* Enrollment Status (June 2nd):&nbsp;• June cohorts SOLD OUT•⁠ July cohort (get $250 off): Use code SUMMER25 before July enrollment closes (see countdown above)•⁠ Price increasing by $500 after July&nbsp;Cohort due to increased demand•⁠ Includes Advanced PM Certification ($4,995 value) Team enrollment (3+ get $500 off): Special spots &amp; pricing available even after individual deadline expires.Contact: support@productfaculty.com *Limited time to secure both certifications in one enrolment. Complete details on the included Advanced PM Certification: maven.com/product-faculty/advanced-product-management-training/ Why it matters: AI Product Manager is the new Product Manager In 2025, every product decision will be an AI decision. This course will allow you to master the skills you need to lead in the AI-driven future. 👨‍💻 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗜𝗡𝗦𝗧𝗥𝗨𝗖𝗧𝗢𝗥 Miqdad Jaffer, a Product Leader at OpenAI, has 18 years of experience in building products at some of the world's most successful companies. Currently, he leads enterprise products at OpenAI and was previously the Head of AI Products at Shopify. Miqdad is one of the world's top AI executives and an award-winning AI Product educator. His work on AI has been featured in TechCrunch, MIT’s AI Podcast, FastCompany, The Globe and Mail, and Spotify. He has been listed as one of the top 100 people to follow in Artificial Intelligence by Business Insider and has received many other awards and accolades. If you have any questions about the training, please reach out to me support@productfaculty.com. 💡 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗢𝗨𝗥𝗦𝗘This course is not just about learning; it's about doing. It’s an exercise-heavy training that goes beyond gaining "AI speak" to enhance your credibility and confidence to build AI Products and future proof your career.&nbsp;The live online sessions spread across three classes that will equip you with a comprehensive AI Product playbook. This playbook covers everything from AI use-case validation, product design, development, and delivery, to launch strategies, metrics, and growth.&nbsp;Learn from successful AI product features at leading companies like Shopify, Google, Klarna, and Amazon, and apply these insights in a capstone project where you'll build your own AI-powered feature. Topics Covered (Amongst Others):&nbsp;• Taxonomy of Prompting Techniques• Basic AI Concepts and Processes• Training and Model Improvement• Quality, Bias, and Interpretability• Computational Concepts (Deterministic vs. Non-Deterministic)• Qualitative vs programmatic evaluation&nbsp;• Model Customization Framework• Types of AI Models and Applications• Chain of Thought Prompting• Self-Reflection &amp; Self-Consistency• ReAcT Prompting Framework• Retrieval Augmented Generation (RAG)• Fine-Tuning &amp; RLHF• Function Calling &amp; Tool Usage• LLM-Powered Agents• LLM Evaluation &amp; Judge LLMs• AI Safety &amp; Moderation Tools• Adversarial Prompting (Jailbreaking and Prompt Injections)• Common Real-World Use Cases of LLMs• Understand Advanced Prompting Techniques&nbsp;• Zero-shot prompting• Few-shot prompting/in-context learning• Chain-of-Thought (CoT) 💡 COURSE PREREQUISITES﻿This course is NOT for you if:• You work exclusively on non-software products (hardware, pharmaceuticals, deep climate tech, defense tech, etc.)• You're looking for a purely theoretical overview with no hands-on practice• You're looking for a low-effort introduction to AIWhat to expect:• A structured learning path that starts with the basics – no prior coding required• Beginner-friendly guidance through setting up the OpenAI Playground environment• Practical exercises that build your confidence step-by-step• With dedicated effort, you'll achieve results that directly apply to your work 💡 𝗔𝗕𝗢𝗨𝗧 PRODUCT FACULTY&nbsp;Product Faculty is one of the most recognized names in the PM training industry and has been around for over 8 years. At Product Faculty, we’ve trained and mentored over 10K product managers working at some of the leading companies in&nbsp;the world. Product Faculty’s training has some of the highest NPS (Net promoter scores in the industry with most classes having an NPS of 70+ (considered exceptional and reflect outstanding customer satisfaction). Product Faculty has been recognized as the top rated Product Management Bootcamp from the following organizations:&nbsp;&gt; 2023 Course Reports - Best PM Bootcamp&gt; 2022 Course Reports - Best PM Bootcamp&gt; Career Carma - #1 Ranked PM Bootcamp&gt; CourseCompare - Best PM Bootcamp&gt; Switchup - Best Bootcamp Reach out to support@productfaculty.com for any questions, corporate trainings, and group/student discounts. *Limited-Time Offer: Enroll now and get complimentary access to Product Faculty’s top-rated Advanced Product Management training (a $4,995 value). Learn more about the included course here: https://maven.com/product-faculty/advanced-product-management-training/

Acquire the skills & confidently build AI products and future proof your career

Course syllabus

Access hours of expert-led content on your schedule. Build foundational knowledge in AI Product Management with in-depth modules designed for flexibility. Perfect for busy professionals looking to upskill at their own pace and apply learnings immediately.

