Influencer Marketing for SMBs - How to Build, Launch & Measure in 90 Days
Georgina Whalen
The Influencer Marketing System for SMBs
Course Overview
Most influencer marketing education is written for brands with agencies and six-figure budgets. This course is written for the person doing it themselves.
For a small or medium business, creator partnerships are a high-leverage channel and an easy one to waste money on. The wrong creators, a missing contract clause, or a campaign launched without tracking can erase a $5,000 test without a trace. After 17 years in this industry, I can tell you nearly every failure traces back to a handful of preventable mistakes.
I have run influencer campaigns for Reebok, Procter & Gamble, Land Rover and Jaguar Canada, Kraft Heinz, and Converse, built influencer and affiliate programs in-house, and guest lecture at NYU. This course compresses that experience into a four-week working sprint. You build your own campaign week by week, receive my feedback live, and finish with a complete 90-day program plan: creators identified, outreach written, contracts ready, budget set, and a measurement scorecard in place.
The course runs four weeks. The plan you build runs ninety days. When the cohort ends, your next quarter is planned and everything left is execution.
What you’ll learn
A Fortune 500 influencer campaign blueprint with trusted tactics and best practices adapted for SMB budgets.
Set campaign goals tied to revenue, then choose the campaign type and platform mix that fit your business instead of copying what big brands
Use AI-assisted discovery workflows to build a qualified creator list in hours instead of weeks, with my nano and micro-influencer playbook.
Write outreach that creators answer, negotiate fair rates, and use my contract template with FTC and AI disclosure clauses already built in.
Brief creators so the content performs, then extend its life through usage rights, whitelisting, and Spark Ads.
Set up TikTok Shop and social commerce partnerships that tie creator content directly to sales.
Build a KPI scorecard, track what matters for your goals, and report results in a way that justifies the next dollar of budget.
Learn directly from Georgina
Georgina Whalen
Fortune 500 Influencer Marketing Advisor & 16+ Year Industry Leader
Who this course is for
Founders & SMB Owners: You want to test influencer marketing before hiring for it and need proof this channel can deliver.
Marketing Generalists: You already run social, email, and more. This course hands you the process and the documents that go with it.
Freelancers & Agency Teams: You want to add influencer services to your offer at a price that reflects real expertise.
What's included
Live sessions
Learn directly from Georgina Whalen in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
2 live sessions • 12 lessons • 7 projects
Week 1
Feb
14
Optional: Course Launch Call
Welcome to Class & Influencer Marketing Overview
Build Trust, Reach New Audiences, Impact Buying Decisions
Campaign Planning
Schedule
Live sessions
1-2 hrs / week
Sat, Feb 14
6:00 PM—6:45 PM (UTC)
Sat, Mar 14
5:00 PM—5:45 PM (UTC)
Projects
2-3 hrs / week
Async content
1 hr / week
Testimonials
- From the very first time speaking with Georgina, she overwhelmed me with relevant ideas and advice. Georgina shows deep empathy and care for others. She is persistent with follow-up to ensure that action is taken, and this difference has made a significant impact on my results.
Matt Greener
Chief Marketing Officer at TINT - I have worked with Georgina on several projects and she is awesome! She is professional, friendly and very talented. It has been a real pleasure with working with Georgina and I highly recommend her!
Christian Spoerl
Vice President at revbunny 🐇 - This was an amazing course and the instruction was concise and practical! I'm excited for how my business can grow with this strategy and course materials!
Budelynn Noël
Founder & CEO - Georgina gave us tons of information regarding how we can implement influencer programs for our company
Sandy Sandler
CEO at HPA Enterprises, Inc
Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort