Caitlin Sullivan

Caitlin Sullivan

15.8K Subscribers

Ex-Head of UXR in Product Team - Spotify Business, Advisor, Top 100

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Caitlin Sullivan will turn you into an AI-native insights operator

I was already using AI to get validated customer insights in half the time.

Then I spent months building the systems that made it actually reliable —validated insights, automated workflows, evals that prove what's working.

Now I help PMs, growth leaders, designers, and customer insights teams do the same:

-> Cut through customer data noise, surface real signal, and build insights they can defend in a product decision.

I've stress-tested these systems with teams at YouTube, Canva, Meta, and Figma, and advise companies like Maze on delivering better insights to customers using their tools.

My courses package what I've built into hands-on workflows you can run from day one — so you can skip months of thinking your insights were good enough (and finding out too late they weren't).

Trusted to train these teams in AI discovery:
YouTube
Canva
Figma
Ramp
Meta

Alumni reviews

Owen

Live cohort
Researcher/Designer · Civilla

Claude Code for Customer Insights

This was a very helpful introduction to using Claude Code for more than coding, and set me up well for creating my own workflows

Nitya

Live cohort
Senior Consumer Insights Researcher · Familiar Machines & Magic

Claude Code for Customer Insights

Caitlin provided really detailed feedback on each assignment that led to huge improvements in output. Learned a lot through the course and will definitely be going back to the material to review.

Andrea

Live cohort
Product Manager · IDEXX Laboratories

Claude Code for Customer Insights

The course is incredibly practical and Caitlin really focuses on making you make the most of it. The workflows we're working on are complex, but you will end up with something you can use for your particular use case, and on top of all of that Caitlin shares a lot of her own resources as well.

Sunny

Live cohort
Human Factors Engineer (Freelance) · Sonja Engert

Claude Code for Customer Insights

Great course! Very interesting and useful. I learned a lot and gained many valuable insights. Thank you very much!

Sneha

Live cohort
Lead UX Researcher · Docusign

Claude Code for Customer Insights

Caitlin has a real gift for making the fundamentals click. The takeaway that resonated with me most was her framing: don't just build a generic skill, build your skill. Overall, the course offers a great balance of hands-on practice and interactive Q&A.