Evan LaPointe

Cohort 1

A group of well-intentioned humans who want to survive the seemingly not-so-well intentioned humans.

The Good Eggs

Cohort 3

2025 Feb 1

January 2025-2

Cohort 2

Get 2025 Started Right

January IST Cohort

2025 Feb 2

March 29 Saturday

March 15 Saturday

Two Friday Sessions - Limited to 10 People
(Saturday single sessions also available)

March Friday Split Cohort

May 10

May 2025

June 1

June 8

June 28

June 22

July 27

July 20

August 12th

August 26th

August 10th

Cohort 7

Cohort 8

Cohort 9

Cohort 10

Cohort 11

Broad professional audience — content relevant across many roles and functions.

The most elite, brain science-based approach to differentiating yourself, earning instant rapport, and scoring the job.


I founded several companies. Sold the last one to Adobe. Now, I help people win.

Interview Mastery: The Science of Hired

GenAI Head of Product 

    

Principal Product Manager

Executive communication — presenting to boards, writing memos, running all-hands, and high-stakes messaging.

Persuading stakeholders, presenting ideas, and getting buy-in across an organization without formal authority.

Master positioning yourself, your team, and your ideas. Be understood, trusted, believed, and appreciated.


How to Sell Yourself & Your Ideas: A masterclass on reputation and influence.

Senior Product Manager 

Director of Product

Senior Director, Digital and Data Product Management 

Director, Product Management

What would it mean if you had significantly more presence, if you felt truly understood, if you had powerfully-influential skills, and if you could effortlessly tailor those skills to different types of people and situations? This course is about finding clarity and enabling all of these things, all built upon the foundation of how the human brain actually works. If you saw me on Lenny's Podcast, you know that my work is based on science, not theory. Selling yourself and your ideas, being understood, gaining trust, and being more fully appreciated doesn't have to be a mystery, and you don't have to trust someone's personal theories and experience. Science holds the answers, and they are crystal clear, extremely effective, and they start helping you become more influential immediately. Here's what most people miss...There are two distinct levels to influence. Every idea you will ever try to sell at the micro level depends on how well you've sold yourself at the macro level. Most people's struggles aren't just a lack of technique in selling ideas...they're even bigger. They haven't properly sold themselves, first. The Macro LevelWhen you're explaining who you are, why you are effective, giving your elevator speech, sharing a presentation about your team's capabilities and value, meeting people for the first time, or interviewing, these are all examples of selling yourself at the macro level. Success at the macro level is how you create relationships, build trust, and teach people whether or not to listen to your ideas. Done well, it gets you opportunities, jobs, promotions, establishes your leadership identity, and establishes a clearer understanding of what you can really do, so you are valued and people feel you are always worth listening to. If you've ever felt misunderstood, that you or your team are under-appreciated, or if you've been unable to stand out in interviews or sales, it's because of these bigger challenges with your macro positioning. It's something this course will teach you to do masterfully, using simple and comfortable ideas that get through to people. The Micro LevelWhen you're in meetings, debates, pitching ideas, trying to warn people of issues, pushing on prioritization, and more, you're selling your ideas at the micro level. Success at the micro level is how you get people saying yes to ideas, approval to move ahead with plans, it's how you influence decisions, and it's how you effectively warn people so we avoid mistakes. Success at the micro level is where every bullet on your resume comes from. It's how your projects get approved and funded, how your requests for budget and team get fulfilled, and even how basic things like feedback and warnings are taken seriously and acted upon. If you've ever felt like your ideas, warnings, or points aren't getting through, that you aren't taken seriously as a presence in the room, and that you were unable to influence decisions and help the team avoid mistakes, it's because of this micro influence. These are skills this course will you show you how to master. Why is selling yourself so hard? Everything starts with this simple question. The first step in moving forward is realizing that this is not "easy." You are not missing a few tips and tricks. You are not missing a basic presentation template or flow. Selling yourself and your ideas requires an actual competence and skillset, and this course builds that competence in a uniquely-clear and efficient way, cutting through the noise of everyone's theories and getting right down to the real challenge you face: how to truly connect with people's minds. Brains are not designed to be sold to. They are designed to go through a series of steps that evaluate whether or not to pay attention and how to evaluate you and your ideas. To be effective, you need to truly understand these steps because they reveal how to put the brain on your side. You will then be working "with the grain" of the human mind instead of working against it And on top of that, others people's brains work very differently than yours. You are going to work with a range of different types of people, and you must understand how they think and what makes their mind unique before you can be successful with them. What works for one type of person doesn't work for another, so you need to learn how to change gears and adapt your style to different types of thinkers. What's different about this course? What makes this course different than anything else out there is we are going to explore what is actually happening in the human mind, giving you a crystal clear blueprint and genuine mastery instead of just tips and tricks.

A science-based, hyper-effective toolkit


Course syllabus

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

Friday, November 8th


Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

Course schedule

People whose jobs and careers depend on influence and being understood: - Leaders &amp; Managers- Product Managers- Analytics, BI, &amp; Insights

People who feel they have a lot to offer, but struggle to get through, want greater presence, and want to learn how to 10x their confidence.

People who are actively interviewing or who want to excel the next time they do. ﻿Stand out from the crowd.

Who is this course for

What you’ll get out of this course

This course will continue helping you through the journey of maximizing your professional potential.

A resource you can keep revisiting


You will understand other people's minds, find the best ways to connect with them, and become more confident in your interactions. You won't feel so confused and frustrated by people's reactions and behavior. You'll know what to do.

