Claude Code for Customer Insights
Caitlin Sullivan
Trains teams at YouTube, Canva, Maze +
10x faster insights—that are actually right.
In 2 weeks, you'll go from Claude running superficial scans of your discovery data to rock-solid decisions from continuous workflows.
No missed hidden gems.
No hallucinations you didn't catch.
Just insights you can actually bet your career on.
From workflows that let you gather customer signal on repeat.
Free Claude Code tutorials teach you how to use the tool to go faster.
But faster can also = superficial.
This course teaches you to build insight systems that are fast, validated, and run with minimal effort.
--
You'll build systems that:
- Have trustworthy verification built-in
- Apply your own style and process that you know works
- Minimize unnecessary context window/token use
- Deliver customer signals in half the time
What you’ll learn
Get from scattered prompts to semi-automated systems that run with minimal time from you—and run evals to find what works best.
Create skills, slash commands, and workflows you build once and use on every discovery project
Structure your Claude Code environment so insights flow from data to stakeholders automatically
Link Claude to your research sources and push validated insights directly to where your team works
Run parallel workflows on multiple files while your documentation and briefings update themselves
Set up evals for discovery work that test your workflows. Stop guessing and start measuring.
Build validation into every system so you can defend every decision confidently
Know which insights are real hidden gems vs. which are superficial signals
Make roadmap calls you can defend when leadership asks "how can you be sure?"
Learn directly from Caitlin
Caitlin Sullivan
Ex-Head of UXR in Product Team - Spotify Business, Advisor, Top 100
Who this course is for
You're a PM who's watched free Claude Code tutorials--but know you can't trust their superficial synthesis. You need systems for big bets.
You're a Researcher or Designer who want to 10x your analysis speed without sacrificing reliability.
You're making product decisions from qualitative or quantitative customer data
Prerequisites
You're allowed to use Claude Code on your computer
You have a computer you're allowed to install Claude Code on and give file access to (Mac, Windows, or Linux).
You have Claude Pro or Max
Claude Pro or Max subscription (from $20/month), or Anthropic developer console account with credits (pay as you go).
Recommended: Your own data
You'll get the most out of the course if you can practice with some of your own data - and even connect to sources like Google Drive, Notion
Course syllabus
2 live sessions • 23 lessons • 2 projects
Week 1
Mar
16
Build Your Bulletproof Insights System—Live
Where AI still fails at insights (+ how your system will fix this)
Claude Code Fundamentals
Hands-on: Setting up and build
Week 2
Mar
23
10x The System: Integrate, Automate, Evaluate
Integrations for speed
Automating systems that work
Evals for Discovery work
Documentation + desk research on autopilot
Schedule
Live sessions
2 hrs / week
Each session walks you through hands-on systems-building live, plus time for Q&A. You'll leave knowing how to set up insights systems you can use the next day.
Mon, Mar 16
4:30 PM—6:30 PM (UTC)
Mon, Mar 23
4:30 PM—6:30 PM (UTC)
Projects
1 hr / week
Projects are designed to be short and effective, building on the live session and self-paced learning to drill an additional skill that will make systems-building in Claude Code easier for you after the course.
Async content
1-3 hrs / week
Self-paced content is in a choose-your-adventure format, marked Recommended and Supplemental. Learn all the ins and outs of Claude Code insights systems building during course dates -- or use materials as your playbook for continued building after the course.