Claude Code AI - Product & Design Velocity
Jacalin Ding
Product, Design Leader | Business Design
Simon Hilton
AI products serving 1M+ businesses
Build fast. Decide smart. 40% off code: KICKOFF
Most AI prototypes die in their first stakeholder meeting. Not because they look bad. Because nobody could answer: What's the evidence? What's the business impact? Why this solution?
👉 You're a designer who builds great work but can't prove it drives business outcomes or stays on brand with your design system
👉 You're a PM who wants to validate and prototype fast without shipping generic AI output
👉 You're a founder who needs to move from idea to defensible product before the window closes
95% of AI-powered products fail to create measurable business impact (MIT)
This course teaches you to answer all three questions and build the prototype at the same time, so you can:
✔️ Find the right business opportunity
✔️ Build an on-brand prototype with AI
✔️ Sell it with a narrative that survives hard business questions
You walk out with outcome driven, re-usable workflows to drive real value right away.
Get to the outcome faster with less noise.
No shiny object tooling.
We focus on a few good tools to build scalable workflows.
This is the course for you if you want:
less noise, more quality outcomes, proven workflows to support your strategy.
Build faster. Decide smarter. Ship with intent.
What you’ll learn
Build a complete product with AI: From finding the right opportunity to an on-brand product to defending your decisions under real pressure.
Use AI to surface patterns in company data and market signals that humans miss.
Build a reusable discovery system. Run it on any company's data to generate validated product hypotheses.
Turn raw data into specific, defensible opportunities you can pitch with confidence.
Use AI to draft product requirement documents that connect user problems to revenue and retention outcomes.
Structure your thinking so product, design, and engineering can align on what to build and why.
Connect AI prototyping tools to your design system. Every screen matches your brand, not a template library.
Go from validated hypothesis to working screens in hours, not weeks.
Spot and fix where AI output breaks brand fidelity. Ship work with taste.
Assemble evidence, design rationale, and business impact into a story that survives hard questions
Practice defending your reasoning live. Get challenged by instructors before the real room.
Master "why this, why now" framing. The language that gets initiatives funded.
Master a lean AI toolset that covers discovery, prototyping, and presentation. No tool overload.
Create prompt libraries and workflow files you reuse across every project. Never start from scratch.
Know where AI accelerates and where your judgment is the difference between slop and real product thinking.
Who this course is for
Designers (Product, Brand)
Senior and Leads struggle to prove the work drives business outcomes or survives stakeholder scrutinyProduct managers
Prototype and validate ideas fast without shipping generic AI output that can't survive a business case reviewFounders and technical builders
Need to move from idea to defensible product fast -grounded in evidence and connected to real business value
Prerequisites
Claude Pro Account
Not afraid to interact with Claude Code Interface
Available 4-5 hours/week during course
What's included
Live sessions
Learn directly from Jacalin Ding & Simon Hilton in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Complete prompt library and reusable workflow system
Graduate with every prompt, system instruction, and workflow document used in the course : discovery templates, PRD structures, prototyping configs, storytelling frameworks, and presentation formats. Documented so you can run the same system on your own product at any company the week you finish. Not a course you complete. A toolkit you keep.
Guest practitioner session + async bonus lessons
Learn from a guest industry leader in a closed fireside discussion
Instructor support
Direct feedback from both instructors to evaluate your work in all perspectives of quality outputs: Business, Product, Strategy, Design and Communications.
Recordings, materials and community
Every live session recorded and posted to your portal. Revisit any build, any framework, any challenge. Stay connected through the alumni community: share work, compare approaches, and keep building after the cohort ends. Your access doesn't expire when the course does.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
5 live sessions • 15 lessons • 4 projects
Week 1
Discovery and Opportunities
May
17
Building a discovery workflow with real company data and market signals
Shape your product direction and prepare to prototype
May
21
Turn business opportunities into an on-brand / ready-to-test product
Week 2
Connect decisions to business outcomes
May
24
Build your story arc that supports your product direction
Communicate a solid business case
May
28
Bonus: Industry Leader Fireside Chat & Q&A
May
29
AI Product Showcase
Schedule
Live sessions
3-5 hrs / week
2 live sessions each week + Optional Office Hours Q&A/Trouble shoot sessions
Sun, May 17
10:00 PM—11:30 PM (UTC)
Thu, May 21
10:00 PM—11:30 PM (UTC)
Sun, May 24
10:00 PM—11:30 PM (UTC)
Projects
1-3 hrs / week
Async content
1-2 hrs / week
Frequently asked questions
$1,299
USD