Make Product Strategy Real with Survival Metrics
4.9
(6 ratings)
5 Days
·Cohort-based Course
Learn how to build metrics that help you pivot with strategy in a fast, data informed, and politically safe way.
Make Product Strategy Real with Survival Metrics
4.9
(6 ratings)
5 Days
·Cohort-based Course
Learn how to build metrics that help you pivot with strategy in a fast, data informed, and politically safe way.
Course overview
Did you know that over 60% of your ideas fail?
In product development, we're going to fail. Over 60% of ideas do not bring positive value to your bottom line.
The best way to operationalize strategy is to know what isn't worth working on and change direction quickly.
Enter Survival Metrics to help make that decision.
Who is this course for
01
Product managers who create strategy. Your product needs to get agility and it needs to pivot with your vision to keep leadership aligned.
02
Product managers whose product lack differentiation. You lose market share by being similar to everyone else.
03
Product managers who find themselves surrounded by silos. You lose out on context that can make your decisions more impactful to the team.
What you’ll get out of this course
Implement faster cycles of decision-making that identify potential problems before software is built instead of after.
Break down ideas as they come in, clarify what matters, and distill what the actual decisions are so the team can make them quickly. This saves millions of dollars of waste AND allows you to explore more options to solve problems.
Interpret data collectively to increase confidence in decision-making to build trust, even when you're wrong.
Decide what data matters so you can communicate actions based on your strategy effectively while increasing data literacy across the team. This allows space to be wrong while building trust by keeping the focus on the numbers.
Clarify company values enough to model them in your teams work so the product resembles your company, not the market.
Differentiate in the marketplace by producing final products based on what drives your company instead of chasing trends. Let your feature following stop, and feature leading start.
Convince teams to change direction when what they are building isn't effective instead of "seeing how it goes."
Avoid the results of following through on useless projects. Avoid turndown theater on your scrum teams that leads to terrible utilization rates for products that your team waste time maintaining.
Make Product Strategy Real with Survival Metrics
What people are saying
Matt LeMay
Chris Butler
Rebecca Feliciano
Adam Attas
Diana Stepner
Sade Ragsdale
Clarence Tonge
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Meet your instructor
Adam Thomas
Product manager, speaker, writer - well... product person.
Drawing on what I’ve learned over 15 years leading product initiatives at places like
- Philosophie - product strategist building from "idea to launch" for companies like Google - contributing to Material Design.
- Informed - head of product and built their agile practice and pricing structures while managing 10 direct reports ranging from design, product, and marketing.
- Smartrecruiters - managing 6 product managers and over 10 products with over 1M DAU and generating over 70 MM ARR.
I've also operated as a trainer and coach for altMBA - most currently has the head coach for the last cohort, leading over 70 impactful leaders.
I use this mix of product and leadership experience to help product managers and leaders solve for -
- Product management awareness that helps teams create cross functional impact on tricky initiatives.
- Getting that first product manager hire right.
- Understand what makes your product leader tick so you can get what you need, or know if you should leave.
- Execute a strategy that moves your thoughts from a sheet of paper to affecting active delivery.
When I’m not working with PdMs to unlock their potential, I share what I know as a columnist and speaker. I’ve worked with Industry, Mind the Product, BuiltIn, PM Insider, Product Marketing Alliance, Product Craft, ProductPlan, and Product School.
I’m building this course because prioritizing is easy, and strategy is hard. Helping people put strategy to work and make authentic unique products is my jam. If you’re a product manager that wants to leave a mark - then this course is for you.
Use Learning and Development Budget For This Course (Get Your Manager to PAY!!!)
Your employer may have funds to cover this course
More than 80% of our participants have had our course reimbursed. In many cases, their company didn’t have a formal policy. It’s worth asking.
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Make Product Strategy Real with Survival Metrics
Course syllabus
01
I’ve Tried To Pivot In The Past And It Failed - What Gives?
You will dissect your last pivot so you see how your last change didn’t happen.
02
Alright - Let's Make Some Survival Metrics.
You will dissect your next decisions you’ll need to make in your strategy so you can make the next action clear and easy to understand. By the end, you’ll walk away with the ability to understand if something is worth moving forward and build your first Survival Metric
03
Creating The Survival Metric Engine
You will compose a pivot story so you can talk about your story and get into scenario planning so you have something in your hand when the next person asks “what now”
04
Course schedule
4-6 hours per week
Monday & Wednesday & Friday
6:30pm - 8:00pm EST
We're working on our metrics!
Office Hours
6:00 PM EST
Sit with your current students and talk it through.
Survival Metrics
2 hours per week
You'll leave with some survival metrics to start!