Arpy Dragffy improves AI experiences for brands & startups

Arpy Dragffy is the founder and CEO of PH1 Research, an AI strategy consultancy that helps organisations measure and grow the impact and adoption of their AI products. For more than 20 years he has worked across technology, media, sport, finance, healthcare, telecom, retail and the public sector, helping teams prove whether what they built is actually working and fix it when it isn’t. He has led AI adoption and trust research for Microsoft, research for Spotify, and helped launch emerging-tech products for the National Football League and UFC. Executives bring him in to facilitate the decisions about how to put emerging technologies to work, and he hosts the Product Impact podcast.