Amazon

Hilton

Kraft Heinz

Walmart

Land Rover

The Influencer Marketing Institute

Cohort 5

Winter Cohort 2

Second Summer Cohortx

Receive the guidance and resources needed to run a comprehensive, successful influencer campaigns.

Winter 2023 Cohort

Cohort 4

This e-course is the most comprehensive resource available to help you create awareness, engagement,

The Influencer Marketing Masterclass: Cohort 3

Spring 2024 Cohort

Summer 2024 Cohort

Learn actionable processes to run influencer campaigns to drive awareness, engagement, and revenue. 

How to Launch an Influencer Campaign

Winter Cohort 2024

Let's prepare for a revenue-driving Q1 and get your  influencer marketing campaign systems in place.

Q4 Cohort

Winter 2025 Cohort

Learn actionable processes to run influencer campaigns to drive awareness, engagement, and revenue.

Spring 2025 Cohort

This course will you master influencer marketing attribution and track campaign performance.

The ROI Playbook: Measuring Influencer Marketing Success

Spring 2025 Cohort 2

June 2025 Cohort 

Summer 2025 Cohort

Fall 2025 Cohort

Our framework finds the perfect platform to scale your influencer ROI and save you thousands.

Winter 2026 Cohort

A 4-week cohort taught by a Fortune 500 influencer strategist, built for SMBs.

Influencer Marketing for SMBs - How to Build, Launch & Measure in 90 Days

This template allows you to track all steps throughout the process of running an influencer marketing campaign; negotiating, contracting, launch call/welcome email, product/service distribution, briefing, draft review, feedback phase, content live, reporting, and more.

Campaign Management Template

This template allows you to track influencer performance with metrics like reach, impressions, sticker taps, engagements, and more! Google Sheets &amp; Excel compatible.

Influencer Marketing Report Template

This resource will help protect both your brand and your influencer partners from an imbalance in expectations, unforeseen circumstances, and more. It includes non-disclosure and confidentiality clauses, compensation models, timelines and milestones, campaign guidelines, usage, exclusivity, content rights, and grounds for termination.

Influencer Contract Template

Learn actionable processes to run effective and efficient influencer campaigns to drive awareness, engagement, and revenue.

Georgina Whalen

Project Manager

Founder / inventor of Bowdabra

In today's digital landscape, influencer marketing stands as a powerful tool for marketers, agency owners, and founders seeking to amplify their brand's reach and authenticity. By leveraging influencers who resonate with your target audience, you can create genuine connections and foster trust in a way that traditional advertising often struggles to achieve. Influencers bring credibility and relatability, making your brand's message more impactful and engaging. Additionally, influencer marketing provides unparalleled access to niche communities, offering precise targeting and higher ROI. For agency owners and founders, integrating influencer strategies not only diversifies your marketing efforts but also aligns your brand with innovative trends, ensuring you stay ahead in a competitive market. Embracing influencer marketing is not just an option; it's a strategic imperative to drive growth, build loyalty, and achieve long-term success.

Why Influencer Marketing?

Course Syllabus

There will be homework in addition to worksheets for you to complete. Set aside the time to invest in yourself and your business.

Weekly projects

Course schedule

Startup founders who want to increase awareness, engagement, generate high-quality content, and sales.

Small-to-Medium Business Owners who want to test influencer marketing before taking the plunge in hiring someone to do it full-time

Freelancers or Consultantswho know would like to learn more and add influencer services to your current digital marketing offerings.

For B2C Startup Founders, SMBs, Freelancers, Consultants, and Agency Marketers.

Run an influencer campaign with confidence

Are you looking to tap into Gen Z and millennial consumer markets?&nbsp;Are you launching a new <a href="https://www.chicagotribune.com/consumer-reviews/sns-bestreviews-home-most-instagrammable-decor-from-amazon-20200220-lkab7c6hfra2hlvtv3rsbgjaha-story.html" rel="noopener noreferrer" target="_blank">Instagrammable product</a> that can capitalize on or even become a new trend? Or does your business need a boost in credibility from reliable sources? AI Resource: top influencer ID software

Define Your Influencer Marketing Goals
 

Identify your unique selling points and use them to find influencers in a similar niche who can help you build consumer trust.&nbsp;Be prepared to let your influencers take the reins in some cases; it helps to let your marketing efforts originate from a place of authenticity.

Create an Influencer Marketing Campaign Concept
 

Social media influencers can tap into the emotions of your target audiences and inspire them to engage with your brand to help you achieve your marketing goals.&nbsp;Make sure the actions you plan to take align with those goals and expected outcomes across the board.

Define Your Target Audience & Distribution Channels

I ran competitive influencer campaigns for Reebok, Procter &amp; Gamble, Land Rover/Jaguar Canada, Kraft Heinz, and Converse centered around data trends and high-quality, engaging content.Gain the&nbsp;insider knowledge at an accessible cost.

Common Influencer Campaign Mistakes to Avoid
 

How to find the influencers who align with your current top spenders (or those who are already looking for your product or service!)

Finding the Right Influencers

Learn the best outreach and ongoing communication tactics to create your influencer partners engaged and connected to your brand.

Communicate with Influencers Effectively & Efficiently

What to include in your contracts depending on the content you need, where you want to post it, how long you would like to use the content, and more! AI Resource: the top tools to streamline influencer contracts

Influencer Contracting 101

Now that you're up and running, how will you maintain momentum to reach the finish line (gorgeous content, an engaged audience, increased following, and revenue!)

How to Manage Your Influencer Marketing Campaign

What is most important for your campaign? Reach, CPA, engagement, earned media value, click-through-rates, etc. are all examples of reliable ways to check the effectiveness of your influencer marketing campaign beyond just revenue. AI Resource: performance benchmarking

How to Get the Highest Return on Your Influencer Investment

Make sure you're gaining the insights behind what worked, what did not, and how to use these learnings to iterate even more successfully in the future. AI Resource: the top tools to personalize and templatize influencer outreach

Campaign Tracking ROI & Reporting

The UGC Revolution Leverage Creators to Drive Maximum Impact

Amber Kai

Amber Kai is the Founder of Sequincial - a creative marketing consulting firm based in Los Angeles, that caters to brands and agencies.

Influencer Marketing Consultant

Gain a comprehensive understanding of what UGC is, its significance in the digital marketing landscape, and how it d

Understanding User-Generated Content (UGC):

Learn strategies for identifying and collaborating with micro-creators to enhance brand visibility and engagement.

Leveraging Micro-Creators in Your Marketing

Gain insights into best practices for integrating UGC into marketing strategies to drive maximum impact.

Maximizing Impact Through UGC:

How to Craft an Influencer Marketing Campaign Concept

Influencer Marketing Executive & Consultant: previously; Amazon
Guest Lecturer: NYU
Influencer Advisory Board Member: The Clorox Company
 

Hone in on your most compelling campaign concepts to increase your ROI

Run Cost-Effective Influencer Campaigns

Reach new market segments and diversify your brand's appeal with the right campaign concept

Catapult Your Brand to Top of Feed & Mind

Reach the right consumers with the right message, right when they're primed to receive it

The Influencer Marketing Institute Influencer operations and workflows for SMBs

The Influencer Marketing Institute

About Georgina

Courses