Turning Signups into Users: Fix Your Revenue Leaks Fast

Karina Karn

Growth Strategist | Psychology Author

Stop losing potential revenue before buyers see your value

You’re getting traffic and signups, but they aren’t turning into sales.

Something in your funnel is breaking, and it’s usually the gap between your promise and the user's perception of value.

In this workshop, we’ll pinpoint exactly where potential buyers drop off, why they lose interest before they commit, and how to fix your journey to turn signups into paying customers.

This isn’t about more marketing tactics; it’s about fixing your conversion engine so it finally scales.

Spots are limited. Reserve yours here.

Workshop agenda

1:00PM EDT
The Revenue Gap: Why Interest Isn’t Converting
Most funnels look healthy but hide a massive gap between signups and actual sales. You’ll uncover why founders misread their pipeline and the real reasons buyers stall.

1:30PM EDT
Diagnosing the Drop-Off: Beyond Vanity Metrics
Learn where to look when the data lies. We’ll map your journey, spot friction points in your messaging, and use a framework to audit exactly where you are losing money.

2:00PM EDT
Fixing Strategic Bottlenecks
We’ll focus on what actually moves the needle. From aligning your promise with buyer intent to removing conversion friction, you’ll see what to change to close the gap.

2:30PM EDT
Built to Scale: Your Custom Action Plan
Apply the Triple Sail Framework™ directly to your funnel. Prioritize high-impact fixes and leave with a clear, immediate plan to turn more signups into paying customers.

What you’ll learn

You’ll leave with a clear diagnosis of what’s breaking your funnel and exactly what to fix first to turn signups into active users.

Spot the exact step where potential buyers drop off.
Understand why signups don’t lead to sales.
Identify hidden friction points killing your conversion rate.

Learn why traffic and signups aren't translating into growth.
See what blocks users from committing to your product.
Understand how messaging disconnects affect buying decisions.

Visualize the full journey from first signup to revenue realization.
Identify key moments that drive or kill the customer's intent.
Align your funnel with how buyers make decisions.

Prioritize the highest-impact changes for immediate revenue.
Avoid wasting time on low-value product tweaks.
Leave with a strategic action plan.

Learn directly from Karina

Karina Karn

Contact

SaaS Growth Strategist | Customer Psychology Author

See all products from Choice Decoded

Who this workshop is for

SaaS founders who have traction but are seeing a gap between signups and actual revenue realization.
Marketing & Growth Professionals responsible for turning interest into growth and fixing conversion leaks in the buyer journey.
RevOps & Strategy Teams who know the funnel is losing potential revenue and need a clear framework to prioritize high-impact fixes.

Prerequisites

You have a product with some traction (users, traffic, or early customers).
This workshop is built for real products, not ideas
You’re responsible for growth, marketing, or revenue operations.
You have the authority to act on what you learn.
You’re willing to apply the frameworks directly to your funnel.
This is hands-on. You'll leave with a concrete action plan.

What's included

Live sessions

Learn directly from Karina Karn in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Testimonials

One of the best I had so far. Karina gave me precise notes on what we can improve and what to work on more, it was a goldmine of knowledge honestly. I highly, highly recommend Karina for anyone having issues with sales or marketing. 10/10.
Ziad Alnajdi
CEO
I was honestly a little leery about what I would get out of a short session. I expected a quick introduction at best. Instead, I walked away with about 6 pages of notes. She is very good at what she does. She explains things clearly, does not hesitate to say when something will not work or is not in your best interest, and she is patient while you work through explaining the bigger vision behind what you are building. I appreciated the directness and the clarity she brought to the conversation. I do not hand out compliments lightly, but this was time very well spent.
James Stayton
CEO
Karina brings a rare level of clarity to complex positioning challenges. Her ability to cut through noise and identify what truly matters made a meaningful difference in how we approached our market.
Peter Kielland
President
She quickly identified that our structure was too complex and helped me simplify it into three clear plans, making it easier for clients to understand and choose. She was practical, actionable, and immediately implementable. Highly recommend her for anyone looking to improve conversions in their business.
Yash Baldha
CEO
Karina deeply understands buyer behaviour and how it translates into positioning. She even wrote 2 books on the subject. If you want to elevate your business, she can help you.
Furkat Kasimov
Co-founder
I'm very thankful to Karina for her insights and recommendations. Her perspective brought real clarity to our brand. She's an outstanding expert in her field, and it was truly great to hear her thoughts on our brand.
Vitalik Vinnikov
Co-Founder