No more confusion


You'll know how to get others to actually understand what you do and why it matters. Learn how to position yourself properly in people's minds so they value you and what you have to contribute. Put an end to people questioning what you do or questioning your value.

Be understood, and valued


If you are in product, engineering, design, analytics, customer success, or a number of other fields that are influence-based, it's hard for your team to thrive if the broader business misunderstands you and the value you produce. We will clear that up with powerful branding.

Position your craft, your team, and its brand properly


Once you are properly positioned and understood, you'll have a platform to make your ideas more compelling, your warnings more convincing, and your everyday interactions cultivate a reputation that works as an asset instead of a liability.

Find success in ideas, warnings, and everyday interactions


I coach many people who are high-impact professionals, but their humility comes across as uncertainty, causing a number of issues with their influence. You'll learn how to convey authentic confidence instead of artificial bravado.

Gain confidence and presence in front of executives (or anyone)


If the CIA had a course on how to interview, this would be it. There are patterns and reasons behind how hiring really works, but these reasons are rooted much deeper than most people realize or teach. This course goes beyond the tactics of "good answers" down into the actual mechanics of how winning in interviews really works. If you're tired of basic tips and tricks and want to have your eyes opened, that's what Interview Mastery is all about. Hiring is actually about how people's brains evaluate who they trust, who they like, who they feel they understand, who they connect with, what worries them, excites them, and who their biases are comfortable with. Hiring isn't just about skills, fit, and the job. It's much deeper, and much more human than that. This course covers the truths the interviewers don't even know about themselves. You will learn the truth behind how people think and how they make decisions, making you top 0.1% in communicating, differentiating yourself, and landing the job. If you saw me on Lenny's podcast, you know a little bit about my background in behavioral science and how it helped me win as a multi-time entrepreneur. What I want to share with you in this course is how to win at interviews by powerfully connecting with people's brains, not just doing the surface stuff every other candidate does. You'll understand things nobody else knows. You'll understand exactly how the interviewers' minds work. You'll understand how you are seen through their eyes. And you'll understand what you might be getting wrong and what you need to start getting right. This course won't just help you today...it will help you stand out in every interview you have for the rest of your life, changing the trajectory of your whole career. === What makes this course different? Built on real brain science.&nbsp;Learn how the hiring manager's evaluation "circuitry" inside their brain&nbsp;actually&nbsp;works. Learn how to tailor your message.&nbsp;Different people need a different message from you. Instantly recognize the Operator, Craftsperson, or Visionary across the table and adjust your approach on the fly. Mindset-based storytelling.&nbsp;Don't just talk about your past and your results...learn to describe your ultimate differentiator: the unique, compelling mind behind your experiences. Diagnostic toolkit. Take the mystery out of your struggles...you’ll isolate why you're having challenges and learn how to fix it without sacrificing your authenticity. Two hidden levers less than 1% of interviewees know about.&nbsp;You’ll learn about the two blind spots that quietly undermine you in interviews...insights no one teaches. === Ready to start winning? Ready to learn how you can engineer a “yes” instead of hoping for good luck? See you in the next cohort. And if you have any questions, just reach out to me on twitter and ask.

The truth about how hires are actually chosen and what that means for you.


If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

May 7, 2022

Do you want access to more senior roles? Don't just win at your level...learn how to show you're ready for a higher-level role.

Do you want access to tier 1? Get the most competitive jobs at the best companies.

Do you feel stuck or defeated? Are you getting close, but you're not getting the offers you want? Learn what's in your way.

What you’ll get out of this course


There are two keys to the interviewing process that almost nobody knows. Without these keys, most people interviewing accidentally make themselves less unique, less understood, and less desirable in the interview process.

Learn the two key fail points most people mess up.


Every person you interview with is a different person with a different personality, yet most candidates say the same things to everyone. This leads to mixed reactions. Learn how to quickly tell what kind of person you're speaking to and how to speak in language that resonates.

Learn to tailor your approach to the audience.


You aren't just having discussions with the people you're interviewing with...deeper down, you are causing reactions in their brains that make them subconsciously decide whether or not you're the right person. If you're creating the wrong reactions, winning is impossible.

Understand the brain science behind why they'll choose you.


The opening question of most interviews sets the stage for the whole conversation. Learn how to open strong, setting the tone for you to be understood, remembered, and differentiated. It is impossible to get hired if you can't get interviews started strong.

Crush the opening and set the stage:  "Tell me about yourself..."


For people who have been interviewing for a while, it can be confusing to understand what might be going wrong and what, exactly, to work on. In this course, you'll learn how to accurately analyze your track record and spot exactly what you need to learn and implement.

Build a framework for reflection and improvement


The concept of fit is important in both directions. You need to show how you are a fit for the role and the company, but you also need to know what you can expect once you get there so you can make the best decision for you.

Understand fit


It can feel like getting the job is the goal, but once you're there, are you going to truly have permission and a platform to do great work, rack up wins, and grow? Surprisingly, the permission to do great work starts during the interview process.

Sell yourself so well, you'll actually be allowed to do your job


This course is going to help you get your next job, of course. But it's also going to help you get every job you'll ever get. At the end of the course, we'll talk about the importance of seeing the next job as a big step in an even bigger journey.

Learn directly from Evan LaPointe

Evan LaPointe

Courses

How to Sell Yourself & Your Ideas: A masterclass on reputation and influence.

Interview Mastery: The Science of Hired