If you saw me on Lenny's Podcast, you know that my work is based on science, not theory.

Selling yourself and your ideas, being understood, gaining trust, and being more fully appreciated doesn't have to be a mystery, and you don't have to trust someone's personal theories and experience. Science holds the answers, and they are crystal clear, extremely effective, and work fast.

You actually need to learn how to position yourself (and your team, if you lead one), at two levels to succeed:

The Macro Level

When you're explaining what you're all about, giving your elevator speech, sharing a presentation about your team's capabilities and value, meeting people for the first time, or interviewing, these are examples of selling yourself and your ideas at the macro level.

Success at the macro level gets you opportunities, jobs, customers, and establishes a clearer understanding of what you can really do.

If you've ever felt misunderstood, that your job or team is under-appreciated, or that you've been unable to stand out in interviews or sales, it's because of your macro positioning. It's something you can learn to do masterfully, using simple and comfortable ideas to get through to people.

The Micro Level

When you're in meetings, debates, pitching ideas, trying to warn people of flaws, sending project updates, and more, you're selling yourself and your ideas at the micro level. Success at the micro level is how you get yesses to ideas, approval to move ahead with plans, it's how you influence decisions, and it's how you effectively warn people so we avoid mistakes.

Success at the micro level gets you influence, impact, trust, a voice, gravitas, and confidence.

If you've ever felt like your ideas, warnings, or points aren't getting through, that you aren't taken seriously as a presence in the room, and that you were unable to influence decisions and help the team avoid mistakes, it's because of this micro influence. These are skills you can master.

Why is selling yourself so hard?

This stuff is hard for two reasons.

First, the human brain requires very specific approaches to communication, influence, and building a real understanding. By default, brains don't ship from the factory making any of these things easy or intuitive.

Second, people's brains work really differently. You are going to work with a range of different types of people, and you must understand how they think and what makes their mind unique before you can be successful with them. What works for one type of person doesn't work for another.

One thing that is going to set this course apart, making it different than anything else out there about influence, is we are going to explore what is actually happening in the human mind. The human mind is the critical factor in all influence and positioning, and if you don't understand how people's minds work, you're at a huge disadvantage when it comes to selling yourself and your ideas.

You'll be surprised to find out what science knows about influence and what is happening in the mind. We aren't just going to explore what "works" for people, in the sense of tactics and recipes. You're also going to have a dynamic understanding of why and when it works, too. This makes you flexible and versatile, tapping into deeper principles you actually understand instead of surface level recipes and tactics.