OnDemand Content

Join live sessions to work through real-world AI case studies. Engage with exercises and get your questions answered by expert Miqdad. Gain practical insights that turn theory into action, with direct support tailored to your unique challenges.

Live Case Study and Q&A

Complete a hands-on AI capstone that simulates launching a real AI feature. Tackle ideation to deployment with weekly feedback from experts. Finish with a portfolio-ready project that showcases your skills in real-world AI Product Management.

Capstone Project

Get OnDemand Access to the <a href="https://www.productfaculty.com/" rel="noopener noreferrer" target="_blank">#1 Rated Advanced Product Management</a> training offered by Product Faculty as part of this AI Product Management Certification.

OnDemand Access to Advanced Product Management Course

Timings for each session have been chosen based on what works best for most product people in practice. Don't worry about missing classes, recordings for all modules will be made available for you to watch in your Maven account.

Optimized for very busy schedules of Senior PM, GPMs and VPs

Course schedule

Ambitious Product Leaders: Senior PMs, GPMs, and Directors leading AI initiatives at startups and established tech companies.

Product Teams: Cross-functional groups taking the course together see accelerated implementation and stronger AI collaboration.

Non-PM Leaders: Talented Designers, Engineers, and Data Scientists, Operations/Marketing folks who want to build AI products.

Who is this course for

What you’ll get out of this course

Clear, actionable processes for analyzing AI use cases and developing strategies towards tangible outcomes.

Solve Real Problems with AI

I’ll act as your personal innovation guide as you create functional AI applications, no prior coding experience needed.

Build Real AI Prototypes

Grasp foundational models and large language models (LLMs), and learn to code and train models independently.

Dive Deep Into AI's Technical Side

Transform theory into practice by developing your AI product idea or tackling your company's AI challenge, guided by me.

Hands-on Capstone Project

Discover essential strategies for enhancing decision-making and using data to steer results in your professional and personal life.

Make Better, Data-Driven Decisions

Master the art of managing risks by blending automation with human oversight to maximize value from AI applications.

Balance Automation with Oversight

Utilize in-context learning for efficient prototyping, RAG applications, and more, without getting engineers involved.

Learn Prompt Engineering

Deepen your understanding of AI memory/context and Retrieval Augmented Generation (RAG) to enrich AI interactions.

Master Retrieval Augmented Generation

Gain a comprehensive understanding of crucial AI algorithms, concepts, and techniques to foster organization-wide knowledge.

Boost Data & AI Literacy

Master the art of pitching your AI product ideas so clearly and excitingly that everyone's eager to jump on board.

Make your ideas irresistible: 

This intensive weekend course is tailored for professionals with weekday commitments, complete with recorded sessions for revisiting.

Optimized for Busy Senior PMs

Secure lifelong entry to our expansive alumni network for unparalleled opportunities, job connections, and continuous learning.

Lifetime Access to Product Faculty Community

Equip yourself with cutting-edge AI skills and insights to stay ahead in the evolving tech landscape, ensuring your career remains resilient and growth-oriented.

Future-Proof Your Career

#1 Rated AI Certificate. Acquire the skills needed to confidently build AI products, positioning yourself for success in the AI world

