🚨 Enrollment for the Final 2025 Cohort Closes Soon 🚨 The September Cohort is SOLD OUT. This is your last chance to join in 2025. After the course, a frequent comment we hear is, "My only regret is not enrolling sooner." Use code 'AIBuildLabs' at checkout to unlock our complete offer for the final 2025 cohort:1. Our new AI Build Labs program. The highest-leverage PMs don't just write docs—they build conviction. In this exclusive lab, you'll master the practitioner's toolkit (n8n, Base44, Lovable) to build and test your ideas independently. (A $2500 value).2. A surprise $500 off your enrollment. Our biggest discount of the year. Team Enrollment (3+): Contact us for special pricing and arrangements at support@productfaculty.com Why it matters: AI Product Manager is the new Product Manager In 2025, every product decision will be an AI decision. This course will allow you to master the skills you need to lead in the AI-driven future. 👨‍💻 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗜𝗡𝗦𝗧𝗥𝗨𝗖𝗧𝗢𝗥 Miqdad Jaffer, a Product Leader at OpenAI, has 18 years of experience in building products at some of the world's most successful companies. Currently, he leads enterprise products at OpenAI and was previously the Head of AI Products at Shopify. Miqdad is one of the world's top AI executives and an award-winning AI Product educator. His work on AI has been featured in TechCrunch, MIT’s AI Podcast, FastCompany, The Globe and Mail, and Spotify. He has been listed as one of the top 100 people to follow in Artificial Intelligence by Business Insider and has received many other awards and accolades. If you have any questions about the training, please reach out to me support@productfaculty.com. 💡 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗢𝗨𝗥𝗦𝗘This course is not just about learning; it's about doing. It’s an exercise-heavy training that goes beyond gaining "AI speak" to enhance your credibility and confidence to build AI Products and future proof your career.&nbsp;The live online sessions spread across three classes that will equip you with a comprehensive AI Product playbook. This playbook covers everything from AI use-case validation, product design, development, and delivery, to launch strategies, metrics, and growth.&nbsp;Learn from successful AI product features at leading companies like Shopify, Google, Klarna, and Amazon, and apply these insights in a capstone project where you'll build your own AI-powered feature. Topics Covered (Amongst Others):&nbsp;• Taxonomy of Prompting Techniques• Basic AI Concepts and Processes• Training and Model Improvement• Quality, Bias, and Interpretability• Computational Concepts (Deterministic vs. Non-Deterministic)• Qualitative vs programmatic evaluation&nbsp;• Model Customization Framework• Types of AI Models and Applications• Chain of Thought Prompting• Self-Reflection &amp; Self-Consistency• ReAcT Prompting Framework• Retrieval Augmented Generation (RAG)• Fine-Tuning &amp; RLHF• Function Calling &amp; Tool Usage• LLM-Powered Agents• LLM Evaluation &amp; Judge LLMs• AI Safety &amp; Moderation Tools• Adversarial Prompting (Jailbreaking and Prompt Injections)• Common Real-World Use Cases of LLMs• Understand Advanced Prompting Techniques&nbsp;• Zero-shot prompting• Few-shot prompting/in-context learning• Chain-of-Thought (CoT) 💡 COURSE PREREQUISITES﻿This course is NOT for you if:• You work exclusively on non-software products (hardware, pharmaceuticals, deep climate tech, defense tech, etc.)• You're looking for a purely theoretical overview with no hands-on practice• You're looking for a low-effort introduction to AIWhat to expect:• A structured learning path that starts with the basics – no prior coding required• Beginner-friendly guidance through setting up the OpenAI Playground environment• Practical exercises that build your confidence step-by-step• With dedicated effort, you'll achieve results that directly apply to your work 💡 𝗔𝗕𝗢𝗨𝗧 PRODUCT FACULTY&nbsp;Product Faculty is one of the most recognized names in the PM training industry and has been around for over 8 years. At Product Faculty, we’ve trained and mentored over 10K product managers working at some of the leading companies in&nbsp;the world. Product Faculty’s training has some of the highest NPS (Net promoter scores in the industry with most classes having an NPS of 70+ (considered exceptional and reflect outstanding customer satisfaction). Product Faculty has been recognized as the top rated Product Management Bootcamp from the following organizations:&nbsp;&gt; 2023 Course Reports - Best PM Bootcamp&gt; 2022 Course Reports - Best PM Bootcamp&gt; Career Carma - #1 Ranked PM Bootcamp&gt; CourseCompare - Best PM Bootcamp&gt; Switchup - Best Bootcamp Reach out to support@productfaculty.com for any questions, corporate trainings, and group discounts.

Acquire the skills & confidently build AI products and future proof your career

Course syllabus

Access hours of expert-led content on your schedule. Build foundational knowledge in AI Product Management with in-depth modules designed for flexibility. Perfect for busy professionals looking to upskill at their own pace and apply learnings immediately.

