Anurag Wadehra

Top rated by tech founders &amp; product managers from U.S., U.K., Israel and India. ﻿Rated Top 50 Maven Course!-------------- Many early stage companies hustle to find product market fit hoping to get lucky.&nbsp;They launch the tech, get a bunch of early customers - and hope that they find the market.&nbsp;Hustle without a plan, hope without a strategy, doesn’t work.&nbsp; This bootcamp offers an alternative. Master the PMF Five Factors Framework, a market driven structured approach to: 1. Figure out the right customer to target2. Position your product offering, not just tech3. Establish your category point of view4. Lay out your go-to-market pathways5. Assess the key talent you need&nbsp; Tie it all together with a plan ready to test in the market.&nbsp; This cohort-based course includes live teaching, videos &amp; worksheets, peer feedback and solo projects to level up your entire PMF plan.

Gain insights to sharpen your product market fit - and execute smarter

Learn the PMF five factor framework (customer, product, category, GTM and talent).<ol><li>Learn why a structured approach to PMF matters</li><li>Practice the sharp questions to get familiar with PMF Five Factors Framework&nbsp;</li><li>Create your Baseline PMF Scorecard, using the framework&nbsp;&nbsp;&nbsp;</li></ol> PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to score your baseline PMF

Setting Baseline: Find how good is your PMF today

<ul><li>Establish where your product fits in the software (tech) stack</li><li>Map your customer subtypes for buyers and users</li><li>Identify relevant value frameworks for each customer subtype</li><li>Build value drivers for each customer subtype</li></ul>Summarize your Hungry Customer archetype&nbsp; PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to calibrate your CUSTOMER Factor

CALIBRATE: Who is your Hungry Customer?

Define your Magical Product<ol><li>Discover your Brand Insight</li><li>Define your Brand Promise</li><li>Differentiate your Offering</li></ol>Summarize your Magical Product PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to calibrate your PRODUCT Factor

CALIBRATE: What is your Magical Product?

Set and play a New Game in Category<ul><li>Create your contrarian POV</li><li>Define your change criteria</li><li>Paint an inevitable future</li><li>Identify an early adopter segment</li></ul>Summarize your New Game in Category PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to calibrate your CATEGORY Factor

CALIBRATE: Where is your New Game in Category?

Determine your GTM pathways<ul><li>Find your customer orientation (intensity)</li><li>Set you GTM strategy </li><li>Choose primary pathway (PLG, ALG, etc.)</li><li>Choose your channel pathways, as necessary</li></ul>Summarize your Repeatable GTM<ul><li>Short list top GTM pathways, sequencing and metrics</li></ul> PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to calibrate your GTM factor

CALIBRATE: How to find Repeatable GTM?

Ready your team &amp; talent for PMF<ul><li>Ensure Founder to Category fit</li><li>Ensure CTO to Product fit</li><li>Ensure GTM Lead to Pathway fit</li><li>Prepare for key customer relationships</li></ul>Summarize your Ready Talent PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to calibrate your TALENT Factor

CALIBRATE: With whom to build Ready Talent?   

<ul><li>Assemble your story building blocks from calibration</li><li>Create your brand value story (positioning)</li><li>Build your value story test plan</li></ul> PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to create your VALUE story

HOW TO: Create & test your value story

Learn a risk mitigation framework and apply to:<ul><li>Identify key uncertainties (known &amp; unknown) for each factor</li><li>Define the information &amp; insights needed to lower risks for each factor</li><li>Build PMF sprint plan to execute in-market</li></ul> PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to build your PMF Risk Mitigation Plan

HOW TO: Build & test your PMF risk mitigation plan

<ul><li>Assess your final cut PMF calibration</li><li>Compare to your baseline calibration</li><li>Get ready for in-market sprint</li></ul> PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to calibrate your next PMF sprint

Final Cut: Testable PMF Calibration

Course syllabus

2 live sessions per week with instructor and peers

Monday & Thursday

Before Each Live Session~ Study 1-hour of async material beforehand (videos + readings) to learn concepts During Each Live Session~ Engage in 1-hour live session<ul><li>Recap of async materials</li><li>Group Exercises</li><li>Solo Worksheets &amp; Projects</li><li>Case Studies</li><li>Q&amp;A</li></ul>~ Bonus materials (optional)

Four Week Course

You are expected to learn the core concepts through videos and worksheets BEFORE you come to each session. We recap the material briefly in class but you spend most time on hands-on exercises (group &amp; solo), case studies and live Q&amp;A to make progress on your PMF.

Async pre-work (videos & readings) before each session

<ul><li>You will get WORKSHEETS for each module to improve your PMF plan - in private. </li><li>You are expected to share your insights &amp; get feedback from your peers in class.</li><li>While not mandatory, you are expected to share your updated PMF plan in the last session.</li></ul>

Bite-size Solo Projects

Course Schedule

You're an early or growth stage B2B Tech Founder who knows the hustle. You need to speed up your PMF plan for lean times.

You’re a Product Leader that has a product [MVP] in a competitive market - but not enough customer traction yet.

You’re a GTM Leader (Sales or Marketing) with early customers. Though you are not sure of the ideal profile or the best GTM to reach them.

This course is for you IF...

Build a clear PMF plan and execute with confidence

You will have a baseline understanding &amp; score of your current PMF - what's good, what's not. You will uncover key risks in your plan that you should address.

A clear assessment of your current PMF

You will create a sharper company story ready to test with customers, investors or partners - all built around your value hypothesis.

A new customer & company story

You will have a smarter PMF plan ready to test in market that reduces your key risks of failure

An actionable PMF plan - ready to execute

Speed up your market success by building a comprehensive PMF plan using the Five Factors Framework 

Growth Coach & Advisor

Cohort 5

Getting from zero-to-one is hard enough! Once you have found product market fit, you need to switch to building a growth engine - with special emphasis on building repeatable GTM and a scalable business model. While keeping a strong differentiated positioning in the market.&nbsp; In this course, you will learn the Product Market Growth framework [in three parts: Growth Foundation/Frames/Fulfillment] to help you build a stepwise go-to-market plan.&nbsp; You will: - Evaluate the strength of your current GTM strategy. - Create a growth focused positioning,&nbsp;build on the firm foundation of your customer, product, and category/competitive factors. - Identify top GTM strategies to fulfill your customer and market needs. - Build the right pricing and packaging bundles within the frame of a scalable business model - Learn how to sequence and orchestrate additional direct &amp; channel pathways. - Generate testable GTM sprint plans to guide your growth efforts This cohort-based course includes live teaching by Anurag and feedback from your peers, plus video-based tutorials, case studies, detailed worksheets, and weekly projects. *The Product Market Growth Framework is based on identifying and scaling growth patterns across Customer, Product, Category, GTM &amp; Talent factors. It has been field-tested by tech founders, product managers and GTM leaders across six industry verticals in dozens of B2B/AI product categories. I write about it here https://www.anuragwadehra.com--------------

Learn to build a stepwise GTM plan, anchored in a sharp new positioning

Learn the Five Factors Framework and how to apply it in a stepwise method to build a smarter GTM plan&nbsp; Pre-work: Videos, ReadingsProject: Framework for GTM plan

Intro to stepwise Product-to-Market framework

Begin with a baseline assessment of&nbsp;your current GTM. Pre-work: Videos, ReadingsProject: How good is your current GTM

How good is your GTM today?

Apply Five Factors framework to build a thesis for how to grow your GTM Pre-work: Videos, ReadingsProject: Your GTM growth hypothesis

Build your GTM growth hypothesis

Learn how to build a story that captures your customer value using both the inside-out method (“product magic”) and outside in method (“a new category game”) Pre-work: Videos, ReadingsProject: How to create your value story

Create your new value story

Identify &amp; target your Early Adopter growth segmentChoose your GTM pathways - PLG, Sales etcAssign your GTM growth team Pre-work: Videos, ReadingsProjects: How to identify, target &amp; segment for growth; How to set GTM pathways and build a plan

Create your GTM growth plan

How to test your plan to lower your risks- and increase odds of success Pre-work: Videos, ReadingsProject: How to build a GTM Risk Mitigation Plan

HOW to test your GTM growth plan

One live sessions per week with instructor and peers

Wednesdays

Eight Weeks

You are expected to learn the core concepts through videos and worksheets BEFORE you come to each session. We recap the material briefly in class but you spend most time on hands-on exercises (group &amp; solo), case studies and live Q&amp;A to make progress on your GTM.

Async Pre-work (videos & readings) before each session

<ul><li>You will get&nbsp;projects&nbsp;for each module to improve your GTM plan - in private</li><li>You are expected to share your insights &amp; get feedback from the instructor &amp; your peers in class</li><li>While not mandatory, you are expected to share your GTM plan in the last session.</li></ul>

Bite-size Projects

Course schedule

Tech Founder | CEO building B2B GTM engine Are we firing on all growth cylinders?&nbsp;Sales led, product led, marketing led? Should we be?

Go-to-market or Commercialization Lead looking to add discipline to growing new products in market.&nbsp; Are we ready to grow in a new market?

CMO or Product Marketer ready to position &amp; launch a new or revamped product in a new market Are we positioned to grow?

Who is this course for

A stepwise GTM plan to test and grow in a new market

You will begin by a comprehensive assessment of the strength of your current GTM in the market.&nbsp;

A baseline assessment of how strong is your current GTM

You will learn how to reassess your Ideal Customer Profile, from first principles, using B2B archetypes. You will also assess your product offerings and review the competitive dynamics in your category.

Start with a solid foundation of your customer, product & category factors

 

 

Based on this foundation, you will re-position your company as well as your product - using a combination of inside out (tech first) &amp; outside in (customer-first) approaches.&nbsp;

Sharpen positioning of your company & product for growth

You will explore multiple growth pathways - direct &amp; indirect - for your product. From Product-led to Sales-led to Channel-led, etc. You will define the right pathways and the sequence in which to test and scale them.

Set the right GTM strategy 

You will assess and build the relevant pricing and packaging&nbsp;bundles for your GTM pathways - and tie them to your business model.

Build the right pricing and packaging bundles for your GTM

You will build a smarter GTM plan ready to test in market for growth

Create an actionable GTM sprint plan

Build for repeatable growth with confidence! 
 

Cohort 2

Cohort 1

“Anurag is a leading US GTM/PMF Whisperer" - Blume VC The U.S. offers the largest potential market for B2B software startups in India, Europe or Asia building for the globe.&nbsp;&nbsp; Yet founders struggle to succeed in the U.S., even after they have had success in their local or first market. They underestimate customer discovery, or overestimate their product’s relevance in the U.S.&nbsp; Don’t waste time with random acts of GTM!&nbsp; This course is based on the unique PMF Five Factors Framework (as developed in the Maven Product Market Fit Bootcamp). Here you will apply the framework in a stepwise fashion to enter the U.S. You will: 1. Find how good your current PMF is for the U.S.2. Establish U.S. fitness hypothesis before you enter3. Create your U.S. value story4. Build a testable go-to-market plan4. Assess the key talent you need&nbsp;5. Put together a U.S. market entry plan to manage risk No prerequisite required. This cohort-based course includes live sessions with Anurag, feedback from peers, plus videos, readings and worksheets for you to prepare an actionable U.S. entry plan.

Get smart about how to build, test & de-risk your startup’s entry into the U.S.

You will begin with an&nbsp;overview of the five step approach&nbsp;to enter U.S., starting, with considerations of your first market or home market. This sets up each of the five steps you will be building through the course PRE-WORK: Videos &amp; Readings

Intro to stepwise PMF framework for the U.S. market

Learn the PMF five factor framework (customer, product, category, GTM and talent) that underlies US entry approach<ol><li>Learn why a structured approach to PMF matters</li><li>Practice the sharp questions to get familiar with PMF Five Factors Framework&nbsp;</li><li>Create your Baseline PMF Scorecard, using the framework&nbsp;&nbsp;&nbsp;</li></ol> PRE-WORK: Videos &amp; ReadingsPROJECT Worksheet﻿

How good is your PMF today?

Apply Five Factors framework to find out how GOOD and CONFIDENT are you about your fit to U.S. market. Based on your score, you will assess your level of readiness to enter the U.S. - and its implications. PRE-WORK: Videos, Readings﻿PROJECT WORKSHEET: U.S. PMF fitness hypothesis

Build your U.S. PMF fitness hypothesis

 

Learn how to build your U.S. value story with strong spine. You will practice a novel 9-block approach that creates a story using elements from your customer, product and category assessment. You will go through examples and reviews to position your story across customer journey PRE-WORK: Videos, ReadingsSOLO WORKSHEETS: How to create your value

Create your U.S. value story

Get ready to enter the U.S. by establishing a U.S. basecamp. Learn why it is needed to run experiments in the U.S. market. Identify and target your Early Adopter segment in the U.S. PRE-WORK: Videos, ReadingsSOLO WORKSHEETS: How to establish your U.S. Basecamp

Establish your U.S. PMF basecamp 

 

Build your GTM strategy and plan to test these in U.S.<ul><li>Choose your GTM strategy and pathways - PLG, Sales etc</li><li>Figure out how to sequence them</li><li>Learn the role of channels, and when to add them</li></ul> PRE-WORK: Videos, ReadingsSOLO WORKSHEETS: How to build GTM

Build your U.S. GTM plan

Learn how to build your U.S. entry team. What skills are critical and where to place them.<ul><li>Assign your PMF discovery team</li><li>Allocate dedicated PMF fund</li></ul> PRE-WORK: Videos, ReadingsSOLO WORKSHEETS: How to build your team

Build your U.S. PMF team

Develop & test U.S. risk mitigation plan

Mondays & Thursday

Three Weeks

You are expected to learn core concepts through videos and readings BEFORE each class In class, we recap the material briefly but you spend most time on hands-on exercises (group &amp; solo), case studies and live Q&amp;A to make progress on your U.S. entry plan.

<ul><li>You will get&nbsp;WORKSHEETS&nbsp;for each module to improve your U.S. Market Entry Plan - in private</li><li>You are expected to share your insights &amp; get feedback from the instructor &amp; your peers in class</li><li>While not mandatory, you are expected to share your market entry plan in the last session.</li></ul>

You're a B2B Tech Founder serious about entering the U.S. market. You have achieved PMF in your first (home) market... ~$1-5MM+ ARR

You’re a Product Leader with successful MVP in first (home) market. Now you are ready to build for the U.S. market

You’re a GTM Leader (Sales or Marketing) with customer traction in first (home) market. Now you are ready to build GTM for the U.S. market

A clear U.S. market entry PMF plan - to execute with confidence

You will complete a structured approach to entering &amp; finding U.S. PMF. You will begin with a baseline understanding of your PMF in the current market.

A stepwise approach with a baseline PMF assessment  
 

You will figure out how good a fit do you have today for the U.S. market.

Assessment of your U.S. fitness

You will create a sharp story ready to test with U.S. customers - built around your value thesis.

A clear value story for the U.S. customers

You will build a GTM strategy and a talent plan to enter the U.S. market

An actionable U.S. market entry plan
 

Learn stepwise PMF planning to enter the U.S. software market that doesn't waste your money or time.

Anurag Wadehra

Product Market Fit Bootcamp

Product Market Fit Bootcamp

Product Market Fit Bootcamp

Product Market Fit Bootcamp

Mastering B2B Go-to-Market for Growth

Mastering B2B Go-to-Market for Growth

Mastering B2B Go-to-Market for Growth

Mastering B2B Go-to-Market for Growth

Product Market Fit - Essentials for US Market Entry

Product Market Fit - Essentials for US Market Entry

Product Market Fit - Essentials for US Market Entry

Product Market Fit - Essentials for US Market Entry

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