems together IN the live sessions (zero homework outside of class). ⮑ I personally guide you and create time for implementation ⮑ I answer every question live in open Q&amp;A ⮑ I sit with you for hours of unstructured office hours &amp; work blocks ⮑ You get my personal Whatsapp - long voice messages welcome ⮑ You leave each session with working tools and habits already in place. ❝ Thank you, Tal. 100% worth the time from my workday. I loved the time we spent on the call to actually put these lessons into play. That was really valuable so I could actually start to see the impact. ❞ ❝ Really appreciated the time carved out for the hands-on experience i.e. building your copilot. It's not a “sit down and listen" class. ❞ Unusually direct access to me (and only me):I completely seal off my schedule for every cohort, so I can be surprisingly available to every student.&nbsp; 📱 Real-time 1:1 support: my WhatsApp &amp; personal gmail for individual async coaching and direct unblocking/troubleshooting (long voice messages welcome)&nbsp; 👁️ Personal critique of every submission: The course features 23 opportunities to send me screenshots of your implementation of what we learn. I personally review and give feedback on every submission. ✋ Unstructured AMA office hours: hours of dedicated time to talk through your individual challenges, live. ❝ This household is on a first name basis with Tal. Let's just put it that way. ❞ ❝ The course stands out for its practical content and Tal's exceptional involvement as an instructor - one of the most hands-on I've encountered. ❞ ❝ Tal does such an amazing job on answering questions in the chat, people just ask him to break the quiet working time and answer questions out loud. He is that good. ❞ Total value vs. your investment:💎 13 interactive live sessions ($1,400&nbsp;value) 💎 1:1 lifetime whatsapp access ($3,500 value) 💎 50+ tactical lessons, screenshots, templates, scripts ($550&nbsp;value) 💎 23 personal implementation reviews ($1,100&nbsp;value) 💎 100+ prompts playbook with lifetime live updates ($450 value) 💎 Slack community lifetime access ($250&nbsp;value) 💎 Re-enroll in any future cohort for free ❝ You build something real that you'll use every day (I still do months later) ❞ ❝ Well well well worth the investment. I feel like I got more than was promised. You're so relatable, the content always felt very approachable and applicable. Thank you for creating and sharing openly all the wins AND all the fails. ❞ Beyond the 3-week cohort: 🌎 Lifetime access to the "PM AI Copilot Labs" Slack community • Join a high-barrier Slack community with the vibe of a small energetic laboratory full of product people tinkering with AI.• We mainly communicate by sharing screenshots, screenshares, and prompts.&nbsp; 🌍 Lifetime access to live-updated resources• Alumni can re-join any future cohort for free&nbsp;• PM AI prompts playbook - I personally update new prompts as AI capabilities evolve 🌏 Lifetime access to my personal Whatsapp• I'm here for you to ensure the course value sustains and unblock you as you encounter new challenges• I'm here to help you adapt to future roles, organizations, and AI advances. ❝ Thank you! I had a performance review recently and received 'bar raiser' (highest) level. Of course there are tons of factors, but a part of the success was from your course. ❞ ❝ Finished your course in December, so some healthy time between that and now: Just wanted to say thanks - hit a wall of overwhelm, revisited the relevant materials on the course - sky is starting to turn clear again. ❞ ❝ Tal, I genuinely believe that this course was the best purchase I've made toward my professional career.❞ My personal mission is to make PMing funThis is a course about product manager productivity, well-being, and bringing joy back to the PM role. Here's how we'll implement transformation together: 📆 Week 1: PM productivity foundations, fortified emotional inner game, applied mindfulness 📆 Week 2: Self-reliant product teams, ship sooner, and communicating overhead to leadership 📆 Week 3: AI agents, AI prototyping, AI co-pilot, AI mindsets (laser focused on PM) This course is designed for PMs who want sustainable transformation, not just quick tool adoption. I strongly believe that productivity foundations are not just a pre-requisite, but rather a force multiplier of leveraging AI at work as PMs. Why this course will help you win: 🏅 Lead multiple teams successfully: Manage teams across domains without feeling spread thin.&nbsp;&nbsp; 🏅 Become more strategic while staying hands-on: Carve out ample breathing room for creative deep work and reflection.&nbsp;&nbsp; 🏅 Prevent burnout: Feel a clear sense of progress, handle strong emotions of overwhelm, and make room for self-care.&nbsp;&nbsp; 🏅 AI-proof your career: Earn a reputation as the best PM at delegating, supervising, &amp; tinkering with AI—across the largest amount of product tasks.&nbsp;&nbsp; 🏅 Stand out in a competitive market: build a track record of broad capacity &amp; getting shit done.&nbsp;&nbsp; 🏅 Accelerate career advancement: Position yourself for promotions and leadership roles by demonstrating strategic influence while remaining hands-on. Join PMs enrolled from every industry: Tech giants:&nbsp;Apple | Google | Microsoft | Amazon | Meta Finance &amp; Payments:&nbsp;Visa | Stripe | Coinbase | PayPal | JP Morgan Chase Retail:&nbsp;Walmart | LEGO | Sephora | McDonald's | Whirlpool Developer tools:&nbsp;GitHub | Atlassian | AWS | DigitalOcean | Mozilla Enterprise &amp; SaaS:&nbsp;Adobe | LinkedIn | HubSpot | Workday | Dell Consumer &amp; Entertainment:&nbsp;TikTok | Spotify | Reddit | Grammarly | Tinder | Strava Mobility &amp; Industrial:&nbsp;General Motors | Honda | Lyft | Turo | Siemens | Shell Consulting &amp; international brands:&nbsp;McKinsey | EY | Rakuten | Lenovo | Jabra | Xero