OnDemand Content

Join live sessions to work through real-world AI case studies. Engage with exercises and get your questions answered by expert Miqdad. Gain practical insights that turn theory into action, with direct support tailored to your unique challenges.

Live Case Study and Q&A

Complete a hands-on AI capstone that simulates launching a real AI feature. Tackle ideation to deployment with weekly feedback from experts. Finish with a portfolio-ready project that showcases your skills in real-world AI Product Management.

Capstone Project

Timings for each session have been chosen based on what works best for most product people in practice. Don't worry about missing classes, recordings for all modules will be made available for you to watch in your Maven account.

Optimized for very busy schedules of Senior PM, GPMs and VPs

Course schedule

For PMs &amp; Leaders: The #1 rated certificate to master the age of AI. Learn the A-to-Z playbook to ship successful AI products.

For Engineers &amp; Tech Leads: Don't just build. Lead. Get the product strategy to make better tech decisions &amp; fast-track your career.

For Founders, Designers &amp; UX: The playbook to build a winning AI venture or design human-first AI experiences users will love.

Who is this course for

What you’ll get out of this course

Clear, actionable processes for analyzing AI use cases and developing strategies towards tangible outcomes.

Solve Real Problems with AI

I’ll act as your personal innovation guide as you create functional AI applications, no prior coding experience needed.

Build Real AI Prototypes

Grasp foundational models and large language models (LLMs), and learn to code and train models independently.

Dive Deep Into AI's Technical Side

Transform theory into practice by developing your AI product idea or tackling your company's AI challenge, guided by me.

Hands-on Capstone Project

Discover essential strategies for enhancing decision-making and using data to steer results in your professional and personal life.

Make Better, Data-Driven Decisions

Master the art of managing risks by blending automation with human oversight to maximize value from AI applications.

Balance Automation with Oversight

Utilize in-context learning for efficient prototyping, RAG applications, and more, without getting engineers involved.

Learn Prompt Engineering

Deepen your understanding of AI memory/context and Retrieval Augmented Generation (RAG) to enrich AI interactions.

Master Retrieval Augmented Generation

Gain a comprehensive understanding of crucial AI algorithms, concepts, and techniques to foster organization-wide knowledge.

Boost Data & AI Literacy

Master the art of pitching your AI product ideas so clearly and excitingly that everyone's eager to jump on board.

Make your ideas irresistible: 

This intensive weekend course is tailored for professionals with weekday commitments, complete with recorded sessions for revisiting.

Optimized for Busy Senior PMs

Secure lifelong entry to our expansive alumni network for unparalleled opportunities, job connections, and continuous learning.

Lifetime Access to Product Faculty Community

Equip yourself with cutting-edge AI skills and insights to stay ahead in the evolving tech landscape, ensuring your career remains resilient and growth-oriented.

Future-Proof Your Career

#1 Rated AI Certificate. Acquire the skills needed to confidently build AI products, positioning yourself for success in the AI world

Miqdad Jaffer

Product Leader at OpenAI, TechCrunch & MIT featured, Top 100 by Business Insider

Cohort 6

Cohort 7

🚨 Independent offering. This course is not affiliated with, endorsed by, or related to any of the instructor’s current or past employers. This course is a practical roadmap for PMs who want to go from "I understand what RAG is" to "I shipped an AI product that customers love." Over 4 weeks of hands-on, interactive sessions, you'll bridge the gap between AI knowledge and shipping success. This is best suited for PMs who have at least a theoretical grasp on the latest AI concepts (RAG, MCP, Evals) and who have played around with prototyping tools like Replit, Bolt but are looking to bring AI features from prototype to production inside their companies. At the end of this course, you’ll leave able to:&nbsp; - Build and deploy functional AI agents for your personal and team workflows. - Define Your H1/H2 AI Roadmap, and lead AI product strategy with confidence and credibility. - Evaluate AI product performance with robust metrics beyond simple accuracy, or toxicity.&nbsp;After years of building AI products, I’ve noticed something surprising: every PM building with generative AI obsesses over crafting better prompts and using the latest LLM, yet almost no one masters the hidden lever behind every exceptional AI product: evaluations. - Take prototypes to production with clear implementation plans. - Collaborate effectively with AI engineers, executives and stakeholders.&nbsp; - Learn how to identify and hire great AI PMs for your team. --- WHAT TO EXPECT 1. We’ll prototype an AI product (I.e. use code gen with Cursor / Replit + langgraph/crew) to build an agentic application/system, relevant to your work or life. If you don’t have an idea, I’ll provide one/walk through one. We’ll build it together. 2. We’ll breakdown how code gen agents work to understand the inner workings of an AI product/feature (main components).Evals are the hidden lever behind every exceptional AI product. We’ll explore this in practice by running evals on your prototype and iterating on the prompt. 3. We’ll talk about best practices for getting to production, what to think about when you have real user data, how to work together with an AI team.&nbsp; 4. We’ll turn your prototype + eval system + learnings into an “AI strategy doc/artifact” that you could use to convey this ai feature to others on your team/stakeholders --- This course will be very hands-on – you’ll build real tools, evaluation frameworks, and develop implementation plans!&nbsp; - 4 week live sprint: 8 interactive live sessions packed with vibe-coding labs, eval workshops, and peer feedback loopsAll sessions will be recorded and available to students asynchronously. - Built by and led by a current practitioner – I’m sharing the playbook I use as Head of Product at Arize AI (supports companies like Uber, Instacart, Discord, Reddit) and Spotify to help hundreds of engineers launch AI-powered products. - I'll also host a dedicated Slack community where you can communicate with me and other participants.&nbsp; - All sessions will be recorded and available to students asynchronously. This is not a theoretical course about AI concepts—it's a practical roadmap for product managers who want to go from "I understand what RAG is" to "I shipped an AI product that customers love." Over 4 weeks of hands-on, interactive sessions, you'll bridge the gap between AI knowledge and shipping success.