Cohort 4

Cohort 5

Miqdad Jaffer

Product Leader at OpenAI, TechCrunch & MIT featured, Top 100 by Business Insider

Cohort 3

Cohort 6

🚨🚨Note: This course is an independent offering and is not affiliated with, endorsed by, or related to the instructors' current or past employers. ⛳ The only prerequisite: you should have coded at least once in your life. The course includes low-code assignments, and even folks who hadn’t touched code in over 15 years have found it approachable and rewarding. That said, a basic understanding of coding really helps you get the most out of it — and of course, there’s AI to assist you along the way. The course is built for everyone, whether you’re a Product Manager, Architect, Director, C-suite leader, or someone seriously exploring agentic AI. Agentic AI or AI systems capable of operating with some degree of autonomy, is transforming how we interact with technology. In the coming years, most software systems will integrate AI agents to enhance their capabilities. This shift will drive a growing demand for professionals who can move beyond surface-level understanding and apply AI effectively to solve real business challenges while navigating practical constraints. This course focuses on practical AI agent development, covering key usage paradigms such as workflow agents, integrating RAG/retrieval components, autonomous agents, and fine-tuning—all with a strong emphasis on real-world applications. Instead of just explaining "what" these techniques are, we’ll explore "when" and "how" to use them, equipping you to make informed, business-driven AI decisions. ⛳ What Makes This Course Unique Solving Real Enterprise Challenges, Not Just ConceptsWhile most courses stop at teaching tools and frameworks, this course goes further by focusing on solving real-world business problems. You’ll tackle practical constraints like cost, scalability, latency, and performance, learning to design AI solutions tailored to real use cases that deliver value. Participate in Weekly Enterprise Use-Case Workshops with Peers All sessions are recorded and available to watch anytime. Through the week, we host four 60-min office hours where you can bring in real-world business use cases you want to explore, and discuss possible design ideas with peers and instructors. Hands-On Product DevelopmentYou’ll build a real-world agentic product from scratch (low code options available). Our tutorials will guide you through creating your own Perplexity (Agentic search system), giving you practical experience with application techniques. Collaborative Team WorkshopsExperience what it’s like to solve a business problem in a real-world setting. In a collaborative workshop, you’ll work with others to design and develop solutions, simulating how teams take AI projects from 0 to 1.&nbsp; Capstone ProjectLearn how to connect cutting-edge research with real-world applications. For the capstone, you’ll use our curated list of the latest research papers to design and implement solutions for practical business use cases. ☕ Weekly Chai &amp; AI Sessions with Our Problem-First CommunityJoin optional weekly sessions during the course where we discuss the latest AI developments, their impact on enterprises, and what they mean in practice. We bring in guest speakers, including AI practitioners, industry leaders, founders, and VCs for AMA sessions, along with deep dives into research and hands-on workshops to bridge theory with real-world applications. Guest Lectures from Industry ExpertsWe believe in learning from practitioners who have built and deployed real AI solutions in the enterprise—not just talkers, but doers. Our past cohort guest lectures have featured leaders who drive AI adoption at scale, including:Aman Khan – Director of Product, LLM @ Arize AIDoneyli De Jesus – Principal AI Architect @ SnowflakeJayeeta Patatunda – Director, AI CoE @ Fitch RatingsWe aim to bring many more industry leaders in future cohorts, ensuring you learn from the best in the field. 🫨🫨🫨The Biggest Advantage! (Lifetime access to future cohort material)AI moves fast, and staying ahead means continuous learning. That’s why all students get lifetime access to the latest AI material from all future cohorts—no extra fees, no outdated content. You’ll always have access to latest cohorts lecture recordings and reading materials, incorporating the latest model updates (like reasoning models currently), emerging techniques, industry shifts, and best practices. This is your one-stop learning hub—no need to keep signing up for new AI courses. New Concepts Coming to the May 2025 Cohort:Reasoning Models – A full module on when, how, and why to use themMCP &amp; Agentic Apps – Building agentic applications using MCPAgent Evaluations – Methods and best practices for assessing agentsAgent Architecture Breakdown – Deep dive into popular agents like NotebookLM, Deep Research, and potential architectures 🙌 Plus, top students get lifetime access to our Chai &amp; AI community sessions and in-person meetups, where they can dive into deep discussions, network with top industry professionals, and gain exclusive insights straight from the frontlines of AI. ❌ Who This Course Is Not For For Those Who Have Already Deployed Gen AI in Enterprise: This course is designed as an applied foundations course for enterprise AI with only basic Python as a prerequisite and no ML background required. If you’re already familiar with deploying AI systems, you won’t gain much from the core content. However, if you're looking to network and refine best practices, you're welcome to join. Those Seeking Heavy Theoretical Knowledge: This course emphasizes applied learning and practical problem-solving, not deep dives into theoretical topics like transformer architecture, pre/post-training optimization, inference techniques, or alignment. Those Who Have Never Coded Before: While we provide low-code options, this course assumes you have some coding experience. It’s not suitable for those who have never written or worked with even basic code. Individuals Expecting Deep AI Research Focus: While we’ll cover cutting-edge techniques, this course is centered on applying AI to business problems, not research-heavy exploration. Scaling and Ops Enthusiasts: This course does not focus heavily on scaling or operational aspects (i.e., LLMOps). Deployment will be covered at a high level, but not in-depth.

Design and build impactful agentic AI systems to solve business problems.

We offer generous office hours to support you throughout the course, along with 24-hour help on Slack. Typical weekly schedule:<ul><li>Wednesdays at 10 am PT and Saturdays at 9 am PT: Assignment Support</li><li>Thursdays at 5 pm PT and Saturdays at 8 am PT: Content/Use-case discussions</li></ul>

Live Office Hours

Our weekly community discussion channel covers the latest trends in AI, industry updates, and all the unfiltered tea, open, casual, and freeform.

Chai & AI Sessions

We bring in industry experts to share proven insights and discuss real enterprise challenges

Guest Lectures

Software/AI Engineers, Strategists, Data Professionals, Solution Architects and Consultants who want to master AI system design

Business Leaders and Product Managers seeking to gain the technical understanding needed to make informed decisions &amp; lead AI initiatives

Entrepreneurs looking to understand common generative AI use cases and learn how to develop and implement AI-powered solutions

Learn applied generative AI techniques like prompt engineering, RAG, agents, and fine-tuning, with a focus on applying them effectively to real-world business scenarios. Understand how to navigate constraints like cost, latency, and performance constraints in AI systems.

