Design & Validate Winning AI Product Value Propositions
8 Weeks
·Cohort-based Course
Translate AI features into business value with proven GTM frameworks
Design & Validate Winning AI Product Value Propositions
8 Weeks
·Cohort-based Course
Translate AI features into business value with proven GTM frameworks
Course overview
Turn AI product features into clear, testable, customer-facing value
Whether you’re shaping a new AI-native product or enhancing an existing SaaS product with AI, success hinges on your ability to clearly articulate its value.
This course helps Founders, PMs, PMMs, GTM leaders, and innovation teams turn AI capabilities into compelling, testable value propositions using the two GTM frameworks: Attractive Value Experience (AVX) and Minimum Viable & Valuable AI Product (MV²AP).
Launch—or relaunch—with strategic clarity!
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This is a hands-on INTENSIVE course that requires at least 3 hours every week for you to stay on path.
Includes 8 live Classes + 4 Workshop/Office Hours
While this course is new to Maven...
All materials & concepts have been tested live in workshops with AI founders, PMs and GTM leaders.
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DO NOT APPLY, if you're:
- Founder or PM in pure exploration mode, without a clear customer problem or product direction
- Student without a current product or project to apply the frameworks to
- AI-curious professional without GTM, product, or customer-facing experience
- Person looking to vibe code/build AI apps
This course is for you if you're:
01
Founder or PM already building an AI-powered B2B product...
who is unsure of your product's value impact at customer.
02
Product marketer or GTM lead launching a new AI capability...
and can't decide which AI value propositions will be most compelling.
03
Solution consultant or strategy lead defining AI business value
...for existing AI enhanced SaaS products or AI native products.
Prerequisites
You’re building or improving an AI product
This course is for those actively shaping or evolving real AI-native or AI-enhanced SaaS products—not AI hobbyists.
You know your customer and product basics
You must understand who your users are, their workflows, and the business value your product aims to deliver.
You bring PM, GTM, or customer-facing experience
This course is not for coders—it’s for PMs, GTM leads, or innovators focused on value, not implementation.
What you’ll walk away with:
An AI Value Prop Blueprint to align features with real user, team, and buyer value
You’ll walk away with a complete, tested blueprint that connects AI capabilities to compelling customer value using the Attractive Value Experience (AVX) framework.
Clarity on AI-enhanced vs. AI-native solutions with strategic guidance to choose the right path
Gain a clear lens to evaluate and position your product—whether you’re layering AI onto SaaS or building AI-native from the ground up. Know the difference in value creation between them.
A Minimum Viable & Valuable AI Product (MV²AP) shaped by buyer goals, pricing, and testable positioning
Learn to design the smallest version of your AI solution that delivers real value—and know how to price, package, and explain it clearly.
A repeatable GTM playbook to test, validate, and scale AI value propositions across markets
Develop a structured approach to run GTM experiments, refine messaging, and drive traction with clarity and confidence.
What’s included
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Live sessions
Learn directly from Anurag Wadehra in a real-time, interactive format.