Design, prototype, and ship AI-powered products that delight customers

We'll help you get Cursor set up, but some familiarity with coding/debugging will go a long way here (i.e. being able to read python code)

Familiarity with code recommended (but not required)

We will have sessions twice a week for 4 weeks until the last week, for a total of 7 sessions.

Mondays and Wednesdays

There will be assignments after each session to reinforce what you learned in the lesson.

Weekly projects

Course schedule


Product Managers familiar with AI terms and concepts (LLMs, RAG, etc.) that wants to move beyond prompting to building actual AI products

PMs transitioning to AI-focused roles who see AI product leadership as their career differentiator in the next 1-2 years

Product Leaders and Executives responsible for AI strategy who need practical frameworks for evaluating and implementing AI initiatives

What makes this course unique


This course will be focused on outcomes. I've intentionally limited enrollment to ensure personalized attention during live building sessions, direct feedback on your specific AI product challenges, and meaningful connections with fellow AI-focused PMs.

Hands-On Learning in a Limited-Size Cohort

Create real AI agents and products you can use immediately—no theoretical exercises. You'll master the techniques needed to build agents that solve real problems and continuously improve over. We'll be using low code tools like Bolt, Replit and write code with Cursor

Learn by building - Live during the lesson

Each lesson includes templates and frameworks you can use the next day at your job. Learn the end-to-end process for taking AI products from concept to shipping success, including agent building, evaluation frameworks, implementation planning, and product strategy.

Apply immediately to your work

Move from prototype to production with detailed guidance on what changes when scaling AI. You'll learn strategies for maintaining quality at scale with evals while managing cost, latency, and performance constraints.

Focus on the full lifecycle

&nbsp;Learn the critical skill of designing and implementing evals that CPOs at OpenAI and Anthropic identify as essential. While everyone else is obsessing over prompts, I'll show you why evaluation frameworks are the true differentiator in AI product development.

Master evals as a PM

Analyze the best AI products on the market to identify patterns that create exceptional experiences. You'll develop frameworks for identifying high-value AI opportunities and aligning your organization around AI.

Develop AI product intuition

This isn't theory from someone who "used to" build AI products. I'm actively working with companies like Uber and Instacart to implement and improve their AI systems. Everything I teach comes from the frontlines of AI product building.

Built by someone shipping real AI products right now

Connect with like-minded professionals transitioning into AI product roles, creating a valuable network for future collaboration.

Community of peers﻿


Build, evaluate, and ship successful AI products with real-world frameworks and hands-on experience to become an advanced AI product leader

Cohort 3

Aman Khan

Cohort 2

Master the what, why, and how of Generative AI by building Enterprise-Grade Agents that go beyond the basics and actually move the needle

2025-02

Hamza Farooq

Founder | Ex-Google |
Adjunct UCLA & UMN, SCU | Venture Partner

 Gabriela de Queiroz

Ex-Microsoft & IBM | Trusted Advisor to 100+ AI Startups | AI Strategy

2025-01

2025-03

For nearly 3 years, we’ve been running one of Maven’s top-rated AI courses. 15+ cohorts, thousands of students, and a proven record of turning strategy into execution. This is a hands-on course where you’ll actually design, build, and deploy AI agents that create real business impact.💡 WHAT YOU’LL LEARN<ul><li>Identify high-value Gen AI use cases that deliver measurable ROI</li><li>Design, evaluate, and deploy production-ready AI agents (No coding required)</li><li>Confidently lead AI initiatives and align teams around business outcomes</li></ul>🤖 THE CAPSTONE EXPERIENCEYou won’t just learn—you’ll launch a working AI agent.<ul><li>Prototype fast with no-code tools</li><li>Scale complex systems with low-code methods</li><li>Build full-scale web apps with AI backends</li></ul>✨ WHY THIS COURSE?We’ve seen the gap firsthand working with Fortune 100s: companies know AI matters but struggle to move beyond strategy decks or prototypes. This course bridges that gap, equipping decision-makers, PMs, and tech leaders with the skills to build AI programs that drive real impact while also giving job seekers, career builders, and mid-career professionals the portfolio projects and skills they need to showcase in order to stand out or transition into AI.