Master Applied Agentic AI Concepts
 

While learning applied AI concepts, we’ll put them into action by building a Perplexity-like AI-powered search system through detailed, hands-on tutorials that demonstrate their practical application (Low code options will be provided)

Apply Concepts to Build an Agentic Search System

Participate in brainstorming sessions and team huddles to approach hypothetical business problems. Learn to identify the right AI solutions for specific use cases, leveraging low-code options where applicable.

Tackle Business Use-Cases with AI

Gain a deep understanding of key challenges in building AI systems, including handling hallucinations, adversarial attacks, security, privacy issues etc., and learn best practices to evaluate AI solutions comprehensively

Understand Challenges and Effective Evaluation
 

You’ll design and demo a solution for a hypothetical business problem, integrating insights from relevant research papers in my curated list, hand-picked for enterprise relevance. This project will also involve addressing challenges and evaluation methods.

Final Capstone Project
 

The course includes guest lectures from industry experts, AMA sessions, and our Chai &amp; AI discussions, culminating in a final in-person meetup in the Bay Area. You'll have plenty of opportunities to network and become part of our community.

Access to the Problem-First AI Community

Learn to make decisions tailored to business constraints, understand when & how to apply AI effectively & build an application from scratch

May 2025 Cohort

Aishwarya Naresh Reganti

Tech Lead | Lecturer | Advisor | Researcher | Speaker | Investor

Kiriti Badam

Member of Technical Staff @ OpenAI | AI Advisor | Ex-Google

March 2025 Cohort

July 2025 Cohort

Have you seen other PMs leveraging AI to ship prototypes at lightning speed , but when you try it yourself:- Basic tutorials leave you stuck on simple examples ?- Technical obstacles slow your momentum ?- Debugging feels impossible without coding experience ?- You're unsure which AI tools actually deliver value ? You know mastering AI prototyping could transform your workflow. But the path from curiosity to confidence isn't clear. With AI, you can build functional prototypes in minutes. The challenge with AI prototyping isn't getting started — it's understanding what these tools can and can't do. That’s why this cohort is designed to expose you to essential AI prototyping tools and their unique capabilities. You'll learn to debug issues (even without coding experience) to stay productive and deliver real value. And our community will be here to give you the support, guidance, and accountability you’ll need to finally stick with it. In just 4 weeks, you'll go from zero experience to shipping multiple prototypes -- from interactive prototypes to accompany your PRD, to personalized tools that boost your productivity. Now imagine if you could: ✅ Ship prototypes in hours without getting stuck in an infinite loop ✅ Learn how software applications work by building them ✅ Build personalized software to fit your exact needs ✅ Master advanced concepts like integrations to supercharge your prototypes Getting started is easy. 1️⃣ Begin with my 5-day email course to build your first AI prototype this week (sign up below!) 2️⃣ Join the 4-week cohort to master AI prototyping tools, debug common issues, and integrate with other apps in minutes&nbsp; 🔥 All alumni can stay up to date with our private community with weekly demos, 1:1 support, and more! 📣 Live sessions are at 1PM EST and 5PM EST! You can pick whichever works best for you! All live sessions are recorded. 🎉&nbsp;Bonus:&nbsp;When you enroll in this course, you’ll receive $1,395 in free credits to level up your workflow with Superhuman, Linear, Sprig, Dovetail &amp; Gamma PLUS one month sponsored with Replit Core &amp; Bolt Pro (see FAQ for details) Interested in an enterprise license so your whole team or company can take the course? Please reach out directly to colin@techforproduct.com

Convert your PRD to a prototype in minutes

Get 1:1 help with your prototypes and questions

Office Hours

Live, interactive sessions where we dive deeper into AI prototyping and go through scenarios

Live Sessions

Complete a weekly project to apply what you've learned

Weekly projects

Senior Product Managers who want to leverage AI to iterate faster

Product Leaders who want to get first-hand experience with how AI is transforming product development

UX Designers who want to translate their designs into functional prototypes the same day

Master cutting-edge AI tools like Bolt, V0, Replit, and Claude to accelerate your development process. You'll learn practical workflows that go beyond basic prompts to create functional prototypes.

Learn to use AI prototyping tools

Get hands-on experience building real-world applications, from simple MVPs to complex features. Through guided projects, you'll develop a portfolio of working prototypes that demonstrate tangible AI development skills.

Build 5+ prototypes in 4 weeks

Develop a mental model of how modern applications are structured and how different components work together. This foundation helps you make better architectural decisions and communicate more effectively with developers.

Build a fundamental understanding of how software works

Learn systematic approaches to troubleshoot common AI coding issues and improve your prototype quality. You'll master techniques for error handling, prompt optimization, and code refinement that help you build production-ready features.

Discover 6 strategies for debugging to get high-value apps

Connect your prototypes to popular platforms and APIs without complex setup. You'll learn streamlined integration patterns that work with tools like Slack, Google Sheets, and your existing product stack.

