AI Entrepreneur & Advisor | Ex-Google

A hands-on workshop where you build six custom AI teammates — in Claude, ChatGPT, Gemini, or Copilot — trained on your brand, your workflow, and your actual recurring tasks.
Most people use AI like a search engine with better grammar. They type a prompt, get an output, edit it, and repeat. That's not delegation — that's a faster way to do the same work.
This workshop skips the intro and goes straight to building. You'll learn one repeatable framework for creating AI teammates — trained on your specific role, voice, goals, and constraints — then apply it six times across the session. By the end, you'll have teammates focused on the work you do most: content creation, data analysis, research, reporting, meeting action items, summarization, copyediting...the list goes on.
The platform doesn't matter. Claude, ChatGPT, Gemini, Copilot — the framework works across all of them. What matters is knowing how to build teammates that produce outputs you can actually use, not outputs you have to rewrite.
The mental model shift from prompting to delegation. What separates a generic AI response from a trained, role-specific teammate— and why platform doesn't matter as much as the framework.
The repeatable system for building any teammate: role, context, goals, constraints, and voice. Students learn this once and apply it to every teammate they build for the rest of the session.
Build your first two teammates—both focused on daily tasks, such as document summarization, meeting action items, or data analysis—based on your own process.
Build two more teammates—both focused on creation activities, such as writing blog or social posts, newsletter, emails, proposals, or weekly report—trained on your voice, style, and tone.
Build your final two teammates—personas that will act as sounding boards, such as your target buyer, a market analyst, or even your boss—testing ideas and providing feedback before it's too late.
Pressure-test your teammates with real tasks. Natalie reviews 3–4 live, coaches on what's working and what to sharpen, and covers the most common failure modes and how to fix them.
How to apply the same system to any new teammate you need after today. Students document their framework for reuse. Live Q&A on their specific workflows and use cases.
Leave with 6 custom AI teammates built for your actual work — and a repeatable framework to build more on your own.
Learn the mental model shift from prompting to delegation — and why the framework matters more than the platform
Apply this distinction immediately to every tool you already use: Claude, ChatGPT, Gemini, or Copilot
Master the five elements — role, inputs, task, process, outputs, and boundaries — that turn any AI into a trained collaborator
Use this framework once and apply it to every new teammate you build long after the session ends
Create teammates that synthesizes research and surfaces insights in an actionable format aligned with your use
Build teammates that analyze data and surface action item assigned to you in your desired format
Create teammates that write, analyze, and support campaigns in your voice — not a generic AI voice
Train them on your goals, tone, and preferences so outputs are ready to use, not just ready to edit
Create teammates that are brutally honest with you to improve the impact of your project
Receive honest feedback on your content, plans, and ideas by Monday morning—don't wait for a scheduled review to improve your outputs
Document your teammate-building system so you can replicate it for any new role or workflow
Know exactly how to troubleshoot, refine, and improve teammates as your needs evolve

AI Entrepreneur & Speaker, Former Applied AI for Marketing at Google, 2x B2B CMO

Marketers already using AI daily who feel like they're still doing most of the work — and want to finally delegate, not just prompt.
Marketing managers, content leads, and campaign managers who handle high-volume recurring work that AI could be doing for them.
Professionals ready to skip the AI basics and go straight to building custom tools trained on their actual workflows and brand.

Live sessions
Learn directly from Natalie Lambert in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
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$299
USD