Natalie Lambert

Live course begins on December 3rd. The first on-demand session will be available on November 25th.

Nov-Dec 2024

Feb-Mar 2025

June-July 2025

August 2025

Oct-Nov2025

Cohort 2

Cohort 1

Turn data into dashboards, automate work with Chrome extensions, and build interactive ROI calculators to capture leads.

AI Entrepreneur & Advisor | Ex-Google

AI Entrepreneur | Keynote Speaker & AI Advisor | Former Applied AI at Google

The Marketing Engineer: Vibe Coding for Non-Coders

Content & Social Media Marketing Manager

Research Strategist

Sr. Sales Development Manager

Principal Consultant

Airbnb Automation Expert

AI project management

Build AI automations that write, analyze, and execute—helping you move faster, work smarter, and deliver bigger results.

AI Entrepreneur & Speaker, Former Applied AI for Marketing at Google, 2x B2B CMO

Build Your AI Marketing Team

Marketing Director

Head of Lifecycle Marketing

Freelance Product Marketer 

Head of Marketing

You have the ideas. You know exactly what calculator, quiz, website, or dashboard would move the needle. But you're blocked. Waiting on an agency, begging for engineering time, or struggling with generic, clunky no-code templates.The "Marketing Engineer" is a new breed of professional who doesn't wait.In this 4-week cohort, you'll master Vibe Coding — the art of using natural language to command AI to build real, deployed software. We're not just chatting with chatbots here; we're building deployed web apps with databases, interactive UIs, Google App Scripts, and Chrome extensions.By the end of this course, you won't just have a certificate. You'll have a portfolio of 4 live apps and the superpower to build whatever you can imagine.The preferred tool stack for this course is: Claude Code or OpenAI Codex, GitHub, Supabase, and Vercel. Google Antigravity can also be used.

Building software isn't just for engineers anymore.

Build interactive web apps from sketches or data

Build Chrome extensions and App Scripts to automate daily tasks

Build lead-gen tools like ROI calculators & quizzes

Master the "Marketing Engineer" tech stack

Marketers who want to build their own landing pages, ROI calculators, and internal automation tools without waiting or paying for support.

Founders &amp; solopreneurs Who need to build custom tools to run their business operations efficiently without hiring a technical team.

Non-technical leaders who want to start prototyping working concepts to show their product teams exactly what they want.

If you’re already dabbling with AI but still feel like you’re doing most of the heavy lifting, this course is your next step. Over four weeks, you'll build a team of AI collaborators—each trained for a specific role in your marketing process. From content creation and campaign reporting to audience insights and partner marketing, your AI teammates will help you move faster, work smarter, and deliver stronger results. This isn’t about learning a few new prompts. It’s about designing and training custom AI models that understand your goals, workflows, and brand—and can be used again and again to scale your efforts without sacrificing quality. What makes this course different? Led by Natalie Lambert—a former industry analyst, two-time CMO, and Google’s first Applied AI for Marketing Executive—this course is built on real-world experience helping marketing teams apply AI to get measurable results. At Google, Natalie helped teams identify the right tools and use cases. Now, she brings that same clarity and structure to help you build an AI marketing team that saves you time, improves your output, and increases your impact. You don’t need a technical background. You need a marketing workflow—and we’ll build one powered by AI that works for you. Over four weeks, you'll attend four live sessions, where you’ll: 1) Master prompting best practices for marketingLearn how to craft prompts that generate high-quality, on-brand outputs—consistently. You’ll build a set of reliable prompts that improve your writing, surface insights from data, and support clearer communication across channels. 2) Create task-based AI teammatesBuild lightweight AI assistants to handle recurring or time-consuming tasks—like summarizing research, generating campaign reports, or condensing meeting notes. These teammates won’t just save you time; they’ll keep you focused on the work that actually needs your input. 3) Build function-specific AI teammatesDesign and train AI models to take on high-impact marketing tasks—such as drafting web copy, optimizing ad campaigns, preparing executive updates, or creating partner briefs. Each “teammate” will be tailored to your brand’s style and strategic goals, so they can work alongside you to scale your efforts with consistency and quality. 4) Design perspective-based AI teammatesDevelop AI-powered personas that represent your target audiences (varied by industry, company size, and more), partners, analysts, or internal stakeholders. These models will act as sounding boards—testing campaign ideas, providing feedback, and helping you shape initiatives that resonate. Once built, they can be reused to validate future campaigns before they launch. 5) Learn the rules, risks, and responsibilities of using AI in marketingGet practical guidance on using AI responsibly. You’ll learn about copyright considerations, disclosure practices, and the risks of publishing inaccurate or misleading outputs—along with where AI can be most effective and where human input is still essential. By the end of this course, you will: 1) Build a team of personalized AI collaborators—each trained for a specific role in your marketing workflow. 2) Create higher-quality outputs faster, by delegating repeatable tasks to your custom AI teammates. 3) Learn how to prompt, guide, and refine AI to get consistent, on-brand results. 4) Understand the ethical and practical risks of using AI in content—and how to avoid them. 5) Earn a LinkedIn-ready certification to showcase your skills and strategic know-how. Unlike other AI courses, this one isn’t just about using tools—it’s about building a scalable marketing system powered by AI, designed around how you work. It’s practical, repeatable, and immediately applicable. And because it’s often eligible for employer reimbursement through professional development programs, it’s a smart investment in your growth.

