Build Growth Agents in Claude Code

4.8 (4)

Grace Man

VP, Product Growth | Ex-Microsoft |

A team of agents you run, no code, for product, growth, and marketing.

You own the signals and the roadmap, but growth and go-to-market still runs as three separate scrambles. Product, growth, and marketing keep their own tools, and the real work lands back on you.

The rare thing is running them as one system: the intersection of product, growth, and marketing. Product owns the signals and the roadmap, growth owns pipeline, marketing owns demand.

This workshop is built to bridge that gap.

Most product and growth leaders already use AI. Very few have built a system with it. That gap is your edge, and it is still open.

The old way is one task, one prompt, one tool. Your product and pipeline fire signals all day: pricing-page visits, activation stalls, usage decay, hot replies. The new way is a team of agents that act on them and compound at ten times the output quality.

There is no shortage of information about Claude Code online. The difference is learning by doing, live on your own account, no code.

You will leave with:

Confidence using Claude Code, no code needed
Agents that talk to each other and act on real buying and product signals
Compound growth at 10x output quality

The teams that build this now will outpace the ones still buying tools.

What you’ll learn

Build a system of agents in Claude, no code: setup, a content agent, an outbound agent, the loop that connects them, and Claude Design.

Install Claude Code, connect your account, and set up the workspace your agents run from. No code and no setup experience needed.
Build the context files Claude reads on every task: your product, brand, design system, and voice, so output is on brand from draft one.
Leave with the foundation every agent in this session sits on, ready to build on your own stack.

Turn product signals, activation stalls, usage decay, expansion, into content that speaks to what users do next.
Turn meeting transcripts and rough ideas into a brief, a newsletter, three LinkedIn angles, and a long form hook, in your voice.
Matching Claude Design visuals from the same brief, staged in a review folder for you to approve and publish.

Build the agent that reads a signal, a reply, a job change, or usage decay, predicts intent, and checks your ICP.
The agent scores the right people and drafts the first touch, so your pipeline never goes quiet.
Open a queue of ready to send drafts, edit if you want, and send. Nothing sends without your approval.

Connect both agents in Claude Code: lead scoring across tiers, sequence timing, and exit logic when a lead replies.
Schedule the system to run, so a daily brief lands in your inbox or Slack each morning.
Results feed the next brief, so scoring, timing, and content improve each cycle.

Generate branded visuals and marketing materials from your approved brief, using your design system context file.
Every asset ships on brand, with no template queue and no back and forth.
Plug Claude Design into your content agent so visuals come out alongside the copy.

Set the human checkpoints: what runs on autopilot and what waits for you, so you scale output without losing control.
Direct Claude Code in plain English to build the skills, then schedule them to run.
Leave with a 30-minute weekly rhythm to tune both agents and compound the gains.

Workshop agenda

Start in Claude Code and Cowork: Setup, Workspace, and Your First Build
Install Claude Code, connect your account, and build the context files Claude reads on every task: your product, brand, design system, and voice. No code, and the foundation every build sits on.
Build the Growth Content Agent: Product Signals and Ideas into Content
In Claude Code, build the skill that turns product signals and meeting transcripts into a brief, a newsletter, three LinkedIn angles, and a hook, in your voice, with matching Claude Design visuals.
Build the Growth Outbound and CRM Agent: Signal to First Draft, ICP Checked
Build the Claude Code skill that reads a buying or product signal, predicts intent, checks your ICP, and drafts the next action to a review queue. Nothing sends without your approval.
Connect the Growth System in Claude Code: Scoring, Timing, and a Daily Brief
Wire both agents together in Claude Code: lead scoring across tiers, sequence timing with exit logic, and a daily brief of who to reach. Schedule it to run, so the system compounds.
Bonus Build: On-Brand Product and Marketing Assets with Claude Design
Generate branded visuals and marketing assets from the same approved brief with Claude Design, using your design system context file, so every piece ships on brand without a designer in the loop.
Live Build Time, Q&A, and Feedback
Finish your build in Claude Code, get feedback, and troubleshoot. You are not watching a demo. You are building on your own account, with your own data.

Learn directly from Grace

Grace Man

Contact

VP, Product Growth | Ex-Microsoft

See all products from Grace

Who this workshop is for

Product managers and product growth leaders
Who own the signals: usage, funnels, telemetry, and want agents that act on them.
Growth marketers and marketing leaders
Who are ready to build their own agents: content, outbound, and pipeline intelligence from scratch.
Builders, operators, and GTM teams
Who want hands on, no code agent building fluency with Claude Code.

Prerequisites

Claude Pro Plan, or Max Plan, or above
Required to run Claude Code. Pro is enough for everything you build in this workshop.
Your product & brand assets: colours, fonts, on-brand examples
Used to build your design system context file in setup. A logo, your colours and fonts, and a few on-brand posts are enough.
Your raw copy / meeting notes and CRM or lead list
A recent raw copy, meeting note or transcript for the content agent, and a CSV or spreadsheet of your CRM or leads for the outbound agent.

What's included

Live sessions

Learn directly from Grace Man in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Free resource

Build No-Code Marketing Agents with Claude Code & Cowork

How Claude Cowork and Claude Code Work Together

This session demos both side by side on the same content workflow, so you can see when to use each.

Turn One Transcript into Five Content Assets

Watch a meeting transcript become a newsletter, LinkedIn posts, an article hook, and a summary in your brand voice.

What It Really Takes to Build an AI Content Agent

How to build a repeatable content workflow with context, files, and defined outputs that runs consistently.

Why Claude Code Is No-Code for Marketing Teams & How to Use

How marketing teams can automate real content workflows without coding.

Testimonials

As I was exploring the mental health product area, Grace provided nuanced approaches to creating value for target customers, and shared her excitement toward the future potential of the product. If you have a product idea and looking for feedback on products, I recommend speaking to Grace.
Jae Kim
Director of Product, ex-Meta
What stands out about Grace is her structured and practical approach. She doesn’t just give ideas — she helps turn them into actionable steps that feel manageable. Her advice is grounded in real experience from building her own successful AI strategy business, which makes her guidance highly credible and practical.
James C. Mott, Ph.D.
AI Data Scientist | Ex-IBM
Grace, Your insights into the industry and your ability to connect the dots are truly impressive. I left today's session feeling inspired to dig deep on some new topics.
Jeremy Edwards
Senior Product Manager, Starbucks | ex-SAP
Grace is an inspiring leader with a real gift for making complex ideas feel clear and approachable. Whether you're just starting out or looking to take things to the next level, her guidance and insights are incredibly valuable. She's thoughtful and truly committed to helping others grow. I would highly recommend her to anyone looking to deepen their understanding of AI strategy or leadership.
Toey Chitmanasak
Regional CRM & Data Manager at Michelin
Grace combines deep knowledge with a clear, strategic communication style that resonates with everyone (students loved her). She's not only an AI expert, but an experienced marketer, helping us strategise new ideas for growth.
Caroline Sumartonjo
Strategic Partnerships & Global Communications