Natalie Lambert

Live course begins on December 3rd. The first on-demand session will be available on November 25th.

Nov-Dec 2024

Feb-Mar 2025

June-July 2025

August 2025

Oct-Nov2025

Cohort 1

Cohort 2

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Automating professional workflows with AI tools — productivity, operations, and task automation.

Stop prompting. Start delegating. Build a team that delivers.

AI Entrepreneur & Advisor | Ex-Google

AI Entrepreneur & Speaker, Former Applied AI for Marketing at Google, 2x B2B CMO

Build Your AI Team: A 4-Hour Workshop

VP of People

Senior HRBP

Project, Event & Marketing Management

B2B Marketer

Sr. Director GTM Program & Content

Startup founders building new businesses, from MVP to scale.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Using AI coding assistants and tools to write, review, and ship code faster.

Using AI tools like Cursor, Replit, and Lovable to build and ship functional software without a traditional engineering background.

Turn data into dashboards, automate work with Chrome extensions, and build interactive ROI calculators to capture leads.

AI Entrepreneur | Keynote Speaker & AI Advisor | Former Applied AI at Google

The Marketing Engineer: Vibe Coding for Non-Coders

Content & Social Media Marketing Manager

Research Strategist

Sr. Sales Development Manager

Global Content Marketing Manager

If you’re already dabbling with AI but still feel like you’re doing most of the heavy lifting, this course is your next step. Over four weeks, you'll build a team of AI collaborators—each trained for a specific role in your marketing process. From content creation and campaign reporting to audience insights and partner marketing, your AI teammates will help you move faster, work smarter, and deliver stronger results. This isn’t about learning a few new prompts. It’s about designing and training custom AI models that understand your goals, workflows, and brand—and can be used again and again to scale your efforts without sacrificing quality. What makes this course different? Led by Natalie Lambert—a former industry analyst, two-time CMO, and Google’s first Applied AI for Marketing Executive—this course is built on real-world experience helping marketing teams apply AI to get measurable results. At Google, Natalie helped teams identify the right tools and use cases. Now, she brings that same clarity and structure to help you build an AI marketing team that saves you time, improves your output, and increases your impact. You don’t need a technical background. You need a marketing workflow—and we’ll build one powered by AI that works for you. Over four weeks, you'll attend four live sessions, where you’ll: 1) Master prompting best practices for marketingLearn how to craft prompts that generate high-quality, on-brand outputs—consistently. You’ll build a set of reliable prompts that improve your writing, surface insights from data, and support clearer communication across channels. 2) Create task-based AI teammatesBuild lightweight AI assistants to handle recurring or time-consuming tasks—like summarizing research, generating campaign reports, or condensing meeting notes. These teammates won’t just save you time; they’ll keep you focused on the work that actually needs your input. 3) Build function-specific AI teammatesDesign and train AI models to take on high-impact marketing tasks—such as drafting web copy, optimizing ad campaigns, preparing executive updates, or creating partner briefs. Each “teammate” will be tailored to your brand’s style and strategic goals, so they can work alongside you to scale your efforts with consistency and quality. 4) Design perspective-based AI teammatesDevelop AI-powered personas that represent your target audiences (varied by industry, company size, and more), partners, analysts, or internal stakeholders. These models will act as sounding boards—testing campaign ideas, providing feedback, and helping you shape initiatives that resonate. Once built, they can be reused to validate future campaigns before they launch. 5) Learn the rules, risks, and responsibilities of using AI in marketingGet practical guidance on using AI responsibly. You’ll learn about copyright considerations, disclosure practices, and the risks of publishing inaccurate or misleading outputs—along with where AI can be most effective and where human input is still essential. By the end of this course, you will: 1) Build a team of personalized AI collaborators—each trained for a specific role in your marketing workflow. 2) Create higher-quality outputs faster, by delegating repeatable tasks to your custom AI teammates. 3) Learn how to prompt, guide, and refine AI to get consistent, on-brand results. 4) Understand the ethical and practical risks of using AI in content—and how to avoid them. 5) Earn a LinkedIn-ready certification to showcase your skills and strategic know-how. Unlike other AI courses, this one isn’t just about using tools—it’s about building a scalable marketing system powered by AI, designed around how you work. It’s practical, repeatable, and immediately applicable. And because it’s often eligible for employer reimbursement through professional development programs, it’s a smart investment in your growth.

Build your AI marketing team to automate tasks, elevate content & amplify impact

Course syllabus

From October 17th to November 7th.

Fridays

Optional weekly office hours to ask any questions you have about the material or AI projects you are working on.

