Build Growth Agents in Claude Code

Grace Man

VP, Growth | Ex-Microsoft |

A team of agents you run, no code, for product and growth.

You own the signals and the roadmap, but growth and go-to-market still run as three separate scrambles. Product, growth, and marketing keep their own tools, and the real work lands back on you.

The rare thing is running them as one system: the intersection of product, growth, and marketing. Product owns the signals and the roadmap, growth owns pipeline, marketing owns demand.

This workshop is built to bridge that gap.

Most growth leaders and operators already use AI. Very few have built a system with it. That gap is your edge, and it is still open.

The old way is one task, one prompt, one tool. Your product and pipeline fire signals all day: pricing-page visits, activation stalls, usage decay, hot replies. The new way is a team of agents that act on them and compound at ten times the quality.

There is no shortage of information about Claude Code online. The difference is learning by doing, live on your own account, no code.

You will leave with:

  • Confidence using Claude Code, no code needed

  • Agents that talk to each other and act on real buying and product signals

  • Compound growth at 10x output quality

The teams that build this now will outpace the ones still buying tools.

What you’ll learn

Build the five agents that run product, growth, and marketing as one system in Claude: signal, content, outbound, retention, and the gate.

  • Install Claude, connect your account, and set up the one workspace your agents run from. No code and no setup experience needed.

  • Build the context files Claude reads on every task: product, brand, voice, ICP, and a design system of colours, type, and components.

  • One design system feeds it all: product prototypes, decks, reports, and on-brand collateral. No designer, and the three scrambles end.

  • Point one agent at your product and pipeline: pricing visits, activation stalls, usage decay, and hot replies, watched on a schedule.

  • It reads the signals as facts and flags what changed, so you act on what your data already knows.

  • This is the source every other agent acts on. Monitor is where the loop starts.

  • Turn one signal into research and a week of content: a brief, a newsletter, three LinkedIn angles, and a hook, in your voice.

  • You approve the brief before a word is written, and the draft before anything publishes.

  • Matching Claude Design visuals come from the same brief, staged for you to approve and publish.

  • A signal becomes a first touch: intent predicted, ICP checked, two angles staged to a review queue.

  • Exit logic stops the sequence the moment they reply, so no one gets a stale follow-up.

  • Nothing sends without your approval. You edit or kill any draft.

  • Point the same signals at your customers: the stalled setup, the drop in use, the account going quiet.

  • The agent catches drift weeks before churn and drafts the one thing that brings them back.

  • Winning is the vanity, keeping is the business. Same signal layer, different question.

  • Decide what each agent runs alone and what waits for you: gate tiers per scope, read-only by default, named sign-off.

  • Put a hard cap on spend, so the system scales output without a surprise bill.

  • It drafts, you stay accountable. This is what makes it safe to trust.

Workshop agenda

  • Set Up the Shared Context Layer and Design System

    Install Claude Code, connect your account, and build the files every agent reads: product, brand, voice, and a design system of colours, type, and components. No code, the shared foundation.

  • The Signal Watcher That Reads Your Real Product Data

    Build the agent that watches your product and pipeline on a schedule: pricing visits, activation stalls, usage decay, and hot replies. This is the source every other agent acts on.

  • The Research and Content Agent That Drafts in Your Voice

    Turn one signal into research and a week of content: a brief, a newsletter, three LinkedIn angles, and a hook, in your voice, with matching Claude Design visuals. You approve the brief first.

  • A Warm Outbound Sequence With Exit Logic

    A signal becomes a first touch: intent predicted, ICP checked, drafts staged to a review queue. The sequence stops the moment they reply. Nothing sends without your approval.

  • The Retention Agent Pointed at Usage Decay

    Point the same signals at your customers: catch the stalled setup and the drop in use weeks before churn, and draft the one thing that brings them back. Keeping is the business.

  • The Gate Tiers and Cost Caps That Keep It Safe

    Set what runs alone and what waits for you: gate tiers per agent, read-only by default, named sign-off, and a hard cap on spend. It drafts, you stay accountable and in budget.

  • Live Build Time, Q&A, and Feedback

    Finish your build in Claude Code, get feedback, and troubleshoot. You are not watching a demo. You build on your own account, with your own data, and leave with the folder.

Learn directly from Grace

Grace Man

Grace Man

Agentic Growth Marketing | Ex-Microsoft

Microsoft
Canon EMEA
Pfizer
See all products from Grace

Who this workshop is for

  • Product and growth-led PMs who own the signals, usage, and roadmap, and want agents that act on that product data, not more dashboards.

  • Growth and marketing leaders who own pipeline and demand, and want content, outbound, and retention running on real signals, not guesswork.

  • Builders, operators, and founders doing all three, the team of one, who want to build the agent system on their own data, not just use AI.

Prerequisites

  • A paid Claude account and Claude Code, no coding

    Claude Pro or Max with Claude Code installed, no API key. Connectors on where you use them: Gmail, Notion, Slack, CRM/Hubspot, GitHub.

  • Your own brand, content, and pipeline material

    A brand guideline or a site to pull one from, real transcripts from Granola or Fireflies, and a lead list or a CRM connected to Claude.

  • Real product data and one problem to solve

    A product signal source your agents can read, analytics, usage, or CRM, plus one real growth problem you want them to work on.

What's included

Grace Man

Live sessions

Learn directly from Grace Man in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Testimonials

  • As I was exploring the mental health product area, Grace provided nuanced approaches to creating value for target customers, and shared her excitement toward the future potential of the product. If you have a product idea and looking for feedback on products, I recommend speaking to Grace.

    Testimonial author image

    Jae Kim

    Director of Product, ex-Meta
  • What stands out about Grace is her structured and practical approach. She doesn’t just give ideas — she helps turn them into actionable steps that feel manageable. Her advice is grounded in real experience from building her own successful AI strategy business, which makes her guidance highly credible and practical.

    Testimonial author image

    James C. Mott, Ph.D.

    AI Data Scientist | Ex-IBM
  • Grace, Your insights into the industry and your ability to connect the dots are truly impressive. I left today's session feeling inspired to dig deep on some new topics.

    Testimonial author image

    Jeremy Edwards

    Senior Product Manager, Starbucks | ex-SAP
  • Grace is an inspiring leader with a real gift for making complex ideas feel clear and approachable. Whether you're just starting out or looking to take things to the next level, her guidance and insights are incredibly valuable. She's thoughtful and truly committed to helping others grow. I would highly recommend her to anyone looking to deepen their understanding of AI strategy or leadership.

    Testimonial author image

    Toey Chitmanasak

    Regional CRM & Data Manager at Michelin
  • Grace combines deep knowledge with a clear, strategic communication style that resonates with everyone (students loved her). She's not only an AI expert, but an experienced marketer, helping us strategise new ideas for growth.

    Testimonial author image

    Caroline Sumartonjo

    Strategic Partnerships & Global Communications

Additional Alumni Reviews

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$460

USD

Aug 26
·

1–4pm EDT

Enroll