From Signups to Users: Fix What's Breaking Your Activation Fast

Karina Karn

Growth Strategist | Psychology Author

Stop losing users before they see your product's value

You’re getting traffic, interest, or signups but users aren’t converting.

Something in your funnel is breaking, and it’s not always obvious where.

In this workshop, we’ll pinpoint where users drop off, why they never reach the “aha” moment, and what to fix first to turn signups into active users.

This isn’t about more tactics, it’s about fixing what’s already there so it finally works.

Spots are limited. Reserve yours here

Workshop agenda

1:00PM EDT
Why Your Funnel Isn’t Converting
Most funnels look healthy but hide a gap between signups and real users. You’ll see why founders misread data and uncover the real reasons users don’t activate.

1:30PM EDT
How to Diagnose Drop-Off
Learn where to look beyond vanity metrics. You’ll map your onboarding, spot weak points, and use a simple framework to quickly audit where users disengage.

2:00PM EDT
Fixing Activation Bottlenecks
We’ll focus on what actually moves conversion. From aligning messaging with intent to removing friction, you’ll see what to change and what doesn’t matter.

2:30PM EDT
Applying It to Your Product
You’ll apply everything directly to your funnel. Prioritise what to fix first, turn insights into actions, and leave with a clear plan for immediate improvement.

What you’ll learn

You’ll leave with a clear diagnosis of what’s breaking your funnel and exactly what to fix first to turn signups into active users.

Spot the exact step where users drop off
Understand why signups don’t activate
Identify hidden friction points killing conversion

Learn why traffic and signups don’t lead to growth
See what blocks users from reaching the “aha” moment
Understand how messaging and experience affect decisions

Visualise your full journey from signup to activation
Identify key moments that drive or kill conversion
Align your funnel with how users actually decide

Prioritise the highest-impact changes
Avoid wasting time on low-value tactics
Leave with a clear action plan

Learn directly from Karina

Karina Karn

Contact

SaaS Growth Strategist | Customer Psychology Author

Who this workshop is for

B2B SaaS founders who have traction but users aren't converting or activating as expected.
Marketing leads and CMOs responsible for activation, onboarding, or retention metrics
Growth and product teams who suspect their funnel is leaking but don't know where to start.

Prerequisites

You have a product with some traction (users, traffic, or early customers).
This workshop is built for real products, not ideas
You’re responsible for growth, marketing, or go-to-market decisions.
You have the authority to act on what you learn.
You’re willing to apply the frameworks directly to your business.
This is hands-on. You'll leave with a concrete action plan.

What's included

Live sessions

Learn directly from Karina Karn in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Testimonials

One of the best I had so far. Karina gave me precise notes on what we can improve and what to work on more, it was a goldmine of knowledge honestly. I highly, highly recommend Karina for anyone having issues with sales or marketing. 10/10.
Ziad Alnajdi
CEO
I was honestly a little leery about what I would get out of a short session. I expected a quick introduction at best. Instead, I walked away with about 6 pages of notes. She is very good at what she does. She explains things clearly, does not hesitate to say when something will not work or is not in your best interest, and she is patient while you work through explaining the bigger vision behind what you are building. I appreciated the directness and the clarity she brought to the conversation. I do not hand out compliments lightly, but this was time very well spent.
James Stayton
CEO
Karina brings a rare level of clarity to complex positioning challenges. Her ability to cut through noise and identify what truly matters made a meaningful difference in how we approached our market.
Peter Kielland
President
She quickly identified that our structure was too complex and helped me simplify it into three clear plans, making it easier for clients to understand and choose. She was practical, actionable, and immediately implementable. Highly recommend her for anyone looking to improve conversions in their business.
Yash Baldha
CEO
Karina deeply understands buyer behaviour and how it translates into positioning. She even wrote 2 books on the subject. If you want to elevate your business, she can help you.
Furkat Kasimov
Co-founder
I'm very thankful to Karina for her insights and recommendations. Her perspective brought real clarity to our brand. She's an outstanding expert in her field, and it was truly great to hear her thoughts on our brand.
Vitalik Vinnikov
Co-Founder