How to Craft Your Information Diet as a Brand Strategist

Hosted by Jean-Louis Rawlence

Tue, Jun 2, 2026

6:00 PM UTC (30 minutes)

Virtual (Zoom)

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Build A Culture Brand
Jasmine Bina and Jean-Louis Rawlence
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What you'll learn

Craft a High-Leverage Information Diet

Learn how to find the 80/20 in what you consume and intentionally build structure around it.

Cultivate Deeper Points of View

Find your process for not just consuming but really digesting the ideas you consume.

Find Novel Signals That Unlock Opportunities

Build a system for catching high-value insights that your competitors miss

Why this topic matters

Great strategists aren't just better thinkers; they're better consumers of information. What you feed your mind is the biggest leverage in your strategic output, and almost no one is intentional about it. This lesson gives you a framework to audit what you consume and restructure your diet around rare, high-signal content that builds meaningful conviction.

You'll learn from

Jean-Louis Rawlence

Chief Strategy Officer at Concept Bureau. Brand Strategist. Cultural Futurist.

Jean-Louis Rawlence is a strategist and cultural futurist driven by a simple belief: thinking is leverage. In an age where AI can generate almost anything, he argues the real bottleneck is human judgment.

Co-founder of Concept Bureau, he helps leaders and teams build systems for sharper thinking, so they can spot signals earlier, make better decisions, and turn strategy into lasting advantage. Through Exposure Therapy, he convenes a global community of strategists and executives committed to raising the standard of strategic thought.

An optimist at heart, his path spans sci-fi obsessions, aerospace engineering, and advising world-class companies on how to build what comes next.


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