Conversation Design Basics for AI Products

Dr. Carmen Martinez

Agentic & Conversational AI strategist

Design AI conversations that lead into Agentic UX

Most digital products no longer just show information. They guide, answer, route, recover, escalate, and increasingly operate through conversational and AI-powered interfaces.

That is why Conversation Design is becoming a core skill for anyone moving into Agentic UX Design.

Before you can design AI systems that act, decide, remember, use tools, or hand over to a human, you need to understand how they communicate with users.

In this course, you will learn how to move from writing individual messages to designing conversational systems: user intents, assistant responses, flows, repair strategies, escalation moments, and the behavioral logic behind useful AI experiences.

You will not just learn chatbot theory. You will build the practical foundation to design conversations that work in real products, and take your first clear step into Agentic UX Design.

What you’ll learn

Move from writing chatbot copy to designing conversational systems that support real AI product behavior.

  • Create basic flows for user goals, system responses, clarification, repair, and escalation.

  • Map what the system should do when users are unclear, incomplete, frustrated, or off-track.

  • Turn messy user language into structured intents, user goals, and system responsibilities.

  • Connect personas, needs, and intents to real product outcomes instead of abstract chatbot categories.

  • Design turns that acknowledge, clarify, confirm, answer, redirect, or hand over at the right moment.

  • Use tone, rhythm, and structure to make conversations feel natural without becoming vague.

  • Design repair strategies for misunderstood requests, missing information, failed answers, and repeated friction.

  • Decide when the system should ask, retry, explain limits, or escalate to a human.

  • Learn why conversation design is the first layer of designing systems that act, decide, remember, and use tools.

  • Identify the behavioral logic behind useful AI assistants, copilots, voicebots, and agentic systems.

  • Leave with reusable frameworks for intents, turns, flows, repair paths, and escalation moments.

  • Explain your conversation design decisions clearly to product, CX, engineering, and AI teams.

Learn directly from Carmen

Dr. Carmen Martinez

Dr. Carmen Martinez

AI product designer with 8+ years in Conversational AI

See all products from Carmen

Who this course is for

  • UX writers and content designers who want to move beyond interface copy and learn how to design conversational AI experiences.

  • Conversation designers and chatbot practitioners who want a stronger foundation for AI assistants, voicebots, and agentic systems.

  • Product, CX, and AI team members who need to understand how conversations shape user experience, automation, and escalation.

What's included

Dr. Carmen Martinez

Live sessions

Learn directly from Dr. Carmen Martinez in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

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Course syllabus

5 live sessions • 66 lessons • 14 projects

Week 1

Jul 31—Aug 2

    Jul

    31

    Optional: Weekly Design Briefing

    Fri 7/314:00 PM—5:00 PM (UTC)
    Optional

    1 . Why Your Role Is Expanding

    4 items

    2. What Conversation Design Actually Is

    9 items

Week 2

Aug 3—Aug 9

    Aug

    3

    Optional: Weekly Design Briefing

    Mon 8/34:00 PM—5:00 PM (UTC)
    Optional

    3. Designing for the Real System

    6 items

    4. Users, Intents, Persona and Voice

    10 items

Schedule

Live sessions

1 hr / week

    • Fri, Jul 31

      4:00 PM—5:00 PM (UTC)

    • Mon, Aug 3

      4:00 PM—5:00 PM (UTC)

    • Mon, Aug 10

      4:00 PM—5:00 PM (UTC)

Projects

1 hr / week

Async content

3 hrs / week

Frequently asked questions

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Reimbursement

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Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

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Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

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€599

EUR

Jul 31Aug 30
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