Build your AI marketing team to automate tasks, elevate content & amplify impact

Course syllabus

From October 17th to November 7th.

Fridays

Optional weekly office hours to ask any questions you have about the material or AI projects you are working on.

Office hours

Session assignments that allow you to practice what you learned as well as build AI teammates that help you&nbsp;produce higher-quality content, faster and more consistently.

Weekly assignments

Course Schedule

Marketing professionals looking to automate workflows across content, campaigns, analytics, and more—freeing up time for higher-value work.

Entrepreneurs &amp; small business owners who want to scale marketing without adding headcount.

Anyone in content-heavy roles from comms teams to campaign and content marketers—who want AI teammates that actually help get work done.

Who is this course for

What you’ll get out of this course

Understand how AI can support—not replace—your marketing process. You’ll learn its strengths and limitations, when to lean on it, and when to step in, so you can use it with confidence, clarity, and control.

The must-know foundations of AI-assisted writing

Master the art of prompting and model training to get outputs that aren’t just faster, but sharper. You’ll build reusable templates and AI teammates that reflect your brand, audience, and communication goals—saving you time while improving results.

A system for working smarter across content, campaigns, and analytics

You’ll create different types of AI teammates—from content creators to data analysts. These aren’t one-off demos. You’ll walk away with a functioning, repeatable system that supports your marketing long-term.

Hands-on experience building your AI marketing team

Your AI teammates will be trained using your own data, goals, and preferences—so they can assist with real tasks like drafting content, analyzing campaign performance, summarizing research, or preparing executive updates. Once built, they’re yours to keep and refine over time.

Custom AI models and automations, built around your real workflow

You’ll earn an AI for Marketing certification to share on LinkedIn or add to your resume—demonstrating your ability to strategically apply AI to everyday writing challenges.

A certification to showcase your skills and boost your career

Google

Citrix

Forrester

GenEdge

Stop prompting. Start delegating. Build AI teammates that actually do the work.

A hands-on workshop where you build six custom AI teammates — in Claude, ChatGPT, Gemini, or Copilot — trained on your brand, your workflow, and your actual recurring tasks.Most people use AI like a search engine with better grammar. They type a prompt, get an output, edit it, and repeat. That's not delegation — that's a faster way to do the same work.This workshop skips the intro and goes straight to building. You'll learn one repeatable framework for creating AI teammates — trained on your specific role, voice, goals, and constraints — then apply it six times across the session. By the end, you'll have teammates focused on the work you do most: content creation, data analysis, research, reporting, meeting action items, summarization, copyediting...the list goes on.The platform doesn't matter. Claude, ChatGPT, Gemini, Copilot — the framework works across all of them. What matters is knowing how to build teammates that produce outputs you can actually use, not outputs you have to rewrite.

