Alex M. Chong turns UX designers into strategic AI operators

Alex M. Chong is a UX design director and career coach who coined the term UX 2.0 — the post-AI model where designers operate as strategic operators — pilots inside AI-driven development — rather than specification managers producing deliverables downstream of it.

Sixteen years across agencies, product orgs, education, and coaching. He's helped designers with 5–10 years of experience reposition for roles, using the same spec-driven workflow he runs inside product teams. Most recently Director of UX at Hudson's Bay.