Integrate with your favorite tools in minutes

Get direct access to an experienced PM and builder (me!) who can help you resolve technical and product challenges.

Weekly office hours and Q&A

Build your first AI prototype next week -- even if you have no coding skills

Colin Matthews

Sold my first SaaS in 2021. Product Manager, 8500+ students, featured by Lenny.

𝗚𝗲𝘁 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗮𝗻𝗱 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝟮𝟱𝟬+ 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗽𝗲𝗿 𝗰𝗼𝗵𝗼𝗿𝘁! 👩‍💻&nbsp;𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗜𝗡𝗦𝗧𝗥𝗨𝗖𝗧𝗢𝗥Dr. Marily Nika is one of the world's top AI educators with over 12+ years of experience launching AI products in Silicon Valley at Google and at Meta. Marily founded the AI Product Academy in an effort to establish the AI Product Management field and offers certifications to upskill the next generation of AI Product Managers. 💡 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗢𝗨𝗥𝗦𝗘This is Maven's best and first AI Product Management Certification, taken by over 8k professionals. It is an award-winning, the first ever and top rated AI Product Management course for product leaders of all levels. This program is taught by Marily and 4 more industry experts from OpenAI, Amazon, Meta, Microsoft. This program offers a comprehensive package comprising of 65 lessons and 17 hours of live content, practical hands-on exercises and a stimulating Capstone project created by Marily - encompassing both technical and strategic aspects. 🤖 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗔𝗣𝗦𝗧𝗢𝗡𝗘 𝗣𝗥𝗢𝗝𝗘𝗖𝗧Participants engage in for their own companies or app ideas, where they can apply their newly acquired AI PM skills to harness AI &amp; develop cutting-edge products for testing purposes that they pitch to a VC and an AI-judge during our popular demo day.﻿When you enroll in this course, you’ll receive $1,395 in free credits to level up your workflow with Superhuman, Linear, Sprig, Dovetail &amp; Gamma (see FAQ for details) 📜 Plus, get 3 official Certifications, recognized by the industry. 📜courses included: Marily's 2-week AI PM 101 course or 2-week Advanced AI PM course instead. 📖 𝗧𝗢𝗣𝗜𝗖𝗦 𝗖𝗢𝗩𝗘𝗥𝗘𝗗✨ AI Product Management 101✨ AI / AI Product Development Lifecycle✨ Algorithms / Use Cases✨ AI Metrics✨ AI Strategy✨ AI Agents✨ Group Coaching by Marily✨ Foundational Models✨ Fine-tuning✨ LLMs with live workshop✨ AI/ML System Design &amp; Strategy✨ LLM In context-learning (Zero/One/Few ✨ Shot Learning, Chain-of-Thought)✨ Challenges and Risks (e.g. Adversarial Prompting)✨ Fine Tuning (PEFT methods, Instruction Fine Tuning)✨ Reinforcement Learning (RLHF, RLAIF)✨ Retrieval Augmented Generation (RAG)✨ Deploying LLMs / LLM economics✨ Technical Deep Dive/Demo (Huggingface, Langchain) Offline Module:&nbsp;✨ LLM Evaluation

“All Product Managers will be AI Product Managers in the future” - Marily Nika

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Seasoned Product Leaders Interested in pivoting to AI Product Management in their companies &amp; elsewhere

Aspiring AI Product Managers looking to understand the AI Product Developemt Lifecycle and how to launch AI-powered features.

Software Engineers/Data Scientists looking to pave their path towards AI PM, enhance their skillset and learn how to position themselves.

C-level professionals that want to understand the basics of AI Product Management in order to better understand how to staff AI PM orgs.

Senior Product Leaders looking to transition to AI/ML within their own organization or in Big Tech / a smaller startup.

C-level professionals that are staffing AI Product orgs and want to learn how to make strategic tradeoffs and foster an AI-first culture.

You will start off by joining the <a href="https://maven.com/marily-nika/technical-product-management" rel="noopener noreferrer" target="_blank">Introduction to AI PM course</a>

Phase 1: Introduction to AI PM  (2 weeks with Certification)

<ul><li>You will join <a href="https://maven.com/marily-nika/advanced-ai-product-management/" rel="noopener noreferrer" target="_blank">Advanced AI Product Management course</a></li><li>Live sessions with Marily &amp; Silicon Valley top leaders from OpenAI, Amazon &amp; Meta</li><li>Group coaching by Marily </li></ul>

Phase 2: Advanced AI PM & Leadership Diving Deeper (3 weeks)

<ul><li>Bring your AI product idea or your company's AI product challenge</li><li>Work on this project in a structured, supervised way</li><li>(optional) Pitch your idea during Demo Day </li></ul>

Phase 3: Capstone Project & Demo Day with VCs 

<ul><li>Interview Training Workshop with mock interview practice</li></ul>

Phase 4: Interview Training Workshop

<ul><li>Get 3 certifications by the AI Product Academy</li></ul>

Phase 5: Get certified

The #1 AI PM Certification by Google's Marily Nika aims to cultivate the next generation of AI Product Leaders.