Office hours

Session assignments that allow you to practice what you learned as well as build AI teammates that help you&nbsp;produce higher-quality content, faster and more consistently.

Weekly assignments

Course Schedule

Marketing professionals looking to automate workflows across content, campaigns, analytics, and more—freeing up time for higher-value work.

Entrepreneurs &amp; small business owners who want to scale marketing without adding headcount.

Anyone in content-heavy roles from comms teams to campaign and content marketers—who want AI teammates that actually help get work done.

Who is this course for

What you’ll get out of this course

Understand how AI can support—not replace—your marketing process. You’ll learn its strengths and limitations, when to lean on it, and when to step in, so you can use it with confidence, clarity, and control.

The must-know foundations of AI-assisted writing

Master the art of prompting and model training to get outputs that aren’t just faster, but sharper. You’ll build reusable templates and AI teammates that reflect your brand, audience, and communication goals—saving you time while improving results.

A system for working smarter across content, campaigns, and analytics

You’ll create different types of AI teammates—from content creators to data analysts. These aren’t one-off demos. You’ll walk away with a functioning, repeatable system that supports your marketing long-term.

Hands-on experience building your AI marketing team

Your AI teammates will be trained using your own data, goals, and preferences—so they can assist with real tasks like drafting content, analyzing campaign performance, summarizing research, or preparing executive updates. Once built, they’re yours to keep and refine over time.

Custom AI models and automations, built around your real workflow

You’ll earn an AI for Marketing certification to share on LinkedIn or add to your resume—demonstrating your ability to strategically apply AI to everyday writing challenges.

A certification to showcase your skills and boost your career

Build AI automations that write, analyze, and execute—helping you move faster, work smarter, and deliver bigger results.

You have the ideas. You know exactly what calculator, quiz, website, or dashboard would move the needle. But you're blocked. Waiting on an agency, begging for engineering time, or struggling with generic, clunky no-code templates.The "Marketing Engineer" is a new breed of professional who doesn't wait.In this 4-week cohort, you'll master Vibe Coding — the art of using natural language to command AI to build real, deployed software. We're not just chatting with chatbots here; we're building deployed web apps with databases, interactive UIs, Google App Scripts, and Chrome extensions.By the end of this course, you won't just have a certificate. You'll have a portfolio of 4 live apps and the superpower to build whatever you can imagine.The preferred tool stack for this course is: Claude Code or OpenAI Codex, GitHub, Supabase, and Vercel. Google Antigravity can also be used.

Building software isn't just for engineers anymore.

Build interactive web apps from sketches or data

Build Chrome extensions and App Scripts to automate daily tasks

Build lead-gen tools like ROI calculators & quizzes

Master the "Marketing Engineer" tech stack

Marketers who want to build their own landing pages, ROI calculators, and internal automation tools without waiting or paying for support.

Founders &amp; solopreneurs Who need to build custom tools to run their business operations efficiently without hiring a technical team.

Non-technical leaders who want to start prototyping working concepts to show their product teams exactly what they want.

Vibe Coding for Non-Technical Leaders

From Idea to Live App: Vibe Coding for Marketers

Vibe Code Your First Personal Productivity App

Working with AI as a Teammate

Lisa Peyton

Create Multi-Format Content with AI Tools

Get Started with AI-Powered Video Creation

Google

Citrix

Forrester

GenEdge

A hands-on workshop where you build 3 Tasks and 3 Roles—the building blocks of your AI team.Most people use AI like a faster search engine. They open a chat, type a prompt, edit the output, and repeat the whole thing tomorrow. That's not a team—that's a faster way to stay in the same loop.This workshop teaches one repeatable framework built on two things: Tasks and Roles. A Task is a modular, trained capability—it knows exactly how to do one specific job, every time, without you re-explaining it. A Role is a coordinator—it sequences Tasks, directs the work, and gets things done on your behalf. Wire them together and you have a Team. You'll build all the way through it and leave with the foundation of a functioning AI team built around your actual work.The framework works across Claude, ChatGPT, Gemini, and Copilot, but Claude and ChatGPT Skills are where the real power lives and are the preferred tools for this course.

Walk away with a repeatable framework for building and growing your AI team.

The Tasks and Roles framework

How to build Tasks that work without babysitting

How to build Roles that coordinate and direct

Building and troubleshooting your team

Marketers already using AI daily who feel like they're still doing most of the work — and want to finally delegate, not just prompt.

Marketing managers, content leads, and campaign managers who handle high-volume recurring work that AI could be doing for them.

Professionals ready to skip the AI basics and go straight to building custom tools trained on their actual workflows and brand.

Learn directly from Natalie Lambert

Natalie Lambert

Courses

Build Your AI Marketing Team