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AI Customer Research Analysis for Designers, Researchers and Product People

4.8 (8)

4 Weeks

Cohort-based Course

Cut analysis time in half and uncover more powerful insights—without sacrificing quality or trust in your work.

This course is popular

5 people enrolled last week.

AI Customer Research Analysis for Designers, Researchers and Product People

4.8 (8)

4 Weeks

Cohort-based Course

Cut analysis time in half and uncover more powerful insights—without sacrificing quality or trust in your work.

This course is popular

5 people enrolled last week.

Hosted by

Caitlin Sullivan

Ex-Head of User Research at Spotify Business. 500+ Hours Testing AI for Research

Caitlin Sullivan

Ex-Head of User Research at Spotify Business. 500+ Hours Testing AI for Research

TRUSTED BY TEAMS AT

Course overview

Does this sound familiar?

You’re sitting in front of a mountain of raw feedback—interview transcripts, survey results, and customer messages from multiple sources.

Your brain is fried from collecting it all, but the real challenge hasn’t even started yet: turning that pile into clear, actionable insights.

Stakeholders are emailing:

👋 “Where’s the analysis?”

👋 “When can we share this with the team?”

👋 "We need to decide about [product change] NOW."

You've been trying to use AI to speed things up, but it gave you results that didn’t feel reliable.

- Vague themes, out-of-context quotes, or flat-out fake "user insights."

- You have a constant fear that it missed something critical that *you* would have found.

- And after all the time spent, you decide to re-do the analysis manually anyway.

Sound familiar?

I’ve been there. 🙋‍♀️

If you’ve felt stuck in endless ChatGPT loops, redoing AI’s work, or wondering if there’s a better way—this is for you.

With the right knowledge and systems, AI stops being such a gamble.

〰️

Why trust me?

I've run AI training with teams at FAANG companies and top scale-ups.

My newsletter subscribers from companies like Shopify, Spotify, Lufthansa Airlines, Namecheap and more rely on my AI guidance for their team's decisions.

I've run 500+ hours of tests with 70+ individual AI tools in customer research tasks.

As a result, I’ve cracked what makes the most difference when using AI for research.

Who is this course for

You’re expected to deliver actionable insights for product decisions fast, even when research isn't even your "main" job.

You're a Designer, Researcher or Product person spending hours digging through customer input, searching for insights that matter.

You’ve tried AI tools, but the results feel “meh.” Instead of saving time, they create more work -- and you're back to doing it yourself.

You’re expected to deliver actionable insights for product decisions fast, even when research isn't even your "main" job.

You're a Designer, Researcher or Product person spending hours digging through customer input, searching for insights that matter.

You’ve tried AI tools, but the results feel “meh.” Instead of saving time, they create more work -- and you're back to doing it yourself.

What you’ll get out of this course

Build an AI Analysis System That Delivers 2-3x Faster

🏗️ Create a repeatable AI-powered workflow for uncovering relevant insights.

🎯 Use my frameworks and guides to identify your challenge areas and integrate AI in your best places.

〰️ Learn to use entry level agents for connecting AI tools in cohesive workflows.

Get Personal 1:1 Coaching

🤝 We have ONE live session, but unlimited PERSONAL support to ensure you improve.

🚀 Get unblocked in your own specific analysis processes.

🙋‍♀️ Receive answers to your questions about unique work challenges.

Gain Speed Without Sacrificing Quality

⏳ Master specific prompting tactics that pull out the details in analysis that matter to you.

⚡ Trigger AI to understand your needs, so days of tedious work turn into minutes of focused effort.

🕵️ Learn where to implement systematic quality checks efficently.

Finally Choose the Right AI Tools

🛠️ Discover which AI tools are best at different tasks, including clear tutorials and test recordings.

🎯 Learn my framework for assessing tools during free trials, so you never waste time and money.

🧱 Find your minimum viable "AI stack" from my database of 115+ tools.

Uncover Hidden Opportunities + POVs

🎯 Learn to get deeper output than simple thematic analysis.

💡 Spot the opportunities hiding in your data that a single human might overlook.

Create Reports With Less Effort

📊 Learn the right AI tools to generate polished, professional reports.

🎯 Apply my tested prompting tactics to personalize insights for your stakeholders.

Run Efficient Tool Experiments

🪜 Use my framework and structure for running fast, consistent experiments with any AI tool.

🏃 Run your own tests faster before a trial period ends (so they're always free).

Get Confident about AI Decisions

🌟 Fast-track learning when and how to best apply AI from my 100's of experiments.