Cohort 16

May 2025

1800

Cohort 17

twilio

Thomson Reuters

Dr. Marily Nika

Gen AI PM Lead @ Google | ex-Meta, Fellow @ Harvard | TED AI Speaker | 40 u 40

eb-private

July 2025

If you're a senior IC or product leader who dreams of building impactful 0-1 products, you've likely already demonstrated your talent and execution. But to bring big ideas to life, it's not just about what you can do—it's about inspiring others, driving cross-functional collaboration, and creating the internal momentum necessary to build something truly innovative. Unfortunately, no one gives us a playbook on how to do this from scratch. The reality is, creating bottoms-up momentum can be intimidating. You'll likely face skepticism, pushback, or apathy when trying to challenge the status quo and advocate for projects you believe in. Most of the time, this doesn't even appear to be an option. But with the right tools, frameworks, and strategies, you can navigate these hurdles, rally your team, and drive meaningful impact. This course is designed to help you do just that. It provides the tactics and lessons I learned while incepting, pitching, and building Figma Slides—a rollercoaster of a journey that taught me how to turn a vision into reality. WHAT TO EXPECT: This highly interactive course will walk you through the key strategies that helped build Figma Slides from the ground up. You’ll dive into frameworks, case studies, and real-world examples with live discussions and Q&amp;A. Over the course of 9 hours of live instruction, you’ll learn how to:- Build internal momentum and hype around your ideas- Present a compelling vision and align stakeholders- Work effectively with cross-functional teams- Advocate for projects with confidence and clarity- Tell stories that resonate and inspire action- Pitch your ideas to senior leaders to gain support- Navigate challenges with practical, battle-tested strategies RESOURCES:This course includes exclusive resources that contributed to the success of Figma Slides and other 0-1 products:- The original hackathon pitch strategy- The first vision deck, complete with design prototypes- Documentation of our North Star, which guided our product development- Tips and tricks for effectively engaging senior leaders- Tactics for smooth cross-functional collaboration- Public speaking advice for presenting your ideas with impact All live sessions will be recorded so you can review the material later WHO WILL BENEFIT MOST FROM THIS COURSE:This course is ideal for senior PMs, ICs, and other product leads who:- Want to create 0-1 products that challenge the status quo- Are passionate about driving impact and influencing company-level strategy- Are ambitious, open-minded, and ready to sharpen their skills in storytelling and vision-building WHO THIS IS NOT FOR:This course is not for those looking for 1:1 coaching or a slow-paced experience. It’s designed for busy operators who want to drastically improve their ability to influence and drive action.

Going 0-1 can be one of the most impactful moments in a career

8am - 8:30am PST11am - 11:30pm EST8:30pm - 9pm IST Optional meet &amp; greet. Get to know your fellow students.

December 9, 2024

8am - 9:30am PST11am - 12:30pm EST8:30pm - 10pm IST

December 10, 2024

December 12, 2024

December 17, 2024

December 19, 2024

This course will be interactive, so get ready to chime into Zoom chat, unmute to share, etc.

Live workshops, Q&A, group discussion, exercises, real-life examples

Do you want feedback on a piece of communication? You'll have the opportunity to submit your homework for a live teardown. (You can redact before submitting.) I'll pick to share the most useful ones with the class.

Submit your homework for live review in class

Senior ICs who are looking for an angle change in impact and internal company influence

Product leaders who must collaborate with and influence founders, executives and other cross functional leaders

Any senior tech worker or XFN who wants to build a 0-1 product at their company.

In this course, you will learn:

Learn to craft and communicate a strong vision, backed by designs, that aligns teams and drives action. You'll gain tools to present actionable ideas and build excitement around your product vision.

Building a vision that wins over your CEO

Master the art of influencing key stakeholders without formal authority. Learn strategies to align goals, build rapport, and gain support from leaders, peers, and cross-functional teams.

Influencing stakeholders upwards, downwards and sideways to get things done

Create compelling narratives that make your ideas resonate. Learn how to simplify complex concepts, tailor your message to different audiences, and ensure your story drives action.

The art of product-led storytelling that goes internally viral

Build bottoms-up momentum for your ideas by getting buy-in from colleagues and leaders. Discover ways to rally support, generate excitement, and create an internal movement for your vision.

How to sell internally and generate momentum across your entire company

Navigate uncertainty and make progress in unclear situations when building 0-1. Learn how to make decisions with limited information and balance short-term goals with long-term vision.

Building through ambiguity and limited resources

Deliver pitches with confidence and clarity. Learn techniques to handle tough questions, manage pressure, and structure presentations that captivate stakeholders and drive decisions.

Presenting & pitching with confidence

Learn to build conviction, generate internal momentum, tell powerful stories, build and sell an impactful product vision.