Build and Deploy Actual AI Agents that Drive Real Business Impact

Deploy Your First Production Agent in 7 Weeks (with enterprise grade template)

Build NoCode AI Agents That Handle Real Business Workflows

Design Enterprise RAG Systems That Actually Return Relevant Results

Deploy AI Systems with Enterprise-Grade Safety and Scalability

Present and Defend Your AI Solution to Stakeholders

If you have never written code before, no worries. We’ll give you everything you

Just be willing to learn, we will take of the rest

Product Managers&nbsp;looking to integrate GenAI into their roadmaps with clarity and confidence.

Job Seekers &amp; Career Builders&nbsp;aiming to create cutting-edge portfolio projects, and stand out in the job market.

Technical Leaders and Architects&nbsp;who want to build scalable and safe agentic systems.

Become your team’s go-to Figma expert. Figma is the design tool of choice for most product teams thanks to its collaborative workflow, growing community, and powerful features for design systems and prototyping. You’ll learn how to use Figma the way real teams do: collaboratively, efficiently, and with a clear understanding of how to build and use components, variables, and more. 🎒 Training your team?&nbsp;Email for bulk pricing and private training: maven@baselinedesign.com. This course is for you if you want to:✅ Get back up to speed in Figma after time away or a move back into IC work✅ Get more comfortable with variables, Grid, and multi-edit✅ Stop guessing and start working with components the right way✅ Build smarter workflows (and design systems) in Figma✅ Feel confident designing and collaborating with your team Here’s what’s included:➡️ Walkthroughs of the latest tools and updates from Config 2025➡️ Weekly live sessions + on-demand recordings➡️ Office hours for your questions and personalized feedback➡️ Lessons on components, libraries, and system best practices➡️ A private community for Q&amp;A, feedback, and ongoing support➡️ A final certificate to share your progress professionally

Everything you need to know to become confident in Figma

All modules are available from day one, so you can move at a pace that works for you. To keep you on track, I’ll provide suggested dates for each module, helping you stay engaged and get the most out of the course.

Learn at Your Own Pace, on Your Schedule

Stay engaged with Figma Weekly + regular office hours! This is your time to ask questions, get feedback, and refine your skills. Plus, join live demo sessions where I’ll walk through key Figma features and workflows of my own in real time. All live sessions will be recorded.

Get Support with Live Sessions Every Week

In the final week, we’ll come together to apply everything you’ve learned in a hands-on project. Whether you design a personal portfolio, a landing page, an app idea, or something else, this is your chance to build, experiment, and get feedback in a collaborative setting.

Put Your Skills to the Test with Build Week

Beginners looking to learn Figma from the ground up, with a focus on product design and design systems.

Senior and staff designers who want to sharpen their Figma workflows, structure components more effectively, and build confidently at scale.

Design teams transitioning to Figma who want to maximize its features and workflows while learning best practices for organization.

Content designers and engineers who want to collaborate effectively with designers in Figma.

Who is this course for...

Key outcomes

Learn to navigate Figma’s interface, arrange design elements, edit files, and manage teams, projects, and files. Build a solid understanding of frames, groups, and essential tools to work efficiently and confidently.

Build a Strong Foundation in Figma

Discover powerful features that streamline your workflow, including Grid (auto layout), variables, components, variants, and properties. You’ll also learn best practices for maintaining design consistency and scaling your work efficiently in Figma.

Level Up with Advanced Techniques and Time-Saving Tools

Learn how to organize components, manage publishing flows, and help your team design efficiently using your system and library. You’ll also explore Atomic Design methods to ensure consistency and scalability within Figma.

Streamline Your Design System with Organized Component Libraries

My favorite thing about design is the opportunity to meet and work with others and throughout this course, there’s an emphasis on just that! Through regular office hours, Build Week (last week of the course) and built-in community tools, everyone can connect with one another.

Learn Together and Stay Connected

Learn everything you need to get started and excel with one of the industry’s top design tools, no matter your experience level.

Group 17

Joey Banks

Teacher, Design Systems Consultant, Product Designer

Group 16

Group 18

Ship your first real SaaS in 8 weeks (with a secure SaaS template to get you started)

Cohort 1

Colin Matthews

Sold my first SaaS in 2021. Product Manager, 8500+ students, featured by Lenny.

