Data-driven Decision Making for Product Managers
Data-driven Decision Making for Product Managers
2 Weeks
·Cohort-based Course
Acquire data literacy, an essential skill for modern product managers.
Data-driven Decision Making for Product Managers
2 Weeks
·Cohort-based Course
Acquire data literacy, an essential skill for modern product managers.
Get notified about the next cohort
Hosted by
Gabriel Steinhardt
Developer of the Blackblot Product Manager's Toolkit® (PMTK) Methodology
Course overview
Acquire and Apply Data Literacy in Product Management
In this highly interactive course, you will learn to read and analyze data to make data-informed product decisions with every iteration.
Who is this course for
01
Aspiring Product Managers
You want to move into product management and need to understand core concepts related to data.
02
New Product Managers
You are new to product management and seek to learn to analyze and leverage data.
03
Experienced Product Managers
You are working in PM and need to make and communicate data-driven decisions to executives and engineers.
Key outcomes
Understand Core Concepts Related To Data
Gain the knowledge, skills, and tools to acquire and apply data literacy in product management.
Learn To Analyze and Leverage Data
Discover effective ways to read, interpret, work with, analyze and communicate with data.
Make Data-Driven Decisions
Make data-informed product decisions with every iteration.
Communicate Data-Driven Decisions
Demonstrate to Executive Management and Engineering the value of data in product management.
Generate a
price related aggregate of information and conditions that the customer is presented with
Meet your instructor
Gabriel Steinhardt
Founder, Author, Public Speaker. Developer of the Blackblot Product Manager's Toolkit® (PMTK) Methodology
- Developed the PMTK market-driven product management methodology, a globally adopted best practice with over 6,000 registered users worldwide.
- Personally trained over 3,000 professionals worldwide in PMTK.
- Author of two books on PMTK, published by Springer Verlag.
- Author of the Market-Value Pricing book, published by Springer Verlag.
- Over two decades of experience in product management with technology products.
- Marketing and information systems MBA.
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Data-driven Decision Making for Product Managers
Course syllabus
01
Introduction
- Data Ages
- Agile and Data
- Data Literacy
02
Not in This Course
- Data Science Roles
- Adjacent Domains
03
Data Science
- Big Data
- Data Mining
- Data Science
04
Data-driven Decision Making
- Quantitative Data
- Qualitative Data
- Data Analysis Types
- Data-driven Decision Making (DDDM)
05
Purely Data-driven
- Purely Data-driven
- Data-driven Ethics
- Data Reliance
06
Data-driven vs. Intuition-driven
- Intuition-driven Decision Making
- Data-driven vs. Intuition-driven
07
Privacy and Legal
- Privacy Concerns
- Privacy Business
- Antitrust and Regulators
- Law and Order
08
Data – Information – Knowledge
- Elements of DDDM
- ▫️ Data
- ▫️ Information
- Knowledge
- Decisions
09
Fundamental Statistics
- Fundamental Statistics
- Correlation/Causation
- Linear Regression
10
Looking for Patterns
- Patternicity and Apophenia
- False-positive Error
- False-negative Error
11
DDDM Process
- DDDM Process
- ▫ Query Formulation
- ▫ Crafting Questions
- Metrics Selection
- ▫ Adoption Metrics
- ▫ Engagement Metrics
- ▫ North Star Metric
- ▫ AARRR Framework
- ▫ Metadata
- Online Tracking
- ▫ Data Inventory
- ▫ Data Collection
- ▫ Data Preparation
- ▫ Data Analysis
- PM and Data Analysts
- ▫ Data Visualization Software
- Data Dashboards
12
Master Exercise
- Master Exercise
- Analytics Software Demo
13
Data-driven Culture
- Quantification
- Simplification
- Specialization
14
Summary
- Key Lessons
- DDDM Recap
Course schedule
4-6 hours per week
Monday/Tuesday/Thursday
8:00am - 10:00am Eastern Standard Time
- Three weeks, 2-3 sessions per week, each session is 2 hours.
- Five sessions with a total of 10 hours over two weeks.
- Attendance is required.
Office Hours
- The instructor will host office hours outside of the lessons throughout the course to provide additional time to answer student questions.
- Attendance is voluntary.
Included in the course (free of charge!)
Blackblot Product Management Professional™ (BPMP) certification
Login credentials to the Blackblot Product Management Professional™ in Data-driven Decision Making certification test.
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