Mihika Kapoor

Founding PM for Figma Slides

Cohort 2

Managers today are under pressure to do more with less—and AI is being pitched as the solution. You’re expected to get more out of your team, faster, by integrating AI into your workflows. But how do you do that effectively when you’re still figuring it out yourself—and your team is skeptical or unsure how to use it well? Most managers are left without a playbook. They either: 1. Burn out trying to be everywhere at once,2. Lower the bar just to keep up,3. Or throw generic AI tools at the problem and hope for the best. There’s a better way. In this course, you’ll learn how to confidently adopt AI in your own work—and teach your team to use it well. You’ll build custom tools tailored to your leadership style, scale your coaching without sacrificing quality, and free up your time for the work that matters most. As Head of Core Product at WHOOP, I’ve built behavior-change products used by millions to improve their health. I know what it takes to guide people through something that feels unfamiliar and turn it into a habit they rely on daily. This course will help you do the same with AI. By the end of this course, you won’t just understand AI—you’ll have practical tools that make your team more effective and your job easier. You’ll stop repeating yourself in 1:1s, start seeing higher-quality work before it hits your desk, and free up hours each week to focus on the strategic problems only you can solve. You’ll become the kind of leader who’s not just keeping up with AI—but using it to lead with clarity, influence, and impact.

Unlock your team's full potential while reclaiming your time and energy.

Team leads, directors, and VPs who run a team and have to balance managing up, down, sideways to drive outcomes.

People managers who still have significant IC responsibilities and are struggling to balance both roles effectively.

First-time managers of large teams (5+ reports) who are overwhelmed by the volume of coaching and feedback needed.

Stop repeating yourself in every 1:1. You’ll build AI tools that capture your thinking and handle recurring questions 24/7. By the end of the first session, your team will start leveling up—without you constantly in the loop.

Spend less time coaching—without lowering the bar

Build tools that catch common issues before they reach you—from messy data visuals to weak executive summaries. Your team gets faster feedback, you spend less time in the weeds, and the work improves.

Cut review cycles in half

Turn vague growth goals into clear, daily progress. Your AI tools will help track development, suggest stretch assignments, and support your team’s career goals—so they improve faster and stay longer.

Help your team grow faster—and stick around longer

Give your team real AI skills that help them deliver higher-quality work with fewer revisions. You’ll scale their abilities and equip them with one of the most valuable skills in today’s market.

Make your team faster, smarter, and more self-sufficient

Stop reacting. Start leading. I’ll show you how to use AI to sharpen your thinking, make smarter calls, and gain leverage where it counts—strategy, influence, and impact.

Reclaim your time—and your edge

Drive AI adoption, scale your coaching, and reclaim your time with custom tools your team will actually use—without compromising on quality.