Leave with 6 custom AI teammates built for your actual work — and a repeatable framework to build more on your own.

Understand what makes an AI teammate vs. a generic chatbot

Learn a repeatable framework for building any AI teammate

Build teammates that follow your process and save hours per week

Build content and writing AI teammates trained on your voice, style, and brand

Build teammates that represent your target audiences to provide honest feedback

Leave with a framework to keep building after the session

Marketers already using AI daily who feel like they're still doing most of the work — and want to finally delegate, not just prompt.

Marketing managers, content leads, and campaign managers who handle high-volume recurring work that AI could be doing for them.

Professionals ready to skip the AI basics and go straight to building custom tools trained on their actual workflows and brand.

Vibe Coding for Non-Technical Leaders

AI Entrepreneur & Advisor, Former Applied AI for Marketing at Google, 2x B2B CMO

Watch as we ship a working app to solve a real business challenge instantly.

Watch a live build: From raw idea to live URL in minutes

Learn how to guide Claude Code with simple, conversational prompts. If you can write an email, you can build software.

Code using plain English and Claude Code

Learn the VIBE prompt for writing app requirements. AI builds what you envisioned without endless debugging loops.

Master "Mini-PRDs" for perfect results

From Idea to Live App: Vibe Coding for Marketers

Move from syntax to semantics. Use clear briefs to build working apps—proving that if you can write, you can code.

Create software using plain English

Watch the workflow live. Learn to take a raw idea and ship it as a working web app in minutes without engineering.

Go from raw idea to live URL in minutes

Use the VIBE framework to write prompt "briefs" that ensure AI builds tailored tools, avoiding generic templates.

Vibe Code Your First Personal Productivity App

See how ChatGPT, Claude, and Gemini can support you in creating small productivity apps for your own work.

Getting started with the tools you know

We’ll walk through the process of creating a simple productivity app—like a Chrome extension to simplify a workflow.

Building a personal micro-app step by step

Watch an app come together from a blank page, and learn the steps so you can try building your own with confidence.

Understanding the full build process

See how anyone—whether in HR, sales, marketing, or finance—can build productivity apps without needing technical skills.

Creating apps for your own work

Working with AI as a Teammate

Founder & AI Entrepreneur | Former Applied AI Executive at Google

Learn the three types of AI teammates and how to design each one for a specific kind of work.

Build the right AI teammate for the job

Understand how each AI type learns best—so you can train it once and get better results faster.

Train smarter, not harder

See how I use them to complete real tasks—what they get right and where I jump in.

Live demo: My go-to AI teammates in action

Create Multi-Format Content with AI Tools

Lisa Peyton

AI Marketer, Professor, and Innovator | Former Intel

Understand where AI fits into your workflow—and how it can support everything from strategy to production across formats

How AI helps with content marketing

Learn how to use AI tools like ChatGPT to write clear, engaging content that still sounds like you

Create strong, on-brand text content

Discover how tools like Midjourney and RunwayML can help you produce professional visuals—even if you’re not a designer

Design images that stand out

Get Started with AI-Powered Video Creation

Use AI tools like Sora, Runway, and PlayPlay to produce b-roll, tutorials, and interviews—quickly and professionally.

The types of videos AI can help you create

Learn how to guide AI to create clear, engaging videos with compelling narratives that align with your brand.

How to craft AI prompts for better video results

See how PlayPlay streamlines video production—from idea to final edit—making high-quality videos easy for anyone.

Learn directly from Natalie Lambert

Natalie Lambert

About Natalie

Courses