From Non-Technical to Builder: Ship Your First AI Product with Claude Code
Gabriela de Queiroz
Former Director of AI @ Microsoft, IBM
Stop waiting on engineering. Build it yourself in 3 hours.
🚨 Last cohort was sold out. FEW SEATS LEFT!
AI is changing who gets to build.
PMs are shipping tools they used to request from engineering. Analysts are building dashboards they used to wait weeks for. Founders are testing ideas without hiring teams first.
The gap between having an idea and shipping something real has collapsed — if you know how to direct AI correctly.
In this workshop, you'll learn the workflow modern AI builders use to go from idea → working product fast.
By the end of this workshop, you will have:
✅ A working AI-powered product built from your own idea
✅ My exclusive 6-Question Build Brief that you can reuse for every idea you have
✅ Your own CLAUDE.md and supporting files so Claude Code work the way you work
✅ The build-fix-adjust loop template that makes Claude Code productive instead of frustrating
✅ Custom Claude Code skills tailored for you
✅ Additional materials to support your journey after the workshop
➕ Live feedback on your idea, workflow, and product direction from an AI leader who has evaluated hundreds of AI products and startups.
Cohorts are intentionally small so you can get direct support throughout the session.
What you’ll learn
Go from idea → working product in one afternoon, without writing a single line of code.
Learn the 6-Question Build Brief that helps Claude Code understand exactly what to build and what to ignore.
Most people jump straight into prompting and end up with generic results. You'll learn how to structure ideas before building starts.
Learn the difference between asking Claude Code a question and giving it a real job — and why that changes everything.
Review what Claude builds, course-correct when things go wrong, and keep the build moving forward.
The build-fix-adjust loop is what separates people who keep building after the workshop from people who stop.
Go from blank page to running product in a single afternoon — and learn how to repeat the process on your own.
Understand where Claude Code works well, where it still needs guidance, and where your judgment matters most.
Not a mockup. Not a demo. Something that runs — built in the session from the idea you brought.
Plus the reusable workflow and templates you can use for future ideas.
Workshop agenda
Setup + Build Environment
We’ll get your environment fully working so you can focus on building instead of debugging setup issues.
Live Demo + The WOW Moment
I’ll show you how a full afternoon of work gets done in 11 minutes. Then you’ll experience the workflow yourself.
Turn Your Idea Into a Build Plan
Learn how to structure your idea into something Claude Code can reliably build from — including the details most people forget.
Build Your First Product
This is the core of the workshop. You’ll build a real working product live with hands-on guidance, troubleshooting, and support throughout the session.
Feedback + Product Strategy
Get direct feedback on your idea, workflow, and product direction from an AI leader who has evaluated hundreds of AI products and startups.
✨ Showcase + What’s Next
Share what you built, see what others created, and learn the habits that help modern AI builders keep shipping long after the workshop ends.
Learn directly from Gabriela
Gabriela de Queiroz
Ex-Microsoft & IBM AI leader | AI Advisor for Startups
Who this workshop is for
PMs, analysts, marketers, founders, consultants, researchers, and operators who want to move faster without waiting on engineering
Non-engineers who want to learn the workflow modern AI builders use to turn ideas into working prototypes
People who are tired of watching AI tutorials and want to actually build something real
What's included
Live sessions
Learn directly from Gabriela de Queiroz in a real-time, interactive format.
Lifetime access
Rewatch the workshop, revisit the workflows, and reuse the materials whenever you build future projects.
Reusable Frameworks & Templates
Use the same systems, prompts, and workflows from the workshop in your future projects.
6-Question Build Brief Framework
A reusable framework for turning ideas into build-ready AI products.
Reusable Claude Code setup files
Get your own CLAUDE.md, starter files, and workflow structure to speed up future builds.
Community of peers
Connect with other professionals learning how to build and ship faster with AI.
Certificate of completion
Showcase your new AI building skills on LinkedIn or within your organization.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$300
USD
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