Hilary Gridley

Head of Core Product @ WHOOP

February Cohort

June Cohort

16+ total hours of content: 6+ hours of core lecture material video recordings for self-learning followed by 10+ hours of live sessions (Q&amp;A, implementation advice, and peer networking). All live sessions are video recorded so you can catch up and revisit as needed. Learn the Standards of Executive Performance- How to know where you stand- How to break out of being stuck- How to develop and demonstrate executive presence- How to gain executive visibility- How to engage executive sponsors- How the leaders above you are evaluated and thus how you can help them- How to get scope, including during a flat or negative growth environment- How to overcome obstacles and poor managers- How to become a scaled deep leader, change agent, and trusted decision maker- How to manage your team to execute with little oversight, take calculated risks, and deliver results- How to think strategically and be seen as a influential leader who enhances the whole company- How to lead AI adoption Learn How to Manage the Executive Promotion Process- How to position yourself for promotion- How executives assess promotion readiness- Overcoming blocks to promotion- How to deal with a manager who gives little feedback- How to manage peers and sponsors- How to win skip level support- How to run the document creation process Scope, team size, and consistent high-impact results are important...But are not enough. I will teach you specific actionable steps on how to prioritize the things that matter to executives. Bonus material:- Executive Presence handout by Mariposa Leadership (one of our recommended coaching options)- Recommended coach list- Class slides as a PDF- 20% off all career development on-demand courses Advice is based on Ethan's personal promotion experience from Amazon Senior Manager to Director to Vice President and diverse insights from his network of executives, coaches, venture capitalists, army officers, and startup founders. Proven ROI for promotions and internal/external hires: Ethan promoted 8 reports from Senior Manager (Amazon L7) to Director (Amazon L8), contributed to 25+ Director promotions, hired 10+ Directors internally and externally, drove the promotion of 3 engineers to Principal, and of his former reports 2 are current Amazon VPs (L10) and 5 are C-Suite outside of Amazon. More than 1,000 senior managers and leaders worldwide have taken this course (including engineering managers, senior product managers, general managers, head of partnerships and business development, design leaders, and directors/VPs who have also found the course applicable to their careers). Many leaders buy this course for their team: Citing it is a big net positive for an organization by up-leveling team skills with practical and actionable insights. Multiple executives and leaders have bought 10+ seats for their direct reports / team. Alumni from: Amazon, Meta, Microsoft, Google, Apple, Netflix, Airbnb, Uber, Stripe, Shopify, Flexport, Oracle, Salesforce, Red Hat, Affirm, eBay, Expedia, Zillow, Groundspeed, Snapchat, TikTok, Unity, LinkedIn, Disney, McKinsey &amp; Company, Vimeo, JPMorgan Chase, HSBC, Kohl's, Capital One, Warner Bros, Discord, IBM, Vimeo, Waymo, and more startups &amp; large companies all over the world. Titles of course members range from Manager/Senior/Group/Principal to Director/VP/SVP/CPO. Alumni success stories:- "Hope all is well with you and your family Jason! Happy to share that due to executing some of the tactics shared in the program (taking action for one), I have been successful in getting myself promoted." — Promoted to Director - “What was key was that I actively participated in the live course AND followed through with some participants afterwards to talk shop and build relationships. One of those relationships just happened to be able to help when I needed it.&nbsp;Simply adding connections wouldn’t have been successful as they would have had no context about me, and not enough trust to put me in touch with important people in THEIR network.” — Landed FAANG Role - “When I took the ‘stuck at sr. manager’ course, Ethan mentioned that he knows that everyone wants to get promoted and wants it now but in the grand scheme of things, it’s not a big deal (paraphrasing, of course) since he knows us high performers are going to get there. Oddly, that comment didn’t make me lazier (“I guess i’ll get there anyway, so why try so hard”) but it grounded me a bit to take a breather and realize that it is not as urgent as I think it is and take the challenge (wanting a next level title) in stride!” — Promoted to Director - “I give so much credit to the Level Up: Breaking through to the Executive course and getting a front seat to Ethan's coaching and wisdom. Thank you for working to build this community that has given me to confidence to reach even in the current market environment! It is my dream role and I'm so grateful for the opportunity.” — Promoted to Director - “I am excited to share that I got promoted to Director and I sincerely thank and appreciate your help on this. I was not able to break through the barrier to Director level, partly due to constant changes happening in the company at leadership and strategies. I continued to apply my learnings from the community to influence the cross functional teams. Leadership was seeing the adaptability that I exhibited in continuing to add business value in new role and I was starting to get positive feedback from the VP on my flexibility. If I have to just pick one thing across all of Ethan’s teachings that helped me the most, it is being PROACTIVE. I am very grateful for your help and I really appreciate the learnings I have got as part of your community and your course on Stuck at Senior Manager. It really helped me to achieve this big milestone in my career. I thank you and Jason deeply as this promotion was very close to my heart." — Promoted to Director - "I’m excited to share some exciting news—I’ve landed a new job! I’m deeply grateful for your support and the scholarship. I can’t wait to apply everything I’ve learned in this new chapter of my career. Thank you again for your wisdom and generosity." — New Job TOP MAVEN COURSE- Top Course in Leadership &amp; Career- Top Instructor in Leadership- Featured in Maven's Executive Track- Featured in Maven's Fast Track- Featured in Maven 100- Featured in Lenny's List WHO THIS IS NOT FOR:- This is not for you if you want 1:1 coaching from Ethan.- This is not for you if you believe you already know what it takes to demonstrate executive performance and how to manage the promotion process.- This is not for you if you want a slow-paced experience. This course provides in-depth lectures in a 2-day weekend intensive followed by 4 weeks of implementation follow-up. It is designed for busy leaders who want to get the information and then quickly take action. BONUS:1) (From Ethan): By enrolling, you will get a 1-year subscription to Ethan's Level Up paid newsletter comped at the end of the course ($170 value). You will be auto enrolled after the last session of the course (no action needed from you). 2) (From Maven): When you enroll in this course, you’ll receive $1,395 in free credits to level up your workflow with Superhuman, Linear, Sprig, Dovetail &amp; Gamma (see FAQ for details).

Level Up from Senior Manager to Executive

You will also get a 90 minute video recording from Ethan that covers:(1) Prework goals:<ul><li>How to get the most out of class.</li></ul>(2) Prework actions:<ul><li>Identify your ultimate goal.</li><li>Pinpoint where you are stuck.</li><li>Take stock of where you stand.</li><li>And more.</li></ul>

Bonus — Prework Video Recording (90 minutes)

<ul><li>How to identify the 10x AI opportunity</li><li>Your role as a leader and a change agent</li><li>How to lead from multiple personal positions</li><li>How to support your team</li><li>How to lead by example</li><li>Leadership actions to take now</li><li>The state of AI (April 2025)</li><li>Resources</li></ul>

New Bonus Module — Leading AI Adoption

Learn actionable specific standards by which executives are selected and how to manage your promotion process to show you meet them. 

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Learn directly with top operators I admire

Curated by me

Curated by me

Grow with peers

Grow with peers

Take action

Take action

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