Improve Your Under-performing AI Agentic Product

You can access recordings whenever you need to.

You get the most from the course with a product you work on, live or pre-launch, because you run your own study on it alongside ours. If you don't have one, or can't research it, you test one of our example products, Meta Muse or Boardy. Participants testing the example product share one set of interviews and insights.

In the first session, PH1 puts forward two products: Meta Muse, Meta's personal agent, and Boardy. Anyone in the room can nominate their own product. Everyone votes for their top two, including for their own, and after a discussion PH1 selects one from the nominees that meet the criteria. PH1 then runs the full study on that product.

No. Your product is only considered for the cohort study if you nominate it.

Only if you opt in. In week 1 everyone audits a product using PH1's checklist: either a participant's product that has been opted in, or one of our example products, Meta Muse or Boardy.

Your product must meet the criteria for the study: it is live with real users, its users can be recruited for interviews during the cohort, those participants consent to their data being shared with the cohort, and your employer approves. You also agree that PH1 may publish an anonymised version of the study.

It depends on who your users are: 12 for general-population products, 6 for B2B products, and 4 to 6 for niche or hard-to-recruit audiences. Recruitment and incentives are included in the price.

Only those with access to your folder. The repository holds every study from your cohort, PH1's and yours, so insights from different products sit side by side. Everyone signs a waiver and an NDA before the first session.

For 90 days after the cohort ends. You can clone or download your data set at any point in that window.

Yes. Week 2 includes a conversation on research and testing in regulated industries, and you choose whether to nominate your product. Many participants in regulated industries will follow PH1's study and apply the method privately.

Yes, in week 4.

Everyone signs an NDA and a waiver before the first session and agrees to a code of ethics covering what can leave the room. The twelve-person cap keeps the room small enough for that to hold.

No. You will learn to collaborate far better with the people responsible for the code and the prompts, and to tell them precisely what you need.

Each week has a 20–25 minute video and a live session (90 minutes in weeks 1 and 4, 60 minutes in weeks 2 and 3). Office hours are optional. The homework is designed to guide you through real testing and improvement of your product, so it takes real time: auditing a product, running power-user research, and building and analysing your study.

No. It is optional. If you would rather take the resources and do the work later, you can. Studies run during the cohort so everyone can share and learn together, and PH1's work with you ends with the optional review after week 4. You keep the resources and 90 days of repository access.

There are three hours of office hours every week, in 20-minute slots, bookable first come, first served. You can book one slot per week.

It is built for individuals, and we encourage you to bring teammates. If you would rather have the cohort to yourselves, we run private cohorts on your own product. Contact us either way.

If your timing is that urgent, book private sessions with us instead.