Cohort Beta

You’re excited by what’s possible with AI coding, but once you get past a prototype, the walls appear: errors you can’t debug, databases that break, and payments that don’t process.Tools like Replit, Bolt, and Lovable get you started fast, but aren’t production-ready. Meanwhile, you see posts raving about AI-built products and wonder: what’s the missing step?You need to learn the difference between prototypes and production.This course shows you how to get paid by real customers with Stripe, ship features safely using GitHub, deploy without downtime, catch bugs before users do with CI/CD, and build AI features that people rely on. You’ll submit projects for peer + instructor feedback—so by the end, you’ll have a production-ready SaaS and be ready to earn your first side-project dollar.

Go from idea to production and launch your first SaaS in 8 weeks.

Learn the fundamentals of engineering workflows

Discover how to get your first 100 customers

Uplevel your technical skills

You should understand APIs, databases, storage, and SaaS applications at a high level

Some technical skills

This course is dense -- you will need to dedicate 5-10 hrs per week to get value from the course

High agency or dedication

You will need to be able to read docs, watch videos, and look up information yourself as needed

Self sufficient 

Product managers, engineers, and designers who want to ship production-ready SaaS side hustles

Graduates of Lovable, Bolt, and Replit who finally want to learn real engineering workflows

Anyone who wants to launch their own product using tools like Github and Claude Code

The ChallengeYour days are filled with:🗓️ back-to-back meetings,🚀 sky-high customer or investor expectations,⏱️ wishes that your team could move faster sooner,🔥 wishes that you could move even faster and work on what really matters instead of fighting fires. You start each day with the best intentions, but somehow find yourself constantly reacting instead of leading.&nbsp;Sure, it would be nice to focus on your own goals, but you care about those other people (or at least some of them 😁). They’re colleagues and customers, family and friends... How can you collaborate with them responsively without forsaking your goals and becoming just a (re-)Actor in their story? 🎬 ✨ You wonder if AI can help, you wonder how other leaders are using AI to manage it all and manage their teams—but honestly, who's got the time to figure that out? ⏳ You have a constant, lurking anxiety about what’s falling through the cracks or not getting done, so you work faster. As you try to move faster, people fall short of your expectations and their potential. It causes friction and frustration (even if you hide it well). It's uncomfortable to call out, so you avoid giving feedback or mention it lightly, which makes the situation more uncomfortable. Eventually, you decide to give feedback. Sometimes it goes okay. Often, you try to move through and out of the conversation as quickly as possible because it feels so awkward. Growth and improvements rarely last. You take on more work yourself to get it done. The Solution (Evidence-based. Immediately applicable.)⏱️&nbsp;EVERYTHING YOU READ BELOW WILL BE ORIENTED TO IMMEDIATE APPLICATION DURING THE COURSE ⏱️What if you could shift from reacting to the constant inputs to creating what matters most and leading your team in that direction--everyday? This course will support you, step by step, in building your Operating System to make this shift. Fancy apps aren't enough. Nor are bursts of motivation. A sustainable Operating System has 3 features:🧰 Tools (simple enough to keep using, and amplified by AI)🔁&nbsp;Habits (the tools don't use themselves...except for some of the AI ones we'll build)🧠 Mindsets (you can "productively" spend your life responding to other people's messages and requests--or build something that matters) No, "perfection" isn't possible (or even desirable). But our days--and our results--completely shift when we focus our attention systematically instead of ad-hoc and reactively. And our conversations shift when we stop trying to fix people and start inspiring them to take action and grow. We teach you how to do this by using straightforward approaches that reliably transform defensiveness and friction into self-reflection, connection, and motivation to grow. You will start to look forward to feedback conversations because you will know how to use them as powerful tools for building trust and deepening connection. You will also explore your own mindsets and beliefs around feedback, identifying your own patterns around conflict avoidance, people-pleasing, and controlling behaviors. AI is woven throughout the course, including:1️⃣ building your own Custom GPTs2️⃣&nbsp;mastering your calendar3️⃣ using AI as a practice partner for difficult conversations and coaching skills4️⃣ helping your team use AI, and so much more! Once you've shifted the way you manage yourself and lead your team conversations, applying evidence-based approaches tested with 1000s of managers and amplified with AI, the whole game becomes fun again. Bonus:📝 You will also get 5 step-by-step facilitation guides for sharing and teaching your team members everything we cover in this course. This helps establish shared language and frameworks within your team/organization, and positions you as the leader of change. 📖&nbsp;You'll also get our 20-page Offsite Playbook with step-by-step guidance on how to design and facilitate unforgettable team and company gatherings. 🚀 And you'll get to do this while in a practice lab with other high-growth leaders.

Spend your days fighting fires or each other?

Tuesdays (+ 1 Thursday)

Weekly Office Hours

High-Growth ManagersReady to move out of IC mode, you want to be the inspiring leader people thank for the rest of their careers.