💆 Reduce overwhelm by knowing where you can eliminate tasks with AI.

🙋 Become your team's or client's valued advisor on AI for customer research.

Develop a Partner for Reducing Bias

🧠 Program AI to challenge your assumptions and sharpen your judgment.

🔍 Spot hidden biases in your analysis and uncover perspectives you might have missed.

Build Your Own Agentic Workflow

🧩 Apply what you've learned about dissecting your own process

🤖 Create an agent that does analysis the way you want it to.

This course includes

1 interactive live session

Lifetime access to course materials

38 in-depth lessons

Direct access to instructor

3 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jun 2—Jun 8

Better Thinking About AI for Analysis

2 items

Prompting Essentials - Level Up Fast

4 items

Evaluating + Selecting the Right AI Tools

5 items

Week 2

Jun 9—Jun 15

Preparing for Better Qualitative Analysis with AI

2 items

Running Multiple Analyses with AI

5 items

Develop a Partner for Reducing Bias

2 items

Run Your Own Analysis with AI

3 items

Week 3

Jun 16—Jun 22

Jun

Optional: Prompting Practice + AMA

Tue 6/173:30 PM—5:30 PM (UTC)

Optional

Scaling Qualitative Analysis

4 items

Extracting + Writing the Right Insights

3 items

Reporting + Faster Insights Sharing with AI

2 items

Week 4

Jun 23—Jun 27

Building Cohesive Analysis Flows with Agentic AI

3 items

Testing AI Tools: Running Fast Experiments

6 items

4.8 (8 ratings)

What students are saying

What my clients say

I gained confidence on applying AI, as well as ideas for new areas where AI could be applied. I've struggled with some sort of mental bias or imposter syndrome when it comes to heavy AI use, and this course alleviated that (seeing a distinguished professional using AI with great results).

Ilkka Särkiö

Senior Product Manager at Supermetrics

We have been trying out a few prompts for the analysis of a quant. survey. Your input has been really helpful and important for us to get started!

Melanie Voelkle

Chapter Lead User Research at Lufthansa Group

Every single time I leave a session with Caitlin, I’m able to say to myself, “Ok. Great. I know exactly what to do now. Let’s go.”

Ewing Taylor

Senior Content Designer at Yubo

I really valued your level of detail on approaches, the why's and how's that are based on your extensive real world experience and research.

Gabrielle Iskander

Lead Product Designer

She provides excellent guidance…suggests approaches to take to have the most impact in the shortest time. Many times, I’ve been very thankful we’ve been able to lean on Caitlin’s experience & support rather than trying to re-invent the wheel and wasting time.

Olga Hörding

Head of UX Research & Design at ManyPets, ex-Typeform

Caitlin’s work was actionable and we could see the impact she had on the team right away. She has a thorough understanding of startup culture and corresponding challenges.

Loıc Tse

Product Manager at Relive

Meet your instructor

Caitlin Sullivan

Hey, I'm Caitlin. ✌️

I've spent 14 years helping companies crack the power of customer insights—as a strategist, marketer, designer and researcher - and lately, as a guide to integrating AI into customer research.

〰️

Along the way, I’ve:

Tested 70+ AI tools specifically for customer research tasks.

Trained teams at Fortune 500 companies and top scale-ups to transform their workflows with AI.

Run a premium newsletter on AI in Customer Research with subscribers from Shopify, Spotify and more.

Helped startups and scale-ups launch products that have added up to 30% in profits.

Run the largest semi-public test of AI moderation tools for qualitative research.

Taught foundational research skills to 250+ non-researchers.

Guided eight scale-ups to establish their first research teams.

I’ve also worked with major names like Fjord (Accenture), North Kingdom, Google, LEGO and Lufthansa Airlines group.

〰️

Why I Created This Course -

Nearly everyone I talk to says they've used AI but are disappointed with the results.

I created this course to share exactly what I’ve been doing to get better results with AI—turning it into a trusted, seamless partner in my research workflows.

My systems let me deliver high-quality work faster, so I can spend more of my time doing what matters most—strategic thinking and leveling up more designers' research skills.

A few of my popular articles for insight into how I think and work:

The UX Research Tasks You Can Let AI Help With

The Four Deadly Sins of Continuous Discovery

Your Customer Feedback Pile Needs a Makeover: A System...

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Outside of Work -

When I’m not testing AI tools or training teams, you’ll find me with my toddler, advising female founders on cracking their markets, or hanging from some rocks 🧗‍♀️

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