Does this sound familiar?

In between roles? Wait & choose a cohort after your start date.

Must be currently in a product manager role

All sessions will be recorded — recordings will be available in your Maven account within an hour

Six Live Sessions on Mondays & Wednesdays

Two AMAs on Sundays (Optional)

This course is optimized for very busy schedules of senior product managers. Each project is quick, concrete, and immediately accelerates your productivity.

Bite-sized weekly projects

Senior PMs who want to expand their scope and lead multiple large, strategic initiatives while remaining hands-on.

Product managers who feel overwhelmed and treading water and want to be in the driver's seat of their time and well-being.

Product leaders who want to coach their reports for outsized impact, and set up their product teams to ship faster.

I strongly believe that PM productivity foundations are a massive multiplier for using AI at work. We'll cover:

🏗️ Build a system to manage multiple large initiatives across multiple teams.📝 Design your personal to-do queue to reduce anxiety and feel progress.☑️ Make time for self-care without feeling guilty.

Craft Your Custom Tools

📜 Learn product scrapbooking to cut time required for large, strategic tasks.⚔️ Pre-empt busywork from ever reaching your to-do list (or anyone else's).🌅 Turn Slack into a tool that brings peace of mind, not chaos.

Eliminate Tasks

🔒 Deep work for PMs: key habits that make focus time a reality🏆 Lead recurring meetings that get more valuable with time.🍉 Actively manage your brain’s freshness and creativity.

Design Your Days

🔥 Bring out your teammates' full superpowers.🎖️ Earn engineers' trust—without being technical.🙃 Assess when an engineer isn’t a fit for working on an innovative product team.

Motivate Engineers

🚨 Drive urgency without burnout🏎️ Write updates &amp; schedule meetings that create velocity💬 Foster slack habits of fast-moving teams

Ship Sooner

🌊 Practical steps for managing overwhelm when things feel impossible.🪩 Learn how to embrace, not fear, our desire for distraction.📦 Asks from Leadership: How to respond when you’re at capacity.

Handle Feeling Flooded

💎 Be valuable, not needed: focus where you can uniquely support your team.🎙️ Launch three habits that promote team autonomy and elevate your role to a strategic level.

Cultivate Self-Reliant Teams

🏋️ Identify the four types of overhead your product org creates for PMs.🏛️ Frameworks for organizing roles and teams📜 Construct a script to reflect observations to leadership.

Assess How Your Product Org Affects PM Productivity

🪞 Build your personalized contextual AI coach that you'll use addictively (from scratch, no code).🎛️&nbsp; Tune your copilot with company and initiative-specific context🪢 Create virtuous feedback loops that improve your copilot's effectiveness

Build your PM AI copilot

Earn a reputation as a product manager who gets s*** done—without feeling overwhelmed, treading water, or working nights and weekends.

Learn directly with top operators I admire

Curated by me

Curated by me

Grow with peers

Grow with peers

Take action

Take action

Learn directly with top operators I admire

Curated by me

Curated by me

Grow with peers

Grow with peers

Take action

Take action

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🎁 $1,395 in free credits for Lenny’s favorite product tools