ExecutivesYou know there's a better way than back-to-back meetings everyday. To scale your impact, you know you must scale yourself first

Startup FoundersYou're expanding your focus from building a product to building a team. And to do so, you need the team to step up fast.

You'll have the Inner and Outer Game in place:<ul><li>A systematic set of habits, tools, and mindsets to define What Matters Most each day and week</li><li>You'll be using your emotions as signals for what needs to happen next</li><li>Your mind will be at ease</li></ul>

Clear Focus & Emotional Balance

Whether you're currently intimidated by AI, curious, or all-in, you will:<ul><li>know exactly how to leverage Claude and ChatGPT to improve your skills and help you prepare for key conversations</li><li>have your own CustomGPT to do a recurring management task FOR you</li></ul>

AI As Your Ally (including your own CustomGPT)

<ul><li>Next Actions template (simplest tool possible to stay organized)</li><li>Weekly Preview Checklist (define what matters most and who should do it)</li><li>Daily Defining Checklist</li></ul>

The Operating System (feel on top of your s***)

<ul><li>Know how to decide WHAT to delegate to increase your leverage</li><li>Know HOW to delegate (to a person or AI) in ways that build confidence and follow-through</li></ul>

The Leverage Framework

<ul><li>GAIN Template for how to structure feedback conversations that inspire response-ability, action, and growth</li><li>how to use AI to prepare and practice</li></ul>

GAIN Feedback Framework

<ul><li>GROW Template for coaching conversations</li><li>The key skill to coach effectively</li><li>Know the difference between a feedback and a coaching conversation</li><li>how to use AI to practice and get feedback on a coaching conversation</li></ul>

GROW Coaching Framework

What if you felt on top of everything?
What if your team were aligning and growing through every conversation with you?

Jack Cohen

12+ total hours of content: 6+ hours of core lecture material video recordings for self-learning followed by 6+ hours of live sessions (Q&amp;A, implementation advice, and peer networking). All live sessions are video recorded so you can catch up and revisit as needed. Learn the Standards of Executive Performance- How to know where you stand- How to break out of being stuck- How to develop and demonstrate executive presence- How to gain executive visibility- How to engage executive sponsors- How the leaders above you are evaluated and thus how you can help them- How to get scope, including during a flat or negative growth environment- How to overcome obstacles and poor managers- How to become a scaled deep leader, change agent, and trusted decision maker- How to manage your team to execute with little oversight, take calculated risks, and deliver results- How to think strategically and be seen as a influential leader who enhances the whole company- How to lead AI adoption Learn How to Manage the Executive Promotion Process- How to position yourself for promotion- How executives assess promotion readiness- Overcoming blocks to promotion- How to deal with a manager who gives little feedback- How to manage peers and sponsors- How to win skip level support- How to run the document creation process Scope, team size, and consistent high-impact results are important...But are not enough. I will teach you specific actionable steps on how to prioritize the things that matter to executives. Bonus material:- Executive Presence handout by Mariposa Leadership (one of our recommended coaching options)- Recommended coach list- Class slides as a PDF- 20% off all career development on-demand courses Advice is based on Ethan's personal promotion experience from Amazon Senior Manager to Director to Vice President and diverse insights from his network of executives, coaches, venture capitalists, army officers, and startup founders. Proven ROI for promotions and internal/external hires: Ethan promoted 8 reports from Senior Manager (Amazon L7) to Director (Amazon L8), contributed to 25+ Director promotions, hired 10+ Directors internally and externally, drove the promotion of 3 engineers to Principal, and of his former reports 2 are current Amazon VPs (L10) and 5 are C-Suite outside of Amazon. More than 1,000 senior managers and leaders worldwide have taken this course (including engineering managers, senior product managers, general managers, head of partnerships and business development, design leaders, and directors/VPs who have also found the course applicable to their careers). Many leaders buy this course for their team: Citing it is a big net positive for an organization by up-leveling team skills with practical and actionable insights. Multiple executives and leaders have bought 10+ seats for their direct reports / team. Alumni from: Amazon, Meta, Microsoft, Google, Apple, Netflix, Airbnb, Uber, Stripe, Shopify, Flexport, Oracle, Salesforce, Red Hat, Affirm, eBay, Expedia, Zillow, Groundspeed, Snapchat, TikTok, Unity, LinkedIn, Disney, McKinsey &amp; Company, Vimeo, JPMorgan Chase, HSBC, Kohl's, Capital One, Warner Bros, Discord, IBM, Vimeo, Waymo, and more startups &amp; large companies all over the world. Titles of course members range from Manager/Senior/Group/Principal to Director/VP/SVP/CPO. Alumni success stories:- "Hope all is well with you and your family Jason! Happy to share that due to executing some of the tactics shared in the program (taking action for one), I have been successful in getting myself promoted." — Promoted to Director - “What was key was that I actively participated in the live course AND followed through with some participants afterwards to talk shop and build relationships. One of those relationships just happened to be able to help when I needed it.&nbsp;Simply adding connections wouldn’t have been successful as they would have had no context about me, and not enough trust to put me in touch with important people in THEIR network.” — Landed FAANG Role - “When I took the ‘stuck at sr. manager’ course, Ethan mentioned that he knows that everyone wants to get promoted and wants it now but in the grand scheme of things, it’s not a big deal (paraphrasing, of course) since he knows us high performers are going to get there. Oddly, that comment didn’t make me lazier (“I guess i’ll get there anyway, so why try so hard”) but it grounded me a bit to take a breather and realize that it is not as urgent as I think it is and take the challenge (wanting a next level title) in stride!” — Promoted to Director - “I give so much credit to the Level Up: Breaking through to the Executive course and getting a front seat to Ethan's coaching and wisdom. Thank you for working to build this community that has given me to confidence to reach even in the current market environment! It is my dream role and I'm so grateful for the opportunity.” — Promoted to Director - “I am excited to share that I got promoted to Director and I sincerely thank and appreciate your help on this. I was not able to break through the barrier to Director level, partly due to constant changes happening in the company at leadership and strategies. I continued to apply my learnings from the community to influence the cross functional teams. Leadership was seeing the adaptability that I exhibited in continuing to add business value in new role and I was starting to get positive feedback from the VP on my flexibility. If I have to just pick one thing across all of Ethan’s teachings that helped me the most, it is being PROACTIVE. I am very grateful for your help and I really appreciate the learnings I have got as part of your community and your course on Stuck at Senior Manager. It really helped me to achieve this big milestone in my career. I thank you and Jason deeply as this promotion was very close to my heart." — Promoted to Director - "I’m excited to share some exciting news—I’ve landed a new job! I’m deeply grateful for your support and the scholarship. I can’t wait to apply everything I’ve learned in this new chapter of my career. Thank you again for your wisdom and generosity." — New Job TOP MAVEN COURSE- Top Course in Leadership &amp; Career- Top Instructor in Leadership- Featured in Maven's Executive Track- Featured in Maven's Fast Track- Featured in Maven 100- Featured in Lenny's List WHO THIS IS NOT FOR:- This is not for you if you want 1:1 coaching from Ethan.- This is not for you if you believe you already know what it takes to demonstrate executive performance and how to manage the promotion process.- This is not for you if you want a slow-paced experience. This course provides in-depth lectures in a 2-day weekend intensive followed by 4 weeks of implementation follow-up. It is designed for busy leaders who want to get the information and then quickly take action. BONUS:(From Maven): When you enroll in this course, you’ll receive $1,395 in free credits to level up your workflow with Superhuman, Linear, Sprig, Dovetail &amp; Gamma (see FAQ for details).

