The AI-Native Sales Leader
Edward Gorbis
AI Sales Leader | $500M+ Closed
Build your team's AI sales operating system in one live session.
I watched a rep close a $2.4M deal in 63 days. His team average was 140. The only difference? He built an AI workflow that cut his prep time in half and doubled his at-bats. That's when I knew: this isn't about prompts. It's about systems.
Most "AI for sales" content teaches individual tricks. That's not your job. Your job is building the operating system — which tools to adopt, how to drive team-wide adoption, what governance looks like, and how to prove ROI to your executive team.
This 2.5-hour live workshop gives you that system. You'll walk out with 9 ready-to-use deliverables including a 90-day implementation roadmap you customize during the session, an AI tool evaluation framework, team adoption playbook, governance policy, and battle-tested prompt workflows.
Taught by a Principal Sales Lead for Generative AI at AWS who has helped close $200M+ in enterprise revenue. This isn't theory from a consultant. It's the playbook I use with the largest sales organizations in the world. 30 seats. One afternoon.
An AI-native sales strategy you can execute the following Monday.
What you’ll learn
Go from "we should probably use AI" to leading a structured, measurable AI sales strategy your team actually adopts in one afternoon.
Complete a hands-on exercise mapping your team's current state, quick wins, and 90-day milestones using a fill-in-the-blank template
Walk out with a ready-to-present plan you can bring to your Monday leadership meeting — no extra work needed after the session
Includes a 2-week pilot launch template and measurement scorecard so you can prove results before rolling out org-wide
Apply a 10-question evaluation scorecard that separates real ROI tools from overhyped demos — before you spend a dollar
Review a curated 2026 AI sales tech stack organized by use case: prospecting, coaching, forecasting, and deal intelligence
Learn from a real case study of a $200K failed tool purchase and the 3 red flags that predicted the failure
Get copy-paste prompt workflows for prospecting, discovery prep, follow-up emails, deal strategy, and forecast analysis
Watch live demos of each workflow, so you see exactly how to customize them for your team's sales motion and CRM
Built from 15 years of enterprise sales experience — these aren't generic ChatGPT tricks, they're pipeline-tested frameworks
Use a 1-page AI governance template covering approved tools, data boundaries, compliance rules, and escalation paths
Address the #1 reason legal teams block AI adoption — and the exact language that gets them to say yes instead
Balance speed with safety so your team can move fast without risking customer data or compliance violations
Complete the AI Sales Maturity Assessment to pinpoint exactly where your team sits across 4 levels of AI adoption
Build a Revenue Impact Matrix that ranks your team's manual tasks by automation potential and revenue impact
Identify the 20% of workflows that drive 80% of the time savings — so you stop trying to automate everything at once
Design an executive presentation that secures buy-in and budget for AI
Use the ROI model template to calculate projected time savings, pipeline impact, and cost-per-rep reduction
Structure your business case using the same framework that gets approved at Fortune 500 companies
Learn directly from Edward
Edward Gorbis
Principal Sales Lead, Gen AI @ AWS | $500M+ in Enterprise sales closed.
Who this course is for
VPs and Directors of Sales at B2B companies managing 5+ reps who need a strategic AI playbook, not just prompt hacks
CROs and revenue leaders who know AI matters but haven't built a systematic approach for their org yet
Sales leaders whose teams are experimenting with AI in an unstructured way and need to bring governance, adoption, and measurable ROI
Prerequisites
Currently managing a B2B sales team of 5+ people
Currently managing a B2B sales team of 5+ people
No AI or technical experience required
We start from strategy, not code. If you can use email and a CRM, you have all the technical skills you need.
What's included
Live sessions
Learn directly from Edward Gorbis in a real-time, interactive format.
2.5 hours of live, interactive instruction
This is a LIVE workshop with real-time Q&A, breakout exercises, and a 20-minute hot seat where I coach you through your specific AI challenges. You'll also get the full recording to revisit anytime.
9 ready-to-use frameworks and templates
Walk out with a 90-day implementation roadmap, AI tool evaluation scorecard, Revenue Impact Matrix, governance policy template, 5 prompt workflows, pilot launch template, measurement scorecard, and executive ROI presentation deck. All customizable to your team.
Small cohort of 30 senior sales leaders
No beginners. No lurkers. Every seat is filled by a VP, Director, or CRO managing a real sales team. The breakout exercises and peer discussions are as valuable as the frameworks — you'll learn from leaders solving the same problems you are.
5 copy-paste AI prompt workflows
Battle-tested prompts for prospecting research, discovery prep, follow-up emails, deal strategy, and forecast analysis. Built from 15 years of enterprise selling. Your reps can start using them the same week. No prompt engineering skills required.
Personalized 90-day roadmap built during the session
This isn't homework. During the workshop, you'll complete a hands-on exercise to map your team's current AI maturity, identify quick wins, and build a phased rollout plan. You leave with a finished document — not a to-do list.
20-minute live hot seat and Q&A
This isn't a lecture you watch from the back row. The final 20 minutes are yours — bring your toughest AI adoption challenge, tool selection decision, or exec buy-in blocker. I'll work through it with you live. You'll leave with a specific next step, not a generic answer.
Post-workshop implementation check-in
7 days after the session, you'll complete a quick self-assessment so I can see what you've implemented and where you're stuck. I review every response and follow up with targeted guidance. This isn't a course that ends when the Zoom closes.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Apr
17
Optional: The AI-Native Sales Leader — Live Workshop
Module 1: The AI Sales Leadership Gap (25 min)
Module 2: The AI Sales Operating System (35 min)
Module 3: Build vs. Buy vs. Skip (25 min)
Module 4: The 90-Day Implementation Roadmap (30 min)
Q&A + Live Hot Seat (20 min)
Bonus
50 Advanced AI Sales Prompts — Enterprise Edition
L&D Reimbursement Letter Template
Schedule
Live sessions
3 hrs / week
One live 2.5-hour workshop on Friday, April 17. Interactive with breakout exercises, live demos, and Q&A. Recording provided within 24 hours
Fri, Apr 17
4:00 PM—6:30 PM (UTC)
Hands-on exercises
1 hr / week
Built into the live session. You'll complete your AI Maturity Assessment, Revenue Impact Matrix, and 90-day Roadmap during the workshop. Don't worry, no homework.
Async content
1 hr / week
Pre-course: 5-minute self-assessment + 10-minute pre-read. Post-course: access to recording, all 9 templates, and 50 bonus AI prompts.
Frequently asked questions
$599
USD