Data-driven Decision Making for Product Managers™
Gabriel Steinhardt
PMTK® Author & Product Management Expert
Build Data Literacy to Make Confident, Data-Driven Product Decisions
The Blackblot Data-driven Decision Making for Product Managers™ (DDDM) course is a foundational training program designed to equip product managers with essential data literacy skills to support product decision-making.
Delivered in an interactive format, the course applies the globally adopted Blackblot Product Manager's Toolkit® (PMTK) methodology to teach a structured approach to data analysis and communication within the product management context.
The course covers the fundamentals of data-driven thinking, core statistics, decision-making processes, and modern data practices, bridging the gap between product intuition and evidence-based action.
By the end of the course, participants will be able to apply data-driven thinking to their daily work, interpret and communicate data insights, and make informed product decisions aligned with business goals.
This course is ideal for professionals at all levels who want to confidently navigate data and leverage it to improve product outcomes.
What you’ll learn
Transform data into insight and decisions that shape successful products and strategic outcomes.
Balance data insights and domain expertise to guide feature prioritization, optimization, and resource allocation.
Acquire the knowledge and tools needed to interpret and use data effectively in product-management contexts.
Apply structured techniques to interpret datasets, extract insights, and inform product decisions.
Translate analytical results into persuasive narratives for executive, engineering, and stakeholder audiences.
Encourage team practices that emphasize ethical data use, transparency, and shared metrics for continuous improvement.
Learn directly from Gabriel
Gabriel Steinhardt
Taught 1K+ firms, 6K+ PMTK users, 4K+ trained, 3x author, global PM expert, MBA
Who this course is for
Aspiring Product Managers
Individuals developing data literacy to support informed and objective product decisions.
Practicing Product Managers
Professionals seeking to strengthen analytical capability and apply data insights to prioritization & planning.
Startup Founders and Entrepreneurs
Leaders aiming to integrate data-driven practices into product strategy and decision processes.
What's included
Live sessions
Learn directly from Gabriel Steinhardt in a real-time, interactive format.
Free Blackblot DDDM Book
Free printed hardcover copy of the Blackblot Data-driven Decision-making for Product Managers book.
Free Blackblot Product Management Professional™ (BPMP) Certification
Free login credentials to the Blackblot Product Management Professional™ in Data-driven Decision Making certification test.
Free Blackblot Product Manager's Toolkit® (PMTK) Templates
Free license and login credentials to the Blackblot Product Manager's Toolkit® (PMTK) professional template collection.
Free Mentoring Sessions
Three free half-hour online mentoring sessions with the instructor.
Free Course Slides
Course slides are provided to students as a downloadable PDF file at no charge.
Blackblot Official Certificate of completion
A digital Blackblot Official Course Certificate of Completion will be emailed after the last session.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 45 lessons
Week 1
Dec
1
Session 1
Dec
2
Session 2
Dec
3
Session 3
Dec
4
Session 4
Introduction
Not in This Course
Data Science
Data-driven Decision Making
Purely Data-driven
Data-driven vs. Intuition-driven
Privacy and Legal
Data – Information – Knowledge
Fundamental Statistics
Looking for Patterns
DDDM Process
Master Exercise
Data-driven Culture
Summary
Schedule
Live sessions
8 hrs
The sessions are highly interactive, and students will get the most benefit by attending and participating. The sessions are not video recorded.
Mon, Dec 1
2:00 PM—4:00 PM (UTC)
Tue, Dec 2
2:00 PM—4:00 PM (UTC)
Wed, Dec 3
2:00 PM—4:00 PM (UTC)
Thu, Dec 4
2:00 PM—4:00 PM (UTC)
Blackblot DDDM Book
The essential guide for product managers seeking to harness the power of data.
Frequently asked questions
Trilogy of Professional Guides, Published Globally By Springer-Verlag
Blackblot's authoritative books on product management, pricing, and data-driven insight.
PMTK® is a registered trademark of Blackblot – Product Management Expertise™
The Blackblot Product Manager’s Toolkit® (PMTK) is a comprehensive set of models and templates for planning and marketing market-driven products.
PMTK is the trusted standard used by over 6,000 product management and marketing professionals worldwide.
$385
USD
6 days left to apply