Level Up from Senior Manager to Executive

See the Course Syllabus section for exact live session dates and times

Ambitious Senior Managers from all disciplines at startups and large companies who want to become true executives.

Those managing large groups, managers of managers, including Amazon and Google L7, Meta M2, and Microsoft 66/67.

Also applicable to Senior Individual Contributors (ICs - Principal at Amazon) and Managers of 2-5 reports.

Many leaders buy this course for their team to help uplevel their skills with practical and actionable insights.

This is not for you if you want 1:1 coaching from Ethan.

What you will get out of this course

We will dive deep into specific tactics on how to get promoted, what great looks like, the executive bar, how to build a reputation that signals you are an executive, how senior executives assess promotion readiness, and how to drive team and company-wide impact.

How to get promoted to Executive

Learn how to stand out from your peers with specific tactics on how to better position and advocate for yourself, how to gain senior executive sponsorship, and how to influence the promotion approval meeting.

How to manage your promotion process

Course content is developed by Ethan's personal promotion experience from Senior Manager to Director to Vice President at Amazon along with input from Ethan's wide network of executives, coaches, VCs, army officers, and startup founders. You will get specific actionable advice.

Optimized actionable advice for Senior Managers who want to get promoted

Hear Ethan's break through experience first hand and learn from the specific actions Ethan took with his direct reports to help them break through to executive.

Learn from Ethan's personal stories (not theory)

<ul><li>How to identify the 10x AI opportunity</li><li>Your role as a leader and a change agent</li><li>How to lead from multiple personal positions</li><li>How to support your team</li><li>How to lead by example</li><li>Leadership actions to take now</li><li>The state of AI (April 2025)</li><li>Resources</li></ul>

Leading AI Adoption (new bonus module) 

Alumni from: Amazon, Meta, Microsoft, Google, Apple, Netflix, Airbnb, Uber, Stripe, Shopify, Flexport, Oracle, Salesforce, Red Hat, Affirm, eBay, Expedia, Zillow, Groundspeed, Snapchat, TikTok, Unity, LinkedIn, Disney, McKinsey &amp; Company, Vimeo, JPMorgan Chase, HSBC, and more.

You will be in great company

Learn actionable specific standards by which executives are selected and how to manage your promotion process to show you meet them. 

Cohort 9

Ethan Evans

Retired Amazon Vice President; now Coaching Leaders to become True Executives

Cohort 8

Cohort 10

🚨 This is the last cohort we are teaching in 2025. You can enroll until 10/14 - all lectures are recorded so you can catch up! Also, all students in this cohort can retake future cohorts for free (see below).🚨 All students in this course get:---- 🗄️ Lifetime access to all materials and recordings!- ♾️: Unlimited retake flexibility (Oct 2025 Cohort Only): Join future cohorts as many times as you would like.- 🤖 10 months of unlimited access to our new AI Eval Assistant (more info towards bottom of this page).- 🧑‍🏫 9+ hours of office hours to maximize the value of live interaction. - 🏫 Lifetime Access to a Discord community with 1k+ students and instructors. This is a flipped classroom setting. All lectures are professionally edited and recorded, with an emphasis on live office hours and student interaction. Do you catch yourself asking any of the following questions while building AI applications? 1. How do I test applications when the outputs are stochastic and require subjective judgements? 2. If I change the prompt, how do I know I'm not breaking something else? 3. Where should I focus my engineering efforts? Do I need to test everything? 4. What if I have no data or customers, where do I start? 5. What metrics should I track? What tools should I use? Which models are best? 6. Can I automate testing and evaluation? If so, how do I trust it? If you aren't sure about the answers to these questions, this course is for you. This is a hands-on course for engineers and technical PMs. Ideal for those who are comfortable coding or vibe coding. ---WHAT TO EXPECT This course will provide you with hands-on experience. Get ready to sweat through exercises, code and data! We will meet two times a week for four weeks, with generous office hours (read below for course schedule). We will also hold office hours and host Discord community where you can communicate with us and each other. In return, you will be rewarded with skills that will set you apart from the competition by a wide margin. (see testimonials below). All sessions will be recorded and available to students asynchronously.--- COURSE CONTENT Lesson 1: Fundamentals &amp; Lifecycle LLM Application Evaluation- Why evaluation matters for LLM applications - business impact and risk mitigation- Challenges unique to evaluating LLM outputs - common failure modes and context-dependence- The lifecycle approach from development to production- Basic instrumentation and observability for tracking system behavior- Introduction to error analysis and methods for categorizing failures Lesson 2: Systematic Error Analysis- Bootstrap data through effective synthetic data generation- Annotation strategies and quantitative analysis of qualitative data- Translating error findings into actionable improvements- Avoiding common pitfalls in the analysis process- Practical exercise: Building and iterating on an error tracking system Lesson 3: Implementing Effective Evaluations- Defining metrics using code-based and LLM-judge approaches- Techniques for evaluating individual outputs and overall system performance- Organizing datasets with proper structure for inputs and reference data- Practical exercise: Building an automated evaluation pipeline Lesson 4: Collaborative Evaluation Practices- Designing efficient team-based evaluation workflows- Statistical methods for measuring inter-annotator agreement- Techniques for building consensus on evaluation criteria- Practical exercise: Collaborative alignment in breakout groups Lesson 5: Architecture-Specific Evaluation Strategies- Evaluating RAG systems for retrieval relevance and factual accuracy- Testing multi-step pipelines to identify error propagation- Assessing appropriate tool use and multi-turn conversation quality- Multi-modal evaluation for text, image, and audio interactions- Practical exercise: Creating targeted test suites for different architectures Lesson 6: Production Monitoring &amp; Continuous Evaluation- Implementing traces, spans, and session tracking for observability- Setting up automated evaluation gates in CI/CD pipelines- Methods for consistent comparison across experiments- Implementing safety and quality control guardrails- Practical exercise: Designing an effective monitoring dashboard Lesson 7: Efficient Continuous Human Review Systems- Strategic sampling approaches for maximizing review impact- Optimizing interface design for reviewer productivity- Practical exercise: Implementing a continuous feedback collection system Lesson 8: Cost Optimization- Quantifying value versus expenditure in LLM applications- Intelligent model routing based on query complexity- Practical exercise: Optimizing a real-world application for cost efficiency

Eliminate the guesswork of building AI applications with data-driven approaches.

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Monday & Wednesday & Friday

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Learn proven approaches for quickly improving AI applications.  Build AI that works better than the competition, regardless of the use-case.

Learn directly with top operators I admire

Curated by me

Curated by me

Grow with peers

Grow with peers

Take action

Take action

Learn directly with top operators I admire

Curated by me

Curated by me

Grow with peers

Grow with peers

Take action

Take action

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My top leadership and career courses

Stuck at Senior Manager - How to Break Through to Executive

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🎁 $1,395 in free credits for Lenny’s favorite product tools