UX 2.0: From Vibe to Operator

Alex M. Chong

UX Design Director & Career Coach

The practical path from UX Technician to Strategic Operator

Most AI content for product designers teaches you to use the tools.

This course teaches you to operate them.

You'll learn how to:

• Understand why vibe coding produces the wrong output and what spec-led development fixes

• Build design-aware spec docs that AI can actually use


• Create your own AI file system and giving agents real autonomy


• Deploy complex tasks end-to-end

You leave with a real portfolio artifact — not a prototype, a deployed system — and a clearer operating position in a discipline that's reorganizing fast.

It's a practical course. There's a 60–90 minute LLM primer at the start, then you're building. The philosophy is in the curriculum, not the lectures.

This is for intermediate and senior designers who already know AI is happening and don't need another overview. It's for designers who want to know what to actually do next — in their work, on a Monday morning, in a role that's being redefined whether they engage or not.

What you’ll learn

Stop vibe coding with AI. This course takes you to operator level: write the spec, direct AI, and build real products you can actually ship

  • A 90-min LLM primer gives you the mental model most designers never build. Prompting stops being guesswork. It becomes deliberate direction.

  • Two approaches, side by side. See why vibe design breaks at scale — and why spec-led is the position that holds as AI grows.

  • Not a PRD. Not a prompt. A design-native spec doc that enforces your visual intent and decision logic before a component is generated.

  • Give LLMs autonomy over your file system. Deploy multi-step agents that run independently while you direct the outcome from above.

  • Operate from inside AI development — directing what gets built, not reviewing it afterward. Leave with a repositioned professional identity.

Learn directly from Alex

Alex M. Chong

Alex M. Chong

UX Design Director (HBC) · Career Coach · UX 2.0 Leader

Hudson's Bay Company: HBC
BrainStation
Outwitly Inc.
Saks Fifth Avenue
See all products from Alex

Who this course is for

  • Product Designers who've been prompting for months and still feel like they're guessing. This course is the method.

  • Senior Designers and Bootcamp Graduates who know they need a direction and haven't found one that holds. This is it.

  • Design Leads who are steering the AI conversation for their team without feeling grounded in it themselves. This closes that gap.

What's included

Alex M. Chong

Live sessions

Learn directly from Alex M. Chong in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Week 1

Aug 17—Aug 23

    AI-Native Foundations: Beyond Vibe Prompting

    3 items

Week 2

Aug 24—Aug 30

    Design Thinking in the AI Era: From Problem to Concept

    3 items

Schedule

Live sessions

2 hrs / week

Projects

2 hrs / week

Async content

4 hrs / week

Frequently asked questions

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Reimbursement

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Everything L&D needs: email template, receipts, and certificate of completion.

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Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

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Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$899

USD

Aug 17Sep 7
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