Anurag's AI Tutor
Custom AI tutor trained on all the course materials, concepts and worksheets. Available 24X7 during the cohort to help you at every step.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Design & Validate Winning AI Product Value Propositions
Course syllabus
12 live sessions • 32 lessons • 7 projects
Week 1
Aug
5
Session 1
Tue 8/53:30 PM—4:30 PM (UTC)
INTRO: Setting the context
Week 2
Aug
12
Session 2
Tue 8/123:30 PM—4:30 PM (UTC)
Your AI Ready Customer
Week 3
Aug
19
Session 3
Tue 8/193:30 PM—4:30 PM (UTC)
Your AI Value Strategy
Aug
21
WORKSHOP 1: AI Ready Customer & Value Strategy
Week 4
Aug
26
Session 4
Tue 8/263:30 PM—4:30 PM (UTC)
Generating Value Props for AI-Enhanced Product Solution
Week 5
Sep
2
Session 5
Tue 9/23:30 PM—4:30 PM (UTC)
Generating Value Props for AI-Native Product Solution
Sep
4
WORKSHOP 2: Generate AI Enhanced & Ai Native Solutions
Week 6
Sep
9
Session 6
Tue 9/93:30 PM—4:30 PM (UTC)
Designing Your Minimum Viable & Valuable AI Product (MV²AP)
Sep
11
WORKSHOP 3: Your Minimum Viable & Valuable AI Product
Week 7
Sep
16
Session 7
Tue 9/163:30 PM—4:30 PM (UTC)
Validating and Launching Your MV²AP
Sep
18
WORKSHOP 4: Your MV²AP Validation & Launch Plan
Week 8
Sep
23
Session 8
Tue 9/233:30 PM—4:30 PM (UTC)
FINAL: Putting Together Your Top AI Value Props & GTM Test Plan
What people are saying
Vivek Sriram
Kishan Patel
Meet your instructor
Anurag Wadehra
ex-Google, P&G | Scaled 6 startups $100M+ | CMO @ 2 public SaaS companies
WHY IS STARTED THIS COURSE
After coaching both AI-native founders and SaaS leaders integrating AI, I kept seeing the same challenge: translating AI capabilities into clear, credible value propositions. These teams were skilled at building, fine-tuning, and imagining advanced AI solutions—but often struggled to connect those innovations to real customer needs in a way that felt grounded, testable, and trustworthy.
Too often, AI promises get lost in hype or feel disconnected from buyer reality. What’s needed is a first-principles approach to define value where the customer actually is—not where the tech wants them to be.
That’s why I created this course. It’s built around tested frameworks like the Attractive Value Experience (AVX) and Minimum Viable & Valuable AI Product (MV²AP), designed to help teams build and validate real-world AI value propositions.
Career highlights
I have 35+ years of experience as an entrepreneur and executive at companies like Google and Procter & Gamble.
Now, I am an advisor to fast growing tech companies across the globe. I’ve coached 150+ tech founders, product & GTM operators.
I’ve done six startups ranging from zero-$100MM+.
I have been a tech founder, run P&L, owned product management, built global GTM teams and created software solutions from data, AI to apps.
I was CMO at two public SaaS companies (LivePerson, Apigee); and have been part of one IPO and two M&As.
Find my thinking at Growth Matters newsletter www.anuragwadehra.com
Join an upcoming cohort
Design & Validate Winning AI Product Value Propositions
Cohort 1
$1,500
Dates
Application Deadline
Course schedule
~3 hrs weekly | 24 hrs total in 8 weeks
Tuesdays & Thursdays
8:30 - 9:30 am Pacific
1 Live CLASS Session ever week on Tuesdays
1 Live WORKSHOP Session every other week on Thursdays
Eight Week Course
12 Live Sessions (total)
Before Each Class Session
~ Study 1-hour of async material beforehand (videos + readings) to learn concepts
During Each Class Session
~ Engage in 1-hour live session
- Recap of async materials
- Group Exercises
- Solo Worksheets & Projects
- Case Studies
- Q&A
~ Bonus materials
Async pre-work (videos & readings) before each session
~ 1 hour per class
You are expected to learn the core concepts through videos and worksheets BEFORE you come to each session.
We recap the material briefly in class but you spend most time on hands-on exercises (group & solo), case studies and live Q&A to make progress.
Bite-size Solo Projects & Workshops
~ 1 hour per week
- You will get WORKSHEETS for mini-projects after each module
- You can join FOUR LIVE WORKSHOPS to get feedback & complete these
- You will have a custom AI TUTOR to help you at every stage
- While not mandatory, you are expected to share your final work in the last session
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Additional benefits for TiE Members
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In person AMA sessions
Join Anurag for in-person AMA sessions at TiE Silicon Valley Office
In person celebration
Join in-person celebration of the graduating TiE cohort
In person cohort meet ups
Join the TiE cohort members for meet ups after the course
For more details
Email aw@anuragwadehra.com or patricia@tiesv.ai
Frequently Asked Questions
Join an upcoming cohort
Design & Validate Winning AI Product Value Propositions
Cohort 1
$1,500